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Lead Liaison to Offer Text Messaging Automation

Automated text messaging via Twilio technology creates new possibilities for responsive marketing.

Allen, TX (PRWEB) June 03, 2014 – Lead Liaison, a sales and marketing automation solutions company, announces the inception of its text messaging feature technology via Twilio solutions. Current customers now have the power of texting technology available via Lead Liaison’s drag and drop interface, further positioning the company as the easiest to use solution in the industry.

Twilio is a flexible communications platform that allows users to text in bulk. Texts can be scheduled from within Lead Liaison to segmented lists with specific messaging specified by the end user, personalizing each text message using Lead Liaison tokens. This allows the sender to send marketing messaging based on a desired outcome such as further sales, re-engaging with the company or taking advantage of a specific offer.

The addition of text messaging strengthens Lead Liaison’s multi-channel marketing capability, giving users the ability to send targeted texts along with direct mail (postcards), email and promotional marketing items – deepening their offering around online and offline marketing. The service is intended to be flexible and to add value to current marketing automation properties.

Lead Liaison VP of Customer Success, Alan Page, spoke Monday on the benefits of utilizing text technology: “We’re excited to integrate another marketing channel for our customers. Text messages are like no other marketing method. Instead of traditional broadcast marketing facilities like email, text messaging is a form of narrowcast marketing. People check their cell phones 150 times per day on average. With 98% of all text messages being opened – you can bet our customers messages will get read. When used for very narrow, targeted marketing it’s highly effectively. The good news is that Lead Liaison enables companies to target their customers in a microscopic way, using demographics, social and behavioral information to pair down their audience.”

About Lead Liaison:

Lead Liaison provides cloud-based marketing and sales automation solutions that help businesses worldwide attract, convert, and close leads. The company markets to small to mid-sized businesses and focuses on providing a user-friendly and innovative Revenue Generation Software® platform. Their software delivers powerful solutions that accelerate sales, improve efficiency and build stronger relationships with prospects, customers and partners through the use of automated processes.

Press inquiries:

Amber Turrill
VP, Corporate Communications
corporate(at)leadliaison(dot)com
888.895.3237 (888 89 LEADS)

Marketing Automation Upstart Lead Liaison to Partner with Direct Mail Manager

New Partnership Yields More Powerful Direct Mail Marketing Options as Multi-Touch, Multi-Channel Marketing becomes More Important

Allen, TX – Lead Liaison to partner with Direct Mail Manager. Lead Liaison, a privately held provider of marketing automation solutions, is pleased to announce its latest partnership with Direct Mail Manager, a direct mail marketing and handling company. Lead Liaison provides small to mid-sized businesses with marketing automation capabilities with easy-to-use software, while Direct Mail Marketing creates intelligent promotional mail solutions for businesses.

Direct Mail Manager adds new functionality to Lead Liaison’s Revenue Generation Software® that allows customers to take their marketing efforts offline. With this enhancement, customers can use Lead Liaison to send direct mail pieces to targeted audiences in addition to email and text messages. Marketers can pinpoint a subset of their database based on demographics, behavioral and social characteristics for highly personalized and relevant multi-channel marketing.

This flexibility allows Lead Liaison to join industry giants as a true multi-channel marketing solution for B2C and B2B companies of all sizes and industries.

Regarding the recent partnership, Direct Mail Marketing CTO, Adam White  said, “By partnering with Lead Liaison, we enable businesses to automate and capture more customers with less work. Email has traditionally been the tool of choice for marketing automation. With the extremely targeted direct mail tools we offer being added to the marketing mix, we see customers getting ROI results that exceed email and traditional direct mail programs. In a world of electronic marketing, the tactile experience between company and customer with a postcard is difficult to ignore.”

VP of Customer Success, Alan Page, added, “We’re using this service ourselves – we created a QR code that goes out on postcards to qualified prospects that receive one of our personal demonstrations. The QR code takes the prospect back to one of our landing pages where we’re able to track online activity and alert sales when the prospect takes action. We’re combining direct mail with email and text messaging to showcase our multi-channel capability and give prospective clients a vision for what they can achieve. Our return on follow-ups from these postcards has been stellar thus far. We look forward to helping other companies achieve similar results and are already rolling this out with a home maintenance company. We’re in discussions with a handful of B2B companies that provide high-value solutions and recognize the importance of direct mail as another entry point to build stronger ties with customers and prospects.”

Lead Liaison’s direct mail services are currently in place and ready for subscribing customers to deploy. For more information, please visit the Direct Mail marketing section or see this blog post on direct mail with marketing automation. For an explainer video on an easy-to-use marketing automation platform check out the homepage.

About Postcard Services:

Since 2003 Postcard Services, a direct mailer and software development company, has been dedicated to creating tools that empower businesses of all sizes to create quality direct mail programs, without the expense of hiring multiple agencies.  The company’s retail division serves over 72,000 customers nationwide via its websites:  www.postcardservices.com, www.directmailmanager.com, and www.realtypostcard.com.  The corporate division provides an array of automated private label and other solutions for franchises, contact/call centers, and businesses with repeat direct mail needs.

About Lead Liaison:

Lead Liaison provides cloud-based marketing and sales automation solutions that help businesses worldwide attract, convert and close leads. The company markets to small to mid-sized businesses and focuses on providing a user-friendly and innovative Revenue Generation Software® platform. Their software delivers powerful solutions that accelerate sales, improve efficiency and build stronger relationships with prospects, customers and partners through the use of automation.

Press inquiries: Amber Turrill, VP of Corporate Communications

Email: corporate@leadliaison.com

Phone: 888.895.3237

Introducing the Lead Liaison App Cloud

Lead Liaison App Cloud

Allen, TX (PRWEB) March 10, 2014 – Imagine a marketplace that contains a host of marketing automation modules and apps that could be used to customize your marketing automation software. Need video marketing? It’s there! Want to download Lead Liaison Streamer, a desktop app for real-time website visitor tracking? No problem!

The new Lead Liaison App Cloud™ is an easy-to-use portal that allows access to 3rd party apps as well as Lead Liaison apps (features and functionality), both paid and free. If you’ve used Apple’s App Store, you’ll have no issue navigating the intuitive interface that includes application screenshots/videos and an area for users to leave reviews and feedback.

This innovation is one of many that sets Lead Liaison ahead of the rest when it comes to automated marketing. The Lead Liaison App Cloud™ proves the flexibility and the modularity of their platform. With the Lead Liaison App Cloud™, companies have the freedom to customize their own instance of Lead Liaison. Users can get right down to the business they’re concerned about immediately, and skip the stuff that can wait. It’s also a smooth experience since most applications are deeply integrated into Lead Liaison.

The Lead Liaison App Cloud™, to be released April 2014, makes Lead Liaison the most configurable marketing automation solution in the industry.

Applications included in the initial launch are:

  • Lead Liaison Streamer™
  • Lead Liaison Send & Track™
  • Social Append
  • Content Creation
  • Video Marketing
  • Media Tracking & Hosting

Lead Liaison is a software company that provides cloud-based marketing and sales automation solutions. The company markets to small and medium-sized businesses worldwide, and focuses on creating the broadest and most user-friendly Revenue Generation Software™ platform. It’s innovative and robust software combines lead capture, real-time lead tracking, lead qualification, lead distribution, database segmentation, lead nurturing, content creation, video marketing, media hosting/tracking, social media engagement and ROI reporting into a single platform.

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For More Information:

Jamie Silzo
VP, Corporate Communications
jsilzo(at)leadliaison(dot)com
888.895.3237 (888 89 LEADS)

New Flexible and Powerful Marketing Resource: The Social Append Feature

Allen, TX (PRWEB) February 14, 2014 – Lead Liaison is proud to announce a new feature in the system that allows users to gather relevant information via social networking sites and ultimately reach a more targeted market directly. With the Social Append feature, Lead Liaison allows for a much greater opportunity for marketers to leverage data in the CRM: connecting social media. Lead Liaison’s new feature supports over 110 social networks, including Twitter, Facebook, LinkedIn, Google+, and Klout, to name a few.

This new feature allows marketers to add social media links to the prospects’ profile records in the system. Adding this information brings all the data associated with the social networks into Lead Liaison and allows marketers to set up an automation directed to a particular audience. For example Social Append will gather the number of Twitter followers, and then from there the marketer can choose to send a tweet out to any followers that have 50+ followers. This allows the marketer to have a much more segmented database and allows for greater lead closure and higher conversions. From Twitter alone, the Social Append feature can gather five new pieces of data to save to the database: number of followers, URL, username, biography, and ID. Data from the social networks associated with each profile allows for the marketer to filter criteria for the targeted group.

With the addition of the Social Append feature, the profile record of each prospect contains very detailed information, from the basics of their business title, location, and gender, to much more specific and targeted details such as other websites they are involved with, organizations they are part of, and Klout topics of interest. This feature also gives Lead Liaison access to all of the photos associated with this prospect’s social accounts. The data gathered from this new feature has endless possibilities for the driven marketer. Sales teams will also benefit by having a richer set of information on their prospects. They’ll have more intelligence and a deeper understanding of who they’re selling to.

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Lead Liaison is a software company that provides cloud-based marketing and sales automation solutions. The company markets to small and medium-sized businesses worldwide, and focuses on creating the broadest and most user-friendly Revenue Generation Software™ platform. It’s innovative and robust software combines lead capture, real-time lead tracking, lead qualification, lead distribution, database segmentation, lead nurturing, content creation, video marketing, media hosting/tracking, social media engagement and ROI reporting into a single platform.

For More Information:

Allison Noblitt
VP, Corporate Communications
anoblitt(at)leadliaison(dot)com
888.895.3237 (888 89 LEADS)

Lead Liaison Announces New Breakthrough in Content Management

Allen, TX (PRWEB) January 23, 2014

Lead Liaison takes the lead in innovation once again. The marketing automation company announced today the launch of their new Automatic Publishing feature, which enables users to automatically publish content through the automated marketing platform. The new feature allows access to over 2,000 content developers, so marketers can request content and manage distribution with ease.

Recent studies show that companies using a marketing automation platform have a 53% higher conversion rate than non-users (Aberdeen Group). Also, the use of marketing automation technology is expected to grow 50% by 2015 (SiriusDecisions). That’s why Lead Liaison goes a step further, and integrates content creation with marketing automation, to reduce the marketer’s stress of having to create content in-house.

“The growth of automated marketing platforms is inevitable,” said Alva Cardona, VP of Corporate Communications for Lead Liaison. “And, because we know that the use of marketing automation platforms will increase, we decided to add content creation and automatic publishing features, which provides the marketer with more resources to nurture leads,” added.

Research shows that, when leads are nurtured, a 20% increase in sales is reported, compared to non-nurtured leads (DemandGen Report). With this new feature, users can create more than ten types of marketing content to nurture leads, such as tweets, Facebook posts, blog posts, press releases, articles, video scripts, and more, which can be requested to a team of writers, who work to satisfy your specific content needs. Also, feedback (and edits) can be provided as the content is being developed.

When requesting content through Lead Liaison’s automated marketing platform, users can designate specific topics, industries, keywords, and references. In addition, users can track progress of content requests using multiple filters as well. After content is ready, it can be published automatically using the Lead Liaison Social Post feature, pushed to the most popular Content Management Systems (CMS) on the web, such as WordPress, Joomla! and Drupal or it can be saved to your company’s cloud drive, such as Google Drive or DropBox.

It is a fact that 71% of marketers already use content marketing for lead generation, and it is expected that the marketing automation market will grow from $3.2 billion in 2010 to $4.8 billion in 2015 (International Data Corporation). That’s why ¼ of all B2B Fortune 500 companies are already using automared marketing platforms. Marketers will discover Lead Liaison’s Content Creation and Automatic Publishing feature will immensely help their content (and marketing) strategies.

To learn more about Lead Liaison’s innovative automatic publishing feature, request a 10-minute demo of this content creation solution.

Lead Liaison provides cloud-based marketing and sales automation solutions that help businesses worldwide attract, convert and close leads. The company markets to businesses of all sizes and focuses on creating the broadest and most user-friendly Revenue Generation Software® platform. Our innovative and robust software combines lead capture, real-time lead tracking, lead qualification, lead distribution, database segmentation, lead nurturing, content creation, social media engagement and ROI reporting into a single platform.

For more information:
Alva Cardona
VP, Corporate Communications
alvacar(at)leadliaison(dot)com
888.895.3237 (888 89 LEADS)
KEYWORD: Lead Liaison

Lead Liaison Leaps Competitors with Easiest to Use Marketing Automation Software

Lead Liaison continues to make strides as the easiest to use marketing automation software in the industry. The company announced major enhancements to its user interface and user experience including more tightly integrated email marketing and surveys as well as blank slates that include explainer videos, tips, shortcuts and help.

According to the Marketing Automation Report by Holger Schulze, which surveyed close to 1,000 B2B marketers, 56% of marketers looked at cost of ownership and 50% considered ease of use/learning curve when asked what criteria they used to evaluate marketing automation platforms. Since ease of use plays an important factor in lowering total cost of ownership and reducing learning curves, Lead Liaison has stepped up its investment in this area to make the experience better and further separate themselves from competitors.

Other industry providers such as Marketo, HubSpot and Act-On have complicated interfaces and complex user experiences that lack continuity. Moreover, most marketing automation vendors refer customers to third parties for training and consulting with their platforms, resulting in higher total cost of ownership. Conversely, Lead Liaison’s user experience is amazingly consistent across key capabilities of marketing automation, including lead nurturinglead scoringlead gradinglead distribution and more – a unique advantage for customers. The company also prides itself on providing unlimited, complementary training to drive adoption whereas others charge for training.

One challenge marketing automation vendors have had is getting users to adopt more of the platform. The 80-20 rule is in play with marketing automation. Eighty percent of the people who have it use only 20% of its capability. Lead Liaison expects to turn the table on these numbers with a goal of getting all users using at least 80% of the platforms features.

We’re so excited about our new user experience. It’s going to make it much easier for our customers to tap into new features. The blank slates for each major category (nurturing, scoring, etc.) provide help videos, tips, shortcuts and more. Inline video support within our application is one-of-a-kind in the industry. We’re totally pumped to see a new level of engagement from these improvements as well as an influx of new prospects that realize the benefit of shorter learning curves and lower total cost of ownership.

Alan Page
Alan PageDirector of Supporthttp://www.leadliaison.com

Lead Liaison is a software company that provides cloud-based marketing and sales automation solutions. The company markets to small and medium-sized businesses worldwide, and focuses on creating the broadest and most user-friendly Revenue Generation Software™ platform. It’s innovative and robust software combines lead capture, real-time lead tracking, lead qualification, lead distribution, database segmentation, lead nurturing, content creation, social media engagement and ROI reporting into a single platform.

Lead Liaison Expands Sales Organization

Allen, TX (PRWEB) October 29, 2013 – Lead Liaison continues to expand. The company announced last Friday it is doubling its sales force and expanding in the Dallas/Fort Worth region. As a response to growing demand for its flagship marketing automation platform, Lead Management Automation™ (LMA), Lead Liaison felt the time was right to invest in its sales department.

“While our current team has been effective at generating revenue at previous demand levels, we quickly realized that our inbound marketing practices have nearly saturated our sales team,” explained Alex Brown, Vice President of Corporate Communications. “Although we planned to take this step at the end of the year, we’ve had to move up our expansion plan.”

Alex Brown
Alex BrownVP Corporate Communicationshttp://www.leadliaison.com

The expansion comes on the heels of a version 2.0 release of the LMA. The innovative platform has been expanded to feature a content creation portal with document tracking and automatic publication and will add a new “Marketing Content Map” in a near-term 2.X release.

The expansion in Dallas is part of a strategic building process the company has been going through since September 2012. As a premier software developer in the highly competitive marketing and sales technology space that includes Pardot, Act-on, and Hubspot, Lead Liaison actively seeks high-quality candidates for positions throughout its entire organization. “Dallas is home to some of the country’s top talent in software as a service. It’s a natural step to expand from our footprint in the local market,” said Brown.

Following this expansion, the company has plans for additional investment in 2014. Much of that investment will be dedicated to sales and marketing efforts, according to Brown.

To learn more about Lead Liaison’s powerful entry in the marketing automation space, request a 10-minute demonstration of the Lead Management Automation platform.

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Lead Liaison is a software company that provides cloud-based marketing and sales automation solutions. The company markets to small and medium-sized businesses worldwide, and focuses on creating the broadest and most user-friendly revenue generation software platform. It’s innovative and robust software combines lead capture, real-time lead tracking, lead qualification, lead distribution, database segmentation, lead nurturing, content creation, social media engagement and ROI reporting into a single platform.

For More Information:

Alex Brown
VP, Corporate Communications
abrown(at)leadliaison(dot)com
888.895.3237 (888 89 LEADS)

Is Press Release Marketing Worth the Investment?

Is Press Release Marketing Worth the Investment?Press release marketing isn’t something that many companies are doing consistently, but it can lead to qualified traffic for your website. If you experience major shifts in your company – from adding a new team lead to releasing a new product –  these are valuable opportunities for content you could use to run any kind of content marketing for your business.

Companies like PR Newswire make press release marketing easy, right? Well, not necessarily. If you don’t have the tools in place to create a great press release, you could actually damage your company’s reputation. Anything piece of content you put out there with your company’s name on it is a reflection of your professionalism and your message. You wouldn’t want that to be compromised due to bad writing or an unclear marketing message.

Is Press Release Marketing Necessary?

There are ample ways to create content that links back to your site. Press release marketing requires the creation of one piece of content, then release on a wire. Paying a wire service to release your content can be relatively inexpensive and easy to do. You’ll also find your press release was posted to a variety of different sites, creating valuable SEO backlinks that can increase your positioning in Google rankings.

It’s likely your release could end up on Google News due to its placement on certain sites. This can bring you more traffic and, again, create a valuable backlink for your company’s website, increasing your SEO positioning.

Should I Do My Own Press Release Marketing?

Creating a press release isn’t always something a company pro should try to take on personally. Press release writing isn’t like creating and submitting an article out in the blogosphere. Press releases require a certain formatting, verbiage that reflects your piece of news is as important as any other news story as well as the use of well-placed, quality keywords and marketing messaging.

It’s important to create a press release that will preserve your professionalism as well as get new users engaged. A press release professional knows how to contract content, subject lines and press release bylines that make your news story seem more compelling – leading to more click through on your article.

If you’re interested in how press release marketing can attract traffic to your website, why not try hiring a pro to write a press release for you? Better yet, take a look at Lead Liaison’s press release marketing services. Content creation services are built right into our marketing automation dashboard, giving you access to over 2000 qualified writers who can place an original, quality press release right in your dashboard. Visit us to find out more today!

Lead Liaison Combines Marketing Automation With Content Creation

Allen, TX (PRWEB) October 22, 2013 – Lead Liaison broke new ground last week when it became the first marketing automation SaaS company to provide Web content creation within an automated marketing platform. The new feature provides access to over 2,000 content developers, allowing marketers to request content then seamlessly deploy that content through the automated marketing platform.

Recent studies have found that, while 91% of B2B marketers are deploying content marketing, 93% create content from scratch. Lead Liaison developed the integration of content and marketing automation to alleviate marketers of having to create content in-house.

Content is ordered through a portal that offers blog posts, newsletters, social posts, white papers, press releases, video scripts, articles, and landing pages. Users can manage current content requests with an expandable view of relevant information about each content type. The interactive system allows users to post comments and revision requests before final acceptance of the content.

The company’s flagship Lead Management Automation™ (LMA) application has expanded over the past 12 months to offer landing page creation, traceable URLs, social posting, and now content development. VP of Corporate Communications Alex Brown explained the company’s commitment to the evolution of its products during a recent conference call with investors.

“We need to compete on innovation. We believe adding content creation capabilities is yet another innovation we’ve developed that will generate revenue. We’ve found that our clients need additional tools to optimize their marketing practices beyond automating tasks so we’ve invested considerably to deliver those tools.”

Alex Brown
Alex BrownVP Corporate CommunicationsLead Liaison

When requesting content through the system users can designate specific topics, industries, keywords, and references that should be included in each piece. In addition to content requests, LMA users can provide content feedback along and select content authors for future assignments. Users can track progress of content requests using multiple filters as well.

To learn more about this first-to-market innovation, request a 10-minute demonstration of Lead Liaison’s Content Creation solution.

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Lead Liaison is a software company that provides cloud-based marketing and sales automation solutions. The company markets to small and medium-sized businesses worldwide, and focuses on creating the broadest and most user-friendly revenue generation software platform. It’s innovative and robust software combines lead capture, real-time lead tracking, lead qualification, lead distribution, database segmentation, lead nurturing, content creation, social media engagement and ROI reporting into a single platform.

For More Information:

Alex Brown
VP, Corporate Communications
abrown(at)leadliaison(dot)com
888.895.3237 (888 89 LEADS)

Lead Liaison Provides Tighter SFDC Integration in its Latest Release

Allen, TX (PRWEB) September 16, 2013 – Lead Liaison improved the integration between its flagship Lead Management Automation™ (LMA) platform and Salesforce.com’s (SFDC) CRM in a product upgrade release on September 15. The LMA has been long recognized as a tightly integrated complement to the popular contact management application but Lead Liaison has actively expanded the LMA’s integration and capability set to seamlessly synchronize records between the two applications. The recent upgrade supports Group Edition as well as the Professional, Enterprise, Unlimited and Develop Editions of SFDC while improving lead management between the marketing automation and CRM platforms in four key areas:

1)      Advanced support for SFDC Campaigns. LMA users are able to identify leads and contacts in a SFDC Campaign in the lead management interface. Records can be added or removed and a lead’s status in a Campaign can be updated without transitioning to the SFDC platform.

2)      Support for SFDC Queues. Records can be distributed using the LMA’s sophisticated lead distribution capabilities. LMA leads are routed according to multi-layer attribution models, which users define. For example, new leads in a queue may be searched and distributed “round robin” to the sales team.

3)      Integration of Briefcase dashboard. The release provides a new integration of Lead Liaison’s hot lead dashboard, which displays data about a salesperson’s hottest leads based on the industry’s most sophisticated lead qualification parameters. The dashboard – to be released on SFDC’s AppExchange in October – automatically identifies hot leads based on buying signals, lead score, lead grade, recency and level of activity.

4)      Simplified integration with SFDC. The LMA provides an easy-to-use wizard for batch imports along with optional integration of nearly all SFDC custom fields that are used as part of a company’s business process (database segmentation, lead nurturing, etc.).

Lead Liaison’s Lead Management Automation application has been available through the SFDC AppExchange since June 2012.

“Our commitment to improving the integration between the LMA and SFDC is a testament of our devotion to those companies that see value in working with vendors who recognize the strength of SFDC but wish to develop marketing automation capabilities that can be used as a standalone product,” said VP of Communications Alex Brown. “We realize that not all SMBs can afford the pricing structures of the new breed of marketing automation/CRM hybrids. They are looking for full-featured apps that can seamlessly blend in with the systems they are already deploying. We’re giving them an option.”

Alex Brown
Alex BrownVP Corporate CommunicationsLead Liaison

To experience how tightly the LMA integrates with SFDC, request a 10-minute demonstration of the Lead Management Automation platform.

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Lead Liaison is an application development company that designs, develops, and sells cloud-based marketing and sales automation software. The company markets to small and medium-sized businesses worldwide, and focuses on creating the broadest and most user-friendly revenue generation software platform. Applications cover all phases of lead management automation including sales prospecting, lead generation, and marketing automation functions that directly influence revenue generation. It’s innovative and robust lead management platform combines unparalleled sales prospecting, lead capture, real-time lead tracking, lead qualification, lead distribution, database segmentation, lead nurturing and ROI reporting. The Software as a Service (SaaS) model delivers an effective user experience and integrated cloud computing capabilities.

For More Information:

Alex Brown
VP, Corporate Communications
abrown(at)leadliaison(dot)com
888.895.3237 (888 89 LEADS)