Using Email to Get the Most of Your Events

Many shows provide, either for purchase or as part of your registration, a list of attendees. Use this list to send out pre-show emails inviting people to a special experience or intentional meeting at your booth.

The Lead Analyser: Get Your Leads In Order

In the sales world, you have a lot to keep track of: new leads, existing leads, who needs follow-up, who still needs a touch, contracts sent, contract returned, and so much more!

Demystifying Engagement: How to Connect with Your Audience

Connecting with your audience is vital to demystifying any form of engagement when it comes to event management.

Event Innovation: Increasing Engagement & Event Success Post-COVID

It’s 2022, we are a full two years out from the complete shut-down of our world with COVID-19. During that time, we were forced to change.

The Lead Analyzer: Get Your Leads In Order

With multiple prospects and stages to track simultaneously, sales professionals need convenient ways to stay organized. This is why Lead Liaison has developed the new Lead Analyzer…

5 Gamification Companies You Need To Know About

A number of interesting gamification companies have emerged in the marketplace, providing event activations and gamification solutions. The following is a list of engagement platforms and a short review of benefits we found useful…

New DataSpring™ B2B Database Module Enriches Sales Enablement Solution, Offers Millions of Pristine Contacts & Company Profiles

Searching for contact and company data just got easier with the release of Lead Liaison’s DataSpring™ module. Native to Lead Liaison’s extremely flexible Sales Enablement platform, the module provides clean, premium business-to-business (B2B) prospect and company data compiled from the most reliable sources.

3 Tips for Success at the Virtual Trade Show You’re Attending

Prepare for virtual trade shows with the same passion as you would in-person trade show. This is your opportunity to gather qualified leads!

The Last Thing Anybody Needs is Another Boring Virtual Event

By integrating game dynamics before, during and after your event, you can assist in converting passive attendees into ENGAGED participants.

keeping email campaigns clean

The advantages of targeted emails, personalization, and list cleaning!

Getting ready to send out an email campaign? Make sure you’re sending a clean campaign to the right people. Take note of these important tips on how to keep your email lists clean and your campaigns effective!

Defining Lifecycle Stages

Qualifying Leads by Lifecycle Stage

Qualifying Leads by Lifecycle Stage   Defining Marketing Qualified Lead, or MQL, can be a slippery process because companies, departments and individuals can have very different viewpoints as to what really makes a prospect and MQL. At Lead Liaison, we let Marketing and Sales define the stages together, so everyone owns and clearly understands what […]