When Should a Startup Implement Marketing Automation Software?

When should a startup implement marketing automation? It’s a great question and we decided to answer it with 10 reasons every startup should implement marketing automation. If you’re a startup you’ve got a lot of things on your mind. We totally understand, we were a startup once. We’ve been through the struggle, and it’s not […]

Lead Liaison Press Release

Lead Liaison Launches Program to Help Startups

Dallas, TX – Lead Liaison, a software provider that helps companies build scalable sales and marketing processes, announced today the launch of their Lead Liaison for Startups Program. The new program provides premium sales and marketing solutions at a deep discount for qualifying startups. It also offers VCs, incubators, and university startup programs an opportunity to […]

Decision Guide: Comparing Pros and Cons of Badge Scanners vs Mobile Apps

It’s time to prepare for your upcoming trade show, but lately you’ve heard a lot about new mobile apps that allow you to forego the pricy badge scanners and use your own devices. It sounds intriguing, but you’ll need to know a little more before making the jump.   We’ve rounded up the pros and cons […]

event strategy

Event Strategy: How to Properly Manage Leads from a Trade Show or Other Marketing Event

Does your company do marketing events, like trade shows or conferences? Whether you’re just dipping your toe into marketing events, or you’re a seasoned pro, it doesn’t hurt to learn more about how to perfect your event strategy. When preparing for an event, there are two main focuses: getting your “gear” ready for the show, […]

interactive lead generation

7 Interactive Lead Generation Ideas to Try at Your Next Trade Show

Let’s face it: generating leads at trade shows isn’t as easy as it once was. Vibrant booth displays and creative signage may catch the eye of trade show attendees, but this alone won’t result in new leads for your business. We’ve rounded up a few interactive lead generation ideas that you can use to maximize […]

Lead Liaison Webinar

Event Lead Management: What You Need To Know Before Your Next Live Event – Webinar Transcription

To watch this webinar in its entirety, click here. Summary Learn how to make the most out of your next live event with proper event lead management. We’re talking about planning, lead capture, and post-event nurture. Presenter Chris Kipgen, Lead Liaison Transcription *Please note that this content was presented in first-person live and then transcribed. […]

Lead Liaison Press Release

The Evolution of the 21st Century Sales Rep, Webinar Hosted By Lead Liaison and the Sales Enablement Society

Dallas, Texas – Sales and marketing solutions provider, Lead Liaison, joins forces with the Sales Enablement Society, to discuss the the modern-day sales rep. The webinar will be hosted on Thursday, July 19th at 2:00pm EDT. Attendees can register for the event here. Bob Britton is the President of the Sales Enablement Society, Dallas Chapter. With […]

Email Deliverability in 2018

I’ve had quite a few discussions recently about email deliverability. Most people seem to be aware of the basics; don’t use giant images, avoid spammy languages, and make sure that you have SPF and DKIM set up when using an email service. While that might have been enough 10 years ago, things get trickier when […]

calendar sales

How to Book More Sales Meetings

Are you wondering how to book more sales meetings? If you’re reading this, then you’re likely a VP of Sales and having problems with the reps on your team or you’re an individual contributor and looking for the upperhand. In this article, we’ll expose some eye opening statistics and give you one of the key […]

Sales Enablement

The Importance of Integration in Sales Enablement

Sales enablement – a strategic, collaborative discipline, designed to add value to customer interactions and improve predictable sales results – is a business function that has grown rapidly over the past few years. In fact, when CSO Insights began its annual Sales Enablement Optimization Study in 2013, just 19.3 percent of organisations had a dedicated enablement function […]

Lead Liaison Press Release

MarTech Up-and-Comer Lead Liaison Now Offers Standalone Solution for Sales Enablement

Dallas, TX – Sales and marketing solutions provider, Lead Liaison, announces they now offer their most recent add-on solution for sales enablement as a standalone license. Lead Liaison’s sales enablement solution was launched in December 2017 as an add-on to their marketing automation suite. While its popularity has grown exponentially over the last 6 months, […]

customer relationships blog

5 Sure-Fire Ways to Strengthen Customer Relationships

“A satisfied customer is the best business strategy of all.” These wise words from renowned business author Michael LeBoeuf fit perfectly well into the modern-day business scenarios. Whatever a business does revolves around one significant factor i.e. customer relationships.  An article on Fox Business says that customers are the lifeblood of any given business. If […]

company shirts

Company Shirts: Pros, Cons, & Tips

My office just received an order of company t-shirts that we intend on giving away to current and prospective clients, as well as wearing ourselves. It’s not the first order, and it won’t be the last. But, it got me thinking. Company shirts are a pretty standard category of “swag.” And, rightfully so. They can […]

How to Dislodge A Market Leader

Few companies are fortunate enough to create an entirely new high-tech market, and even less so dominate that market. Many join at the right time once costs have dropped and the market is sufficiently inflated. So why do so many companies lose their way to becoming a market leader? The potential answers to this are almost […]

Growth Marketing Software Stack for B2B Companies

Growth marketing software has commonly been referred to as a strategy that focuses on the entire funnel, as opposed to the top, middle, or bottom. Small to mid-sized businesses and startups need to think out of the box and not expend precious cycles trying to mimic traditional sales and marketing methods. At Lead Liaison, we […]