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How to Create a NFC Scavenger Hunt at your Next Event

How to Create a NFC Scavenger Hunt at your Next Event


Organizers managing conference events, trade shows, association events, VIP experiences and more are continually seeking ways to drive engagement at their events. Scavenger hunts are a perfect way to not only drive engagement, but deliver ancillary benefits along with it. Other benefits include the opportunity to influence human behavior, introduce competition, induce excitement, create revenue streams, and appear leading edge in the ever-evolving events industry. 

Traditional QR Code Powered Scavenger Hunts

Scavenger hunts, also known as treasure hunts, have traditionally been run with branded QR codes printed on marketing signage. QR codes are easy to create, printable, and scannable by any modern cell phone with a camera. However, QR codes have their disadvantages. 

Should the URL inside the QR code change for any reason then the QR code needs to be generated again – which usually means the signage has to be reprinted. This reminds me of an event our company, Lead liaison, ran in Houston, TX about a month ago with a Fortune 500 industrial supplier. The supplier used our QR codes for their scavenger hunt and reported astounding success; although, they found themselves running down the streets of downtown Houston to visit a print shop, pick up the signage, then return to the venue. That process can be costly, time consuming, and error prone. 

Also, be on the lookout for poor print quality! Another event we ran recently with a leader in the global exhibition industry used Lead liaison’s scavenger hunt solution with QR codes, what we refer to as Waypoints, printed on corrugated cardboard. The printer smudged the QR codes, resulting in a somewhat blurry image. Some phones had a hard time scanning the QR code. Since I’m an Apple guy, I would love to blame this on Android – but I’ll take the high ground here and say that any low end camera would struggle scanning blurry QR codes.

Size really does matter. QR codes should be printed at least 4” to 6” in height and length. Some organizers may not understand these requirements or take them subjectively and print tiny-sized QR codes that are hard to see and scan. 

Introducing NFC Scavenger Hunts

NFC, also known as Near Field Communication, is what you likely use every day when you pay at a terminal using your cell phone (via Apple Pay or Google Wallet). If you haven’t done it – try it, it’s a game changer and you can ditch your wallet/purse! Using inspiration from everyday payment systems, Lead liaison has pioneered the use of NFC scavenger hunts. 

Benefits of NFC Powered Scavenger Hunts

How can we get ahead of these issues and provide a better experience? NFC! Lead liaison recently unveiled their NFC scavenger hunt platform in early Q2 2023. The NFC system uses marketing signage with smart NFC tags that are programmed with their respective Waypoints. The primary benefits of NFC scavenger hunts are as follows:

  1. Signage can be printed way ahead of time, saving precious time and usually costing less.
  2. NFC tags can be programmed and re-programmed an “unlimited” number of times, making mistakes okay and easy to correct.
  3. Most everyone can use it as NFC-enabled smartphones are prolific. About 85% of all smartphones have built in NFC capability thanks to the rise of services like Apple Pay and Google Pay.

Here’s a comparison between QR and NFC scavenger hunts

 QR Scavenger HuntNFC Scavenger Hunt
CostsHigher as unique signage has to be printed every time and time taken to printLower as signage can be used repeatedly with less administration
PerceptionStandard/expectedHigh tech, appears innovative
ChangeabilityHard, reprint the signageEasy, keep signage and reprogram with a cell phone
Ease of use for attendeesHigh, all smartphones with a camera can scanHigh, approximately 9 out of 10 cell phones can use it. Consider QR code as a backup.
Integration with attendee apps or standaloneIdentical to NFCIdentical to QR
AccuracyHigh, sometimes have to fiddle with camera zoom and distanceVery high, easy to tap if you get within ~ 3” of signage
Adaptability with scavenger huntModerate, hard for people and other assets to wear QR codes Very high, can also couple signage with NFC bracelets, buttons, and other stickers
BrandableYes, QR codes can be branded with sponsor/exhibitor logos along with signageNo, only the signage
SizingShould be sized just right at 4” to 6” in length/heightSize doesn’t matter, scan zones will all be the same

Lead liaison’s NFC Scavenger Hunts

We’ve been deploying scavenger hunts with a multitude of organizers for many years. Through these experiences we’ve gained a better understanding of what all stakeholders need, it’s important to consider all of them. Organizers, attendees, exhibitors, and sponsors all have a stake in the experience. Below is a list of how NFC powered scavenger hunts benefits all parties:

Attendees get:

  • Progress reports so they can see how they are doing on their journey, what stops remain, what they’ve accomplished, etc. 
  • Instructions that deliver more information about your NFC scavenger hunt.
  • Individual leaderboards
  • Team leaderboards
  • Rewards

Organizers get:

  • NFC powered Waypoints that can be programmed and re-programmed easily.
  • Configurable Waypoints that deliver points immediately or load unique experiences such as digital activations attendees can play to earn even more points.
  • Brandable Waypoints to enable organizers to create sponsorship revenue.
  • Flexible business models to enable organizers to truly monetize their NFC scavenger hunt program and turn this experience into a profit center.
  • Engagement Zones that provide a framework to fully embed an NFC scavenger hunt into any of our partner’s attendee apps such as Swapcard, Cadmium, SpotMe, Grip, and more.
  • Configurable points per stop / Waypoint to create competition.
  • Brandable individual and team leaderboards that build comradery and create revenue streams from sponsors.
  • Reward system to incentivize attendees to earn more points to cash in.
  • Configurable tokens to help organizers create more revenue streams (think sponsor driven tokens) wherein tokens can be redeemed for reward points and ultimately prizes.

Exhibitors/Sponsors get:

  • Sponsorship opportunities to increase brand visibility
  • Additional traffic to their booth
  • Opportunities for increased engagement
  • Brand experiences

…and much more. 

Organizers have a chice between QR or NFC scavenger hunts from Lead liaison. When designing your next scavenger hunt consider using NFC powered scavenger hunts coupled with an engagement platform such as Lead liaison. To learn more about Lead liaison’s new and innovative NFC scavenger hunts contact your local Lead liaison representative. 

Lead liaison is a multifunctional event platform that provides: Universal Lead Capture, User Customizable Gamification, Marketing Automation, CRM, Lead Management, Sales Enablement, Leader Boards, Point Rewards & e-Gift Cards, Waypoints for Sessions & Scavenger Hunts, Player Profiles, and more with over 3,000 integrations for all common CRM and Marketing Automation platforms.

To see how Lead liaison’s growing library of digital activations (games), universal lead capture, and reward-based solutions can help your company generate more leads at your trade shows, contact us today!

6 Benefits of Using QR Codes

6 Benefits of Using QR Codes

QR codes were first invented in the 1990s by a company called Denso Wave to track their vehicle manufacturing process. Just like NFC and RFID, tracking items was what QR codes were primarily used for. But, all of that has changed as QR codes were simply just ahead of their time.

Marketing teams have enthusiastically embraced QR codes around the world and are now using dynamic QR codes in all kinds of applications. Unlike static QR codes with fixed and unchangeable information, dynamic QR codes can be continually updated with new content, without issuing a new image. 

What Are QR Codes?

A QR code (short for “quick response” code) is a two-dimensional, matrix barcode that contains a matrix of dots. It can be scanned using a QR scanner or a smartphone with a built-in camera. Once scanned, software on the device converts the dots within the code into numbers or a string of characters. For example, scanning a QR code with your phone might open a URL in your phone’s web browser.

QR codes let people use their smartphones to conveniently and quickly link to your opt-in page. 

Here are some noticeable benefits of using QR codes: 

1: Huge variety of linkable resources

QR Codes can be linked to a wide variety of information. This includes sharing videos, increasing social media engagement, getting app downloads, or sending users to a specific landing page. QR codes can be used for various different purposes, so it is important to know your goal before incorporating a QR code into your campaign.

Ask yourself, what the purpose is. Is it to build an email list? Is it to get more people to visit your website and learn more about your solutions? Is it to increase your social media following?

2: Freedom of use

One of the most prominent benefits of using QR codes is that you can place them virtually anywhere, be it digitally, ie: a web page, or a printed pamphlet.

Be creative about where you place QR codes. Some examples include:

  • In store display signage to build your email list by directing people to your opt-in page
  • As part of a business-oriented scavenger hunt
  • Integrated into trade show displays
  • Background of your Youtube channel
  • On your LinkedIn profile
  • On your company’s printed marketing materials
  • On your printed business cards

3: QR Codes can be customized to convey your brand

QR Codes offer broad options for customization. By using Lead liaison’s Custom QR Code Builder, each QR Code can be styled with custom frames, logo, brand colors and a unique CTA (call to action). This goes hand in hand with your other marketing efforts to promote personalized communication and foster your overall brand image. 

4: Perceived exclusivity of QR codes

Aside from the convenience and ease of using mobile devices to scan QR codes, consumers are drawn to the perceived exclusivity.

While anyone can read an ad or view a billboard, not everyone can take advantage of a special QR code deal – only those with phone-in-hand can get in on the secret. The mystery and intrigue of what awaits behind the code combined with this “insider” feel is a powerful incentive for users to scan the code.

5: Effective way of building an email list

Marketers around the world are using QR codes to seamlessly build their email lists. A great way to build your email list is by offering something to the subscribers in return. This can be anything from a coupon code to an informative e-book download.

In order to download the e-book or access the coupon code, your users would need to scan the QR code and insert their email in a webform, which would then redirect them to the designated landing page hosting the content.

6: Mode of capturing user feedback

You can use QR codes to capture real-world opinions from in-person transactions and events.

It is a good alternative to online follow-ups, for which you need access to customers’ personal details. Utilize QR codes for survey types such as CES, CSAT, NPS, and others.

With the convenience provided by QR codes, a customer doesn’t have to follow a process of registration or signing in to provide feedback. A simple scan and filling out of form data is all they have to do. This makes it easier for customers to use QR codes, but also encourages others to provide feedback as well.


Lead liaison is a multifunctional event platform that provides: Universal Lead Capture, User Customizable Gamification, Marketing Automation, CRM, Lead Management, Sales Enablement, Leader Boards, Point Rewards & e-Gift Cards, Waypoints for Sessions & Scavenger Hunts, Player Profiles, and more with over 3,000 integrations for all common CRM and Marketing Automation platforms.

To see how Lead liaison’s growing library of digital activations (games), universal lead capture, and reward-based solutions can help your company generate more leads at your trade shows, contact us today!

How to Create a Touchless Scavenger Hunt for your Trade Show

How to Create a Touchless Scavenger Hunt for your Trade Show

If you’re looking to gamify your trade show with a scavenger hunt, you’ve come to the right place.

It’s easy to build a touchless scavenger hunt that operates in a live and virtual environment. In this article we cover why touchless is important and how to truly implement touchless, what you need for your scavenger hunt, and why you should consider a scavenger hunt for your next event.  

How to Implement a Touchless Experience

Bring Your Own Device (also known as BYOD): Attendees can use their existing mobile devices for the experience, whether they’re at the live event or participating virtually. Attendees don’t have to download an app either. They can use the built-in, native features included with most modern smartphones to scan QR codes to collect prizes/points. 

QR Codes: QR codes keep the experience completely digital. QR codes (what Lead liaison calls Waypoints) can be positioned in stands or stuck to equipment anywhere in your booth, or displayed on a computer screen for virtual attendees. 

Digital Leaderboards: A digital leaderboard keeps track of collected points to tally winners. Digital leaderboards can be displayed on a large screen at your event or accessible in your virtual platform. 

By allowing attendees to use their own devices, deploying QR codes, and leveraging digital leaderboards organizers can create a truly touchless scavenger hunt experience. 

7 Things you Need for your Scavenger Hunt

To pull off an amazing contactless scavenger hunt experience you’ll need to prepare the following artifacts and strategies:

  1. Directions: Think about how you’ll lead attendees to different clues and/or what clues you’ll give them. Engage exhibitors to understand what item/object they’ll want to draw the attendee too to come up with clues. Since we’re aiming for a touchless experience, post your directions to the scavenger hunt on a landing page for your event and consider distributing it via email to attendees. You can also create a PDF with instructions and use a QR code to access the PDF. Lead liaison provides a pre-event marketing platform if you need assistance.

  2. Exhibitor Buy-In: Depending on your setup, you might need participation from exhibitors. Your exhibitors might offer a treasure, prize, or artifact for visiting their booth. Keep in mind though, you don’t always need a booth as one of the stops on the scavenger hunt. You can use different areas of your event (live or virtual) that might need more traffic or eyeballs. When working with exhibitors, understand what they want to offer to ensure consistency with your clues. Since the scavenger hunt will drive traffic to each stop, consider monetization opportunities with your exhibitors. In summary, make sure you’ve got your exhibitors lined up and in support of your program.

  3. Rewards / Prizes: Consider what, if any, prizes you want to offer attendees at each stop or for your scavenger hunt winners. Exhibitors could also offer prizes at each stop on the attendees journey. Depending on how you configure your winners, you can also provide prizes to winners once they complete the scavenger hunt. Consider offering digital prizes, such as digital gift cards to keep the experience touchless and to appease virtual attendees. Digital gift cards will give you a homogenous experience across live and virtual. Also consider offering a digital gift card cash value, where winners can spend their cash at 100s of different locations, ranging from Starbucks, Foot Locker, AirBnB, lululemon, and many more coveted brands.

  4. Waypoints: Each “waypoint” is a stop in the scavenger hunt journey. The waypoints are displayed via QR codes. Think about where you want to place each Waypoint. Waypoints could be used at exhibitor booths, anywhere in your virtual environment, at the registration desk, lobbies, cafeterias, social events, on a human beings shirt, and more. Each Waypoint can be assigned a different number of points. Waypoints that are harder to find might be worth more value to the attendee. Once a Waypoint is scanned it instantly reveals points, an optional game to deepen the experience, or a smart form to collect custom data. Data collected might be of value to your exhibitor, and another upsell opportunity for you.

  5. Global Leaderboard: Consider where and how you’ll display winners, if at all. Leaderboards should be customizable to position a sponsor (a monetization opportunity) or include branding to match your look/feel and message. Leaderboards are accessed via a web browser link. They can be displayed on the big screen at your event or iFramed into your virtual environment. Leaderboards refresh in near real-time to provide instant gratification. Some advanced leaderboards have the ability to trigger certain actions when leaders surpass point thresholds, so give some thought into how you want to handle that.

  6. Winner Strategy: Well, you’ve got options! With a customizable scavenger hunt platform you’re able to announce winners in multiple ways. For example, you could announce winners at the end of each day (or for the first X days), which would encourage attendees to complete the scavenger hunt quickly. You could also announce winners at the end of your event, or give the top X winners on the leaderboard a reward. Instead of having an equal amount of points for each stop, consider varying your point system. Harder to find items might be worth more value, whereas easier to find items might be worth less.

  7. Monetization Strategy: Your scavenger hunt could be a revenue line item driver for your event, resulting in increased profit. Exhibitors will find value in being a stop on the scavenger hunt. They might want to invest as well.

    Here are a few ways you can monetize the scavenger hunt:

  • Exhibitor fee for participation
  • Additional exhibitor fee for a gamification experience that retains the attendee at the booth for a longer period of time
  • Sponsorship opportunities within games that play behind each Waypoint
  • Sponsorship opportunities on the global leaderboard
  • Sponsorship opportunities as the “host” of the scavenger hunt
  • Sponsor-endorsed or provided prizes with their branding
  • Custom branded Waypoints with sponsor logos 

Why Use a Scavenger Hunt

If you’re contemplating the use of a scavenger hunt at your event, consider the benefits of having one. Here’s a summary of the 12 reasons why it’s great to host a scavenger hunt:

  1. Used in Hybrid Environments: Modern day scavenger hunts are built to work in a hybrid world, with both live events and virtual events. 

  2. Networking: Scavenger hunts can be a great ice breaker for exhibitors. It helps connect people with one another. Consider adding a Waypoint to a human! A key person or host at your event to foster more interaction.

  3. Passive Experience: When attendees arrive exhibitors aren’t necessarily interrupted, but they have an option to engage with the steady flow of attendees visiting each Waypoint. This non-intrusive way allows attendees to further engage with an exhibitor’s services where they see fit, and exhibitors to engage with attendees as time permits.
  4. Brand Promotion: Whether you’re promoting your event, sponsors, or exhibitors there are plenty of ways to do so across each Waypoint, stop in the scavenger hunt, leaderboards, games, and more.

  5. Taps into Innate Desire to Win: People love to win. People love to compete. It’s in our nature. They also love to get rewards and prizes. All of the innate concepts are presented with a well orchestrated scavenger hunt.

  6. Nothing to Download: With a touchless scavenger hunt there’s nothing to download or come in contact with. Attendees use their own devices to access Waypoints and clues/instructions. This reduces complexity which fosters adoption and ease of use at your event. Your goal is to maximize participants.

  7. Attendees Spend More Time: You’re setting up your event to provide value to exhibitors, attendees, and sponsors. With a scavenger hunt, participants spend more time on the show floor or in your virtual environment searching for artifacts. That means more time spent and invested with event constituents.

  8. Monetization Opportunity: This ones pretty simple, you can make more money!

  9. Deepen Education: Each Waypoint can have a tailored experience behind it. The experience could be entertaining, simple, or educational. Educational opportunities include trivia, a version of Jeopardy, a swiping game, and much more. Educational experiences help reinforce messaging and give exhibitors additional opportunities to increase brand awareness while transferring knowledge.

  10. Collect Data that Matters: After attendees scan a Waypoint QR code, they might be prompted to enter a brief amount of information into a form, such as name and email, to register their points. Alternatively, exhibitors could leverage smart forms to collect meaningful data that’s important to their business. That data could easily flow into their CRM or marketing automation system and be used for targeted marketing and sales.

  11. Normalize Traffic: Instead of developing clusters of people at your event (not a great idea on the heels of a pandemic), your scavenger hunt can be used to spread out foot traffic (or online traffic). Place Waypoints around the event like honeypots to attract attendees to less common areas and better normalize traffic.
  12. Increase Awareness: Having a unique experience at your event will give you something to market, thereby increasing awareness while delivering a better experience. Your attendees will have fun and love the competitive aspect of your event. 

How to Put your Scavenger Hunt Together

You can certainly try to piecemeal your scavenger hunt together; however, for an all-in-one scavenger hunt with great customer support, let Lead liaison do it for you. Our packaged scavenger hunt has everything you need including Waypoints, customizable QR codes, a vast library of digital games, leaderboards, and digital rewards all packaged up and ready to go. Our out of the box solutions are highly customizable to adapt the scavenger hunt to your event and overall goals. 

Our award winning customer service team will help you deliver an incredible touchless scavenger hunt at your next event. Contact us for more information.


Lead liaison is a multifunctional event platform that provides: Universal Lead Capture, User Customizable Gamification, Marketing Automation, CRM, Lead Management, Sales Enablement, Leader Boards, Point Rewards & e-Gift Cards, Waypoints for Sessions & Scavenger Hunts, Player Profiles, and more with over 3,000 integrations for all common CRM and Marketing Automation platforms.

To see how Lead liaison’s growing library of digital activations (games), universal lead capture, and reward-based solutions can help your company generate more leads at your trade shows, contact us today!

6 Ways to Generate More Leads at Trade Shows

6 Ways to Generate More Leads at Trade Shows

We’ve compiled 6 of the best ways to generate leads at trade shows based on our own experiences, our customers’ experiences, and feedback from the market. Here they are:

1: Equip Every Staff Member with Mobile Lead Capture

Exhibiting at a trade show, is when show organizers provide exhibitors with what’s commonly called “lead retrieval”. For the most part, the show appointed lead retrieval system will be very basic, lack customization, and not support integration with your sales and marketing system(s). Moreover, they usually charge per person. Costs can range anywhere from a few hundred dollars up to five hundred dollars per person. 

Restricting use per user limits your company’s ability to collect leads.

Instead, get a solution that allows you to put lead capture in every staff member’s hands. Industry leading solutions work online and offline (so you can collect leads anywhere on site or off site, or heck – in the basement) and capture leads in different ways. Popular mobile apps can scan business cards, badges, and manually collect leads through form fill. These solutions are commonly referred to as universal lead capture apps. Regardless of where you’re at, and who you are, you should be able to collect leads for your company and have them funneled into one centralized database and instantly sent into your CRM or marketing automation system. 

2: Stand Up a Kiosk Inside Your Booth

This self-service approach is a great way to not only advertise your services but complement mobile lead capture. There might be times where all your staff members are tied up in meaningful conversations with show attendees. A kiosk allows attendees to enter their information and/or scan their badge to fill out a kiosk form. The kiosk can be locked so attendees don’t get lost in the lead capture app or start messing with your tablet settings.

Another neat benefit of using a kiosk is advertising. Retailers commonly refer to this feature as an “attract loop”. It’s essentially a screen saver that can rotate through images and calls-to-action on your kiosk. When the attendee taps the screen, they’ll see the lead capture form to fill out, request literature or more information, and be on their way.

Instead of missing leads because nobody is there to help them, use a kiosk and maximize lead capture!

3: Host a Game

Instead of hauling large, expensive, physical activations to your event, use digital activations that you can run on a tablet. I know, you might be a bit perplexed by the word “activations”. It’s essentially a way to engage your audience. An example activation would be a Spin the Wheel game. Instead of bringing the physical wheel to the event, bring a tablet and customize your own wheel game. The concept of gamification will help draw in your audience. 

4: Hold a Competition

Innately, everyone loves to compete. It’s a quality we all inherited . The thirst for competition doesn’t curtail at trade shows. In fact, competition is usually heightened at live events as attendees typically travel with coworkers or friends. Who doesn’t like to compete with their friends or look awesome next to their fellow cohorts! 

Industry leading event gamification platforms also have prizes and leaderboards to help you build a competition. When your competition is solidified, market it with your pre-show efforts. This will help drive more leads to your booth. Also, gift card rewards and prizes provide a reason for your sales team to follow up – resulting in more touch points with your leads. Run your leaderboard live at your event by mounting a small TV in your booth. As attendees play your game, their scores will populate on the leaderboard. 

Want to take the competition to a new level? Have a team-based competition where teams are automatically formed around an attendee’s company. For example, every attendee that works at Microsoft would be on the “Microsoft” team. This will help your company capture more leads as participants will recruit their coworkers for you!

5: Create an Experience

Another way to generate more leads at trade shows is to hold an experience, such as a photo booth or treasure hunt. These interactive experiences help attendees have fun while collecting lead data. This puts your prospect in a better mood and primes them for a good conversation. The attendee also wins as they get a souvenir, can share their photos with friends and colleagues, and have a chance to win something – should you go that route. 

6: Touchless Lead Capture

Touchless lead capture technology was a neat innovation that came from the pandemic. With touchless, or contactless lead capture, companies can set up a custom branded QR code on display inside their booth. Attendees scan the QR code with their personal cell phone. Once scanned, a lead capture form opens up on the attendee’s device. They can fill in their information instead of touching anything, getting close to a staff member, or shaking hands.

Combine games and experiences with custom QR codes to deliver a unique touchless experience that drives lead capture!

Lead liaison is a multifunctional event platform that provides: Universal Lead Capture, User Customizable Gamification, Marketing Automation, CRM, Lead Management, Sales Enablement, Leader Boards, Point Rewards & e-Gift Cards, Waypoints for Sessions & Scavenger Hunts, Player Profiles, and more with over 3,000 integrations for all common CRM and Marketing Automation platforms.

To see how Lead liaison’s growing library of digital activations (games), universal lead capture, and reward-based solutions can help your company generate more leads at your trade shows, contact us today!

14 Ways Show Organizers Can Increase Attendee and Exhibitor Engagement at Live, Virtual, and Hybrid Events

14 Ways Show Organizers Can Increase Attendee and Exhibitor Engagement at Live, Virtual, and Hybrid Events

We’ve been working with show organizers as they navigate changes in the events industry. We understand the challenges they face putting together live, virtual, and hybrid events. Many show organizers have different needs; however, when you search for the common thread across all organizers, we found engagement to be the number one need. The other need is creating additional revenue streams (see our other blog post titled “15 Ways Show Organizers Can Create New Revenue Streams at Live, Virtual, and Hybrid Events”). 

If you’re a show organizer reading this article, you’re in the right place! We decided to consolidate the top 14 ways show organizers can increase engagement with attendees and exhibitors. Here’s the list:

1. Digital treasure hunt

In the “olden days” show organizers would hand out physical, paper cards that attendees would bring with them as they searched for key items throughout the event. When they found an item, a staff member would use a rubber stamp to stamp the card. When the attendee filled in the entire card, they’d return the card to the front desk to claim their prize. Modern technology has eliminated the need for paper. Now, attendees use their mobile phone to scan QR codes, reducing reliance on resources required to staff the station and the use of raw materials. Attendees can traverse the event floor or virtually hosted environment to find the treasure hunt items. When found, the attendee scans the QR code on their phone, receives points, then proceeds to search for the next item until all items are discovered.

2. Exhibitor tour 

This concept is similar to the digital treasure hunt; however, exhibitors are the treasure. When we attended ExhibitorLive, our main event, it was interesting to see their “Tech Tours”. As an exhibitor, we paid $1,500 to be part of the tech tour. Exhibitors would pay a premium to be a stop on the tour. A QR code posted in their booth could have a uniquely branded message or look on the QR code, indicating the stop number on the tour. For example, there might be a total of 10 stops on the tour, one for each exhibitor, and the signage with QR code represents “Stop #2” on the tour.

3. Experience getaway

Waypoints (stylized QR codes) represent a way to get attendees to do what you want them to. This might include a visit to a specific location, downloading a brochure, a conversation with a particular representative, attending a presentation…just about anything you can imagine. Consider having pavilions or zones at your event. To get your attendee to visit all the pavilions/zones, use Waypoints!

4. Speaker polls

With all your educational sessions, keynote speakers, or anything similar consider having a poll / survey for your attendees. Speakers, or an assistant to the speaker, can control what questions are asked and when they are displayed. The audience can launch the questions via a QR code and view / answer the questions on their personal device. Data is collected on the backend to give show organizers a better understanding of what the audience thinks of whatever it is that is being presented.

5. Live photo booth

Show organizers can present a photo booth at live events running in a few modes. The photo booth can be launched on an attendee’s personal device from a branded QR code, or displayed in the lobby on a physical device. A customizable Gallery can be displayed on a computer screen or on the wall using a TV or projector.

6. Virtual photo booth

Similar to the live experience, a photo booth used on a virtual platform can work in combination with a live event (hybrid events). The photo booth can be embedded in a virtual event platform, such as Bizzabo, Swoogo, etc. or accessed via a customized QR code (for mobile). Using the attendee’s web browser or mobile device, their photo can be posted to a Gallery, which they can share with friends and team members.

7. Touchless attendee gamification using QR codes

In an environment where safety is a concern, games can be launched via customized QR codes spread out throughout the live or virtual event. Instead of hauling hardware with you, attendees can play games on their mobile device.

8. Educational opportunities

Trivia and Quetrix (spin off of “Jeopardy”), among other games, present great educational opportunities for show organizers. Attendees engage with these activations by being challenged with questions that can also deliver specific messages about your event.

9. Participation awards

Encourage attendee participation on initial attendance or at individual sessions. The more sessions an attendee joins, the more “points” they get, resulting in higher participation levels and a chance to be atop the leaderboard.

10. Digital prize drawings

The various types of attendee engagement that we’ve alluded to above can be scored using points. Points can be rolled up into a master leaderboard. Winners can be selected at the end of the day or at the end of the event. Winners can be rewarded with digital gift cards. I like to think about this like an online shopping spree. For example, if the first place winner (the attendee who was the most engaged) won $500, then they can spend the $500 across more than 150 brands such as Nike, Dunkin’, Airbnb and many more.

11. Fundraiser for charity

Many events enjoy raising money for charity… and why not? It’s all for a good cause! Attendees like to be part of these giving opportunities, and it often serves as a breath of fresh air outside of the pandemonia of the event.

12. Casino-based networking event

Use a suite of casino games, such as roulette, spin to win, three cups, blackjack, roll doubles, and more to create a unique experience that like-minded attendees can participate in. Create a leaderboard dedicated only to this experience to connect attendees to others with similar interests.

13. Hold team competitions

Break audiences into groups or use companies to automatically create teams. Companies and groups can compete against each other for a chance to be placed atop the leaderboard.

14. Clue

Use Waypoints with tips to create a game based on clues. Who killed who? With where, and what? Waypoints support the clues as each attendee scans the Waypoint and receives a clue for where they should look next.

If you’re a show organizer looking for ideas to increase engagement at your event, let us know! We’re happy to ideate with you to increase engagement at your next event. Contact us and schedule a meeting today!

Lead liaison is a multifunctional event platform that provides: Universal Lead Capture, User Customizable Gamification, Marketing Automation, CRM, Lead Management, Sales Enablement, Leader Boards, Point Rewards & e-Gift Cards, Waypoints for Sessions & Scavenger Hunts, Player Profiles, and more with over 3,000 integrations for all common CRM and Marketing Automation platforms.

To see how Lead liaison’s growing library of digital activations (games), universal lead capture, and reward-based solutions can help your company generate more leads at your trade shows, contact us today!

The Importance Of Customer Experience For B2B Relationship 

The Importance Of Customer Experience For B2B Relationship 

Efficiency, service, quality, and reliability…

These are just a few of the terms we often hear when discussing the topic of customer satisfaction. Most businesses understand that retaining customers is a fine art that requires a well defined process. 

Oftentimes, we see that a basic framework for customer experience is built at the beginning of an organization’s founding and once built, time and resources are pulled away and reallocated to other areas of the business leaving the skeleton framework to run itself. However, successful businesses understand the value in continuing to measure and optimize and grow their approach towards enhancing the customer experience.

One of the best ways to optimize your customer experience and retain customers is by collecting data from customer satisfaction surveys, or by using the Net Promoter Score (NPS) process. The Net Promoter Score (NPS) is a simple but powerful tool to measure client satisfaction with one single question, an indication of the growth potential of your company or product.

Marketing research, focus groups, and client satisfaction surveys are oftentimes polarizing topics. However, it is our belief that the data you collect is always less scary than the data you ignore. We would argue that the benefits far outweigh the negatives when implementing a customer satisfaction (CSAT) survey.

First and foremost, simply giving your customers or clients an avenue to voice their feedback goes a long way. Sure, any major issues or problems can be communicated on a daily basis without a survey, but an effort like this allows customers and your company to take a step back and think about larger themes and strategies outside daily minutiae. A good analogy is playing football everyday on the field focusing on one play at a time, versus stepping back and viewing plays from the booth. You need to spend time doing both, and we all get so busy worrying about the little things that we forget about the big ones.

When organizing a customer satisfaction survey, here are some items to consider:

We will dive deeper into each point below: 

5 basic aspects:

  • Who should be interviewed?
  • What needs to be measured?
  • How should the survey be carried out?
  • How should customer satisfaction be measured?
  • How to use the results to increase satisfaction, loyalty and profitability.

Who Should Be Interviewed?

When it comes to the target audience for our survey, we must consider the big picture. Take, for example, a truck manufacturing company. Who should be interviewed? The driver, the transport manager, the general management of the company? Similarly, in other b2b markets there may well be influences on the buying decision from production, QA’s, research, engineering or development staff. Because each department evaluates suppliers differently, the customer satisfaction survey will need to expand and shift to cover the multiple views.

What Should Be Measured?

In researching the satisfaction level of our customers, we are searching to uncover the respondents’ view on a variety of categories that will help us identify how the company is currently performing and how we can improve in the future. This understanding is obtained at a high level (“how satisfied are you with Lead liaison overall?”) and at a very specific level (“how satisfied are you with the clarity of invoices from Lead liaison?”).

How Should The Interview Be Carried Out?

While customer surveys are important, there are other indicators to help measure your customer experience. Sales volumes from cross-selling are a great indicator, but they can fluctuate for many other reasons beyond customer satisfaction. In addition, the complaints you receive from customers speak volumes, but they may also reflect the views from a more narrow portion of your clientbase. Positive words relayed through an email or spoken out loud during a conference call are also worthwhile indicators, and should be noted. However, each of these haphazard pieces on their own are not enough to provide understanding on a higher level. 

We believe that you must tie it all together by using several different tools in a very intentional way. The toolkit for measuring customer satisfaction boils down to three options, each with their advantages and disadvantages:

  • Online Surveys 
  • Face-to-Face Interviews
  • Phone Conversations

How Should Satisfaction Be Measured?

Customers may express both their satisfaction & unhappiness in a variety of ways. The best thing to do is to be intentional about asking for their opinion. 

By using the basic concept of the NPS survey, your customer can accurately relay their happiness by rating you using a concept they are familiar with – Numerical Scoring. Once the respondent has been given the anchors of the scale, they can readily give a number to express their level of satisfaction. Typically, scales of 5, 7 or 10 are used where the lowest figure indicates extreme dissatisfaction and the highest shows extreme satisfaction.

Developing An Action Plan That Rectifies The Weaknesses And Builds On The Strengths

The purpose of customer satisfaction research is to improve customer loyalty, and yet so often surveys sit collecting dust. Worse than that, customers have generously given their time to assist in the customer satisfaction survey believing that some positive action will take place. Their expectations will have been raised. The process of collecting the data seems easier than taking action to improve satisfaction levels.

  1. Spot the gap
  2. Challenge and redefine the segmentation
  3. Challenge and redefine customer value propositions, customer journeys and understanding of customer needs
  4. Create an action plan
  5. Measure and review

In conclusion, implementing this type of survey is one of the best ways to continue to build on your customer experience framework. You must remember, however, that customer satisfaction indexes are a snapshot at a point in time. People’s views change continuously and the performance of companies in delivering customer satisfaction is also changing. Measuring satisfaction must be a continuous process. Whether you offer a reward, such as a coupon for a free e-gift card, or customers complete your survey without prompting, be prepared to dig far enough that you discover information that can require anything from a mere tweak in company policy to a complete change in your operating paradigm.

Lead liaison is a multifunctional event platform that provides: Universal Lead Capture, User Customizable Gamification, Marketing Automation, CRM, Lead Management, Sales Enablement, Leader Boards, Point Rewards & e-Gift Cards, Waypoints for Sessions & Scavenger Hunts, Player Profiles, and more with over 3,000 integrations for all common CRM and Marketing Automation platforms.

To see how Lead liaison’s growing library of digital activations (games), universal lead capture, and reward-based solutions can help your company generate more leads at your trade shows, contact us today!

Case Study: Event Activations with Universal Lead Capture

Case Study: Event Activations with Universal Lead Capture

In this case study, we discuss some common pitfalls in event preparation, participation and execution. We’ll also take a look at how Event Activations with Universal Lead Capture can add layers of protection to these types of investments, and increase ROI at any virtual, live or hybrid event such as a webinar or trade show.

It’s important to do some research on the event organizer before the event. Do you have a history with them? Have they delivered consistently? What do other participants have to say about their experience with this show organizer as show sponsors or exhibitors?

What if the organizer has a great sales team but delivers a poor marketing or event management experience?

We’ve all been in a conversation with a salesperson who promises the moon and stars to get us to sign on the dotted line… And many have signed-up based on expectations implied from a conversation with sales. Unfortunately, the sales team isn’t responsible for delivering goods and services… Marketing and event management are however, and there can be a great divide between the pitch and the delivery!

Document Your Expectations Prior to Paying

Documenting your expectations from verbal agreements at the beginning of the process can be difficult, especially if you’re in a hurry to meet submission, material, or payment deadlines. Remember, if you don’t get it in writing, then you can’t enforce expectations or seek reparations.

In this case study, conversational expectations were:

  • The webinar would have a maximum of 4 sponsors.
  • This would be a single-day webinar event.
  • The expected turnout for this event would be 400-600 live attendees.

We paid top dollar to participate, with those expectations. In fact, the organizer forced another year of paid participation in their online directory (which netted us zero leads during the previous 18 months) in order to be eligible to participate as a sponsor in this webinar, and we agreed to the terms so we could participate in this opportunity to demonstrate our solutions to our ICPs for 8 minutes.

In preparation, we:

  • Produced a 3 minute video demonstrating the benefits of our platform and solutions, plus interview Q&A to showcase the solutions that would benefit our ICPs the most.
  • Developed marketing strategies, multi-channel campaigns, follow-up campaigns & workflows.
  • Incentivized event participation with $350 in gift card rewards.
  • Established business development processes for post-event follow-up.
  • Held meetings with the event organizer, event host, and sales representatives, as well as multiple internal planning meetings.

Delivery, however, wasn’t quite as expected. What we actually received was:

  • An event overpacked with 10 sponsors
  • A two-day webinar series
  • A last place position on day one
  • 192 live attendees on day one

The webinar organizer was raking in money from 10 sponsors, so why stop at 4? Unfortunately, from a sponsorship perspective, too many conversations just diluted all our messages and undermined the value of participating.

As one of the first interested sponsors who prepaid and submitted materials by deadline, surprised us by asking, “which day” we wanted to participate in after we had already established, and paid for, a particular date. It was like they were hinting that they wanted to push us to day 2, which they never mentioned from the beginning… So we stuck to our guns and chose day 1, and they placed us last in line for day 1. 

At this point, we were committed to an event. We had seen no email promotions go out from the organizer, and decided to take success or failure into our own hands…

Ensuring success despite under-delivery

Prior to important events, good team members will be at high alert and hoping for the best. But what if the event organizer under-delivers on expectations?

Prepare for the worst, hope for the best.

  • Involve partners to help boost campaign reach and share costs.
  • Market the event as if you are the only voice promoting the event. Success is your responsibility, not the event organizer’s, even if they are disorganized or fail to meet your expectations.
  • Employ solutions that give you control and flexibility in case the worst case scenario becomes a reality.

Pre-event marketing from the webinar organizer was not strong. 

The organizer promoted the event in their newsletter a week before the event to 27,149 recipients.

They sent a dedicated email promotion out four days later to 41,772 recipients.

They sent the same dedicated promo to an additional batch of 14,113 recipients 2 days after the first.

As a single sponsor, Lead liaison sent email and social media promos to over 80,000 recipients and drove just over 1,500 page visits to the organizer’s webinar registration page. We partnered with two virtual event platform leaders, providing them with email, social media and graphical assets to further boost messaging and share costs as well as brand exposure.

How many people registered? 306

How many attended? 192 live attendees

Attendee demographics – what type of attendees? 

55% Corporate Marketer / Event Professionals (our ICP)

29% Industry Supplier (partnership opportunities)

16% Other

Distinguishing your experience from the competition:

Realizing we were up against 4 competitor sponsors late in the game didn’t really phase us, because we knew our solutions would speak for themselves, and we had a secret weapon none of the others had: live event activations with universal lead capture.

We were going to present our solutions, then let attendees participate in our experiences, saturate them with our brand and messaging, entice them with instant gift card rewards, and capture them with universal lead capture – before they could finish hyperventilating from all the fun they were having.

Lead liaison’s event activations increase engagement

On average, marketing and event professionals see a 35% increase in engagement in the form of booth visits, virtual experience visits, and campaign conversions.

How we distinguished Lead liaison from the competition:

  • Promoted opportunity to win up to $200 in gift card rewards at the end of the event to encourage people to stick around for our presentation
  • Invited live participation from all attendees by offering a game they could play.
  • Invited the host to play live while participants watched.
  • Offered instant e-gift card rewards to the leaderboard top 3 winners.

Yes, we were last in line to present that day, but the innate desire inside people to win kept the crowd around to discover what Lead liaison was all about.

Lead liaison’s event games and rewards drove the participants into an instantly immersive experience. As the last of 4 sponsors of an event with 192 live attendees, analytics reported 135 game plays. At the end of the experience, 82 unique leads submitted contact information to learn more about Lead liaison Games, Gift Card Rewards and Universal Lead Capture.

That’s nearly 43% of all attendees present and 61% of all who played our branded game experience.

Lead liaison’s Universal Lead Capture retrieved the leads and delivered them immediately into our CRM.

Before anyone on the webinar clicked the “Leave” button, our lead management solutions were busy scoring and assigning our new leads, adding them to customized, well thought out follow-up workflows. Prospects were getting personalized emails from our Business Development Director along with information that they requested to help them in the decision making process.

Unfortunately, because of a system glitch, the organizer’s lead capture solution failed to collect any leads for the other sponsors. In an effort to recover vital lead data for the other sponsors, the organizer was forced to send out another email communication asking event participants to respond to a survey to indicate which sponsors they were interested in receiving information from.

This process cost 2 additional days, and while 4 other sponsors were relying on the organizer to send them their lead data, we were deep in conversation with our new leads.

Lead liaison Universal Lead Capture gave us the data we wanted, when we wanted it, and the first mover advantage.

Days later, we received an additional 44 leads from the organizer’s follow-up survey (about half compared to our gamified lead capture experience) from the webinar inquiry, which we were able to compare with our own lead capture list and follow up with immediately.

Follow up with incentives and offers

In addition to personalized email and telephone outreach, follow up days ahead of the competition.

We earned the right to land participants’ inboxes by announcing the 1st, 2nd and 3rd place winners, offering free downloadable resources, and opportunities to get started with an exclusive discount on our solutions.

What sort of ROI would we have seen if we had trusted the show organizer with promotions & leads?

Ask the other sponsors…

Important Takeaways


Trust your event data with someone else.

Wait days for your precious lead data.

Miss an opportunity to follow up – FIRST!

Pay per-user fees for lead capture.

Lead liaison promises to save you from all this, plus:

The ability to OWN the first-mover advantage at every event.

Drive significantly more traffic to your booth, presentation, or digital experience.

Provide you an ALL-IN-ONE SOLUTION to run your events.

Empower your entire team with Universal Lead Capture that works anywhere – any time – all the time.


For information about Lead liaison for your next event or marketing campaign, or to get started with Lead liaison: CLICK HERE.

Lead liaison is a multifunctional event platform that provides: Universal Lead Capture, User Customizable Gamification, Marketing Automation, CRM, Lead Management, Sales Enablement, Leader Boards, Point Rewards & e-Gift Cards, Waypoints for Sessions & Scavenger Hunts, Player Profiles, and more with over 3,000 integrations for all common CRM and Marketing Automation platforms.

To see how Lead liaison’s growing library of digital activations (games), universal lead capture, and reward-based solutions can help your company generate more leads at your trade shows, contact us today!

15 Ways Show Organizers Can Create New Revenue Streams at Live, Virtual, and Hybrid Events

15 Ways Show Organizers Can Create New Revenue Streams at Live, Virtual, and Hybrid Events

Digital activations, leaderboards, and reward systems open up better revenue streams for show organizers. Below are a 15 revenue-generating opportunities for show organizers running live, virtual, and/or hybrid events. 


1. Sell sponsorship branding on games

Companies such as Lead liaison provide an interface to build your own game. Many areas in the game such as backgrounds, logos, game elements, etc. can be easily customized. Offer sponsorship opportunities on an entire game or dissect a single game into individual sponsorships. One of our favorite examples of this is Whack-A-Mole. Instead of the stock game, show organizers could build a Whack-A-Microsoft, assuming Microsoft was the sponsor, and change logos and elements popping out of the hole. 


2. Sell sponsorships at a photo booth or other digital experiences.

The photo booth presents a dual opportunity to create additional revenue between the photo booth and gallery. Inside the photo booth there are customization opportunities for “stickers”, which are elements that can be placed on top of your photo, as well as logos and custom frames. Let’s assume Microsoft was again the sponsor. Have a Microsoft shirt or hat as a sticker that attendees can add to their photo and share on social media or in the gallery. Inside the gallery, more revenue opportunities exist. Logos and backgrounds can be customized in the gallery. The gallery can be displayed live on a web page, posted to social media, or projected on a wall during your event.

3. Sell sponsorship on a digital gift card portal

Lead liaison provides a digital gift card catalog with over 250 gift card options. The portal that attendees visit to redeem their gift cards can be customized with a sponsor’s logo and colors.

 4. Sell sponsorship on leaderboards

Similar to games, leaderboards have their own builder. Every element of the leaderboard can be customized. Show organizers can generate revenue from a sponsor-backed leaderboard that displays their images, logo, and color.

 5. Sell sponsored digital experiences in lobbies 

Think about the main lobby or concierge area of your event as another opportunity to generate revenue from sponsors. Inside these areas you can run educational games, entertaining games, or deliver unique experiences such as a treasure hunt or photo booth. Use as much space real estate as you can to garner additional revenue.

 6. Sell sponsorships with branded Waypoints 

Waypoints are QR codes that can be customized with colors, style, and logos – making them a great opportunity to sell to one or more sponsors.

7. Sell sponsorships on the QR code used to launch poll answers

Host a poll inside educational sessions. Poll answers are launched from a QR code, once again presenting a revenue opportunity for show organizers. Attendees scan the branded QR code to start answering poll questions on their mobile device.

 8. Sponsor a prize

The sponsor can offer a prize to one or more winners. The prize could be one of the sponsor’s services or something more generic, like a vacation that’s offered from the sponsor. All digital activations provided by Lead liaison have a prize system built into them. Whether they’re prizes such as vacations, or digital gift cards, the options to generate incremental revenue are numerous.

 9. Rotating advertisements on digital activations 

All digital activations/games in the Lead liaison library include optional screensavers. Generate revenue from sponsors by offering them an opportunity to display their company’s products or services on the rotating ad. Ads can be displayed on kiosk-hosted games or games running on any mobile device.




10. Sell digital activations to exhibitors 

Show organizers can generate additional revenue from exhibitors by selling them activations. Providers such as Lead liaison work with show organizers on special rates. These services can be sold for additional revenue to exhibitors or included with premium booth space purchases. Exhibitors get more value than just standard lead retrieval, as games attract and engage attendees at the event.

11. Sell universal lead capture to exhibitors 

Universal Lead Capture, also known as ULC, is a premium lead retrieval option over standard lead retrieval services. ULC enables an exhibitor to capture custom questions, qualify leads, send data directly into their CRM or marketing automation system, and so much more. A ULC also works outside the booth space, allowing exhibitors to capture leads throughout the entire event, beyond exhibiting hours, inside and outside of the show venue.

12. Sell exhibitors access as a stop on a tour (tech, startup, etc.) 

Create tours for your event, such as a tech tour, startup tour, or tour of solutions in a specific category relevant to your event. Exhibitor booths can act as one stop on the tour. These stops can yield $1K+ from each exhibitor. Attendees get value from having the tour organized into stops that they particularly care about while participating exhibitors get the increased foot traffic they want from the event. 

13. Sell kiosk terminals with “attract loops” to pull in attendees 

A kiosk with rotating calls-to-action (kind of like a screensaver on your computer) is an upsell opportunity for show organizers. Kiosks present an alternative or additional opportunity over standard lead retrieval for exhibitors to better showcase their services. 

14. Sell branding opportunities on leaderboards 

Exhibitors can also grab paid spots on the leaderboard with background imagery, logos, and more. 

15. Sell enhanced product tours 

We had a client that sold large tires. They attended an event where multiple exhibitors were showcasing their own products (tractors, machinery, etc.) that had the manufacturer’s tires on them. The manufacturer spoke with the other exhibitors and created a product tour where attendees would walk around the event, inspecting tires, looking for QR codes. When an attendee found a QR code on a tire, they scanned it and were identified as a new lead. The tire manufacturer got increased exposure of their tires, while exhibitors generated additional booth traffic – resulting in a win-win. Show organizers can offer certain exhibitors these paid opportunities to participate in their own product tour. 

For more information on how to get started with our digital activations, leaderboards, and reward systems. Contact us here.

Lead liaison is a multifunctional event platform that provides: Universal Lead Capture, User Customizable Gamification, Marketing Automation, CRM, Lead Management, Sales Enablement, Leader Boards, Point Rewards & e-Gift Cards, Waypoints for Sessions & Scavenger Hunts, Player Profiles, and more with over 3,000 integrations for all common CRM and Marketing Automation platforms.

To see how Lead liaison’s growing library of digital activations (games), universal lead capture, and reward-based solutions can help your company generate more leads at your trade shows, contact us today!

Mastering the Art of Team Communication at Events

Mastering the Art of Team Communication at Events

Corporate event success relies on the use of platforms that are capable of acting as command centers with multiple solutions under the hood, and that prioritize best practices in EVENT TEAM COMMUNICATION.

Paramount to every successful event is how event teams handle COMMUNICATION.

1: A Multi-Channel Approach

At events, team members are often distributed across the show floor; sometimes because they are staffing different trade show booths, other times separated by different tasks. One team member may be networking on the show floor while the other is staffing a support desk or trade show booth.

So, how do you create a clean, organized and cohesive environment for team communications?

An event professional recently mentioned their team uses tools like Slack to communicate at their events. Slack is a great tool to keep teams together on various projects at the same time, but as a communication channel for events, Slack can really create more confusion than good. Considering the volume of channels and team members on Slack, it can be difficult to prioritize messages by importance.

Take this for example, if you’re on the show floor with a VIP and need to connect them with another team member they may already have a great relationship with, would you contact them by Slack? On Slack, they may be getting “@Sally” notifications for everything from what they want for lunch to questions about where a certain box of brochures can be found. To them, your message is just another “tap-tap-tap”.

You might take this message up a level to SMS or phone conversation to elevate the importance. Are you sure the phone number you have is correct? Why aren’t they answering, and why are you interrupting a VIP conversation with phone call or text activity?

There are a plethora of incredible communication channels available: Slack, Zoom, email, phone calls and text messages, WeChat, WhatsApp, Skype and FaceTime… Dropbox and Google Drive, where you can share important documents and more, if you can get to them quickly and efficiently… and therein lies the problem.

Which methods of communication take what priority?

How does your event team prioritize which communication channels to check first?

Communication at events isn’t something you want convoluted or vaguely defined…

And there are personal privacy issues.

Your event team may have the same goals and be employed by the same company… but that doesn’t mean they are comfortable sharing their mobile phone number with everyone on the team.

In some cases, employees have been found using team member phone numbers for prospecting more than just business. This unprofessional and unsolicited style of communication can make team members uncomfortable, further complicate communications, and undermine the undertaking of tasks at hand.

A team member reaching out by SMS to engage someone in personal conversation can easily distract them from an important conversation related to the event, which reflects on overall event success measured by things like brand exposure, relationship / partnership building, and deals won.

Finally, which team members are available to respond to urgent or important requests, and which ones are unavailable; out on a break, in a meeting, etcetera?

These aren’t questions we like to answer by trial and error, dialing multiple numbers, or sending multiple texts and emails.

Every event team needs one central hub where all team members can go for all of their communication needs.


  • Individual and Group Messaging

Corporate event and trade show communications shouldn’t be lumped in with general business conversations where details can get lost amidst multiple other conversations and channels.

When planning event communications, use a platform that provides important information like, where team members are at the show, if they are available or unavailable, and enables group and individual messaging with respect for individual privacy.

  • Documentation and File Sharing

Document and file sharing should be easy to access by all team members, and available to share instantly with prospects. Lead liaison’s universal lead capture app enables users to customize responsive forms and include documentation while scanning in the lead. Automated processes email the documents directly to the prospect using the lead-owner’s personalized messaging and email signature.

  • Team Member Availability Status

Give everyone quick visibility into who is available on the floor, and who’s not. A green circle around the team member’s picture indicates they’re ready and available. A red circle = unavailable.

  • Team Lead Capture – On and Off the Show Floor

Dump the scanning equipment rentals and equip the entire team with lead capture on their own devices. True universal lead capture means being able to scan badges and business cards anywhere, any time, on any connected device with immediate access to your precious lead data.

  • Phone Conversations, SMS Messaging and more – without having to share personal information.

Give your events team the upper hand with a communications hub that exists inside their lead capture app so capturing, grading, assigning, and discussing leads can all happen in one space. This also ensures your team members stay on topic and can keep their personal information private.

  • Performance Metrics for Booths & Stations

Share performance metrics with the whole team inside the lead capture app to encourage healthy competition and victory sharing. Lead liaison’s Stations feature makes it easy to assign booth staff and check leads coming in from each station on the fly.

One Central Hub So That:

  • Team leaders can easily provide and restrict access to group conversations.
  • Team members can get a global overview of needs, leads, lead quality, and important notifications in one place.
  • Phone numbers, email addresses and more are always up to date, and can be kept private.
  • Inappropriate conversations can be flagged, reviewed and deleted by leaders or moderators.

These solutions for event and team building success are all part of the Lead liaison platform, and they’re changing the way events are done for the better. Contact us today for more information!

Lead liaison is a multifunctional event platform that provides: Universal Lead Capture, User Customizable Gamification, Marketing Automation, CRM, Lead Management, Sales Enablement, Leader Boards, Point Rewards & e-Gift Cards, Waypoints for Sessions & Scavenger Hunts, Player Profiles, and more with over 3,000 integrations for all common CRM and Marketing Automation platforms.

To see how Lead liaison’s growing library of digital activations (games), universal lead capture, and reward-based solutions can help your company generate more leads at your trade shows, contact us today!

Dear Show Organizers… Here’s What Exhibitors Need

Dear Show Organizers… Here’s What Exhibitors Want Need

We speak with exhibitors daily and learn about their challenges and why some hesitate to invest in events. With virtual events having low satisfaction ratings and live event attendance being uncertain… exhibitors are carefully evaluating each event to decide:

  1. Which events they will or will not participate in (Top performers only, new markets, etc)
  2. In what way do they want to participate (Exhibit, Speaker, Attendee, other)
  3. How much they want to invest (Booth, staff, tech, marketing, sponsorships, private meetings, etc)
  4. With events now being virtual, live and hybrid, what should they change, improve, automate, streamline and make more efficient to set up their team to handle any type of event and get highest ROI

Exhibitors want SERVICE

Each exhibitor from every industry has their own story/experience to share. Some stories are amazing, about organizers who really understand the exhibitor and set them up for success. Other stories are about their frustrations of not being treated as the customer or getting the ROI they expected. Many will be making their decisions based on their relationships with each event organizer and how much they care to hear about their challenges and offer solutions that set them up for success.

Solution: Deliver concierge style service 

Exhibitors want EXPOSURE

Every exhibitor we speak to is asking organizers to make connecting to their target audience easier. They want their brand to be seen, their prospects to find them, and their new products or services to be showcased. Event organizers who build some basic brand exposure opportunities into their event will provide added value to exhibitors on the fence.

Solution: Offer unique engagement experiences that drive attendees to take action

Exhibitors want to STREAMLINE

With every event offering a different lead capture solution, how much time and energy does the exhibit manager spend on training their team for every single event to ensure no lead is missed and everything flows nicely into their sales process? How many leads are not captured because they have one scanner to share among their team? How many leads don’t receive follow up until days after the event or not at all? How does a company close deals if the next step of the sales & marketing process is not integrated into their lead capture workflow? The challenge is real!

Solution: Do not restrict their ability to capture leads. Now more than ever, exhibitors are seeking a Universal Lead Capture (ULC) provider so their sales team can use the same lead capture system with automated follow up and sales analytics everywhere they go. Event organizers who offer an option for exhibitors to plug into their Registration API will see exhibitor ROI soar and attrition decrease. Organizers who use unfriendly platforms that restrict API access for scanning badges will find push back from exhibitors who will find those events less valuable or friendly to their company.

Exhibitors want ENGAGEMENT

Ask any exhibitor…if you put them in front of a prospect…they will take care of the rest. That is why gamification has become so popular. Exhibitors who use an exciting activation or game in their booth are seeing up to 3x to 5x more leads captured than booths who do not. Plus, it is a known fact that attendees who engage in a memorable experience are 22% to 35% more likely to remember the brand and engage in a next step. Ask any marketing person, this is a dream for any brand and a goldmine for salespeople seeking to build new relationships.

 Exhibitors who know this are asking organizers for ways to promote their games and incorporate them into the event experience. Show organizers need to be prepared.  Exhibitors are on the hunt for engagement solutions and want to incorporate them into the event.

Solution: Organizers have an opportunity to make their event more exciting and engaging!  We suggest offering gamified lead capture as a premium option, or inviting exhibitors to “bring their own game” and plug it into your treasure hunt or other event engagement experience!


Exhibitors want ROI

If you were to speak to the CEO of any exhibiting company, they would tell you that ROI is their primary reason for exhibiting. Exhibiting at any event must contribute to the growth of their organization and move the needle forward. Exhibitors measure ROI in different ways depending on their goals. If brand exposure is the goal, they might track email and banner ad views, click thru’s, open rates, game plays, etc. to measure ROI. If lead capture is the goal they would track leads captured, quantity vs quality of leads, and sales generated to measure ROI. The more organizers understand the goals of the exhibitors, the better chance they have at meeting their expectations.

Solution: If show organizers want to improve their attrition year over year, they need to help exhibitors see the value and results your event delivers. Example: Instead of a paper scavenger hunt that cannot be truly measured, use a digital solution (Such as Waypoints or Hybrid Gamification) that can provide detailed analytics to both the show organizer and the exhibitor with a list of leads that supplement the lead capture their sales team is using in the booth.


In a nutshell, as we return to live events we cannot go back to the way things were. Events are forever changed, technology just took a huge leap forward, and hybrid is here to stay. The best thing organizers can do is to listen to exhibitors as they explain their challenges, enable them to be successful, and be open minded to doing things differently.


 A Message for Exhibitors!

Please keep in mind that event organizers need your help too. Their biggest challenges right now are re-negotiating contracts, managing logistics, and trying to organize speaker agendas and finalize floorplans when exhibitors and speakers are waiting until the last minute to confirm. Organizers have a lot on their plate trying to fill the exhibit hall, promote the event, make people feel safe, and bridge the gap between live and virtual. Now more than ever they are stressed to bring their event back to life on tight deadlines while trying to give you the service you need to ensure you return next year. Please work with them, confirm as early as you can, be patient if they can’t get back to you right away, offer suggestions and partner with them to put on a great show. The challenge of getting our industry up and running again is real and the best thing we can do is to help each other succeed.

Lead liaison is a multifunctional event platform that provides: Universal Lead Capture, User Customizable Gamification, Marketing Automation, CRM, Lead Management, Sales Enablement, Leader Boards, Point Rewards & e-Gift Cards, Waypoints for Sessions & Scavenger Hunts, Player Profiles, and more with over 3,000 integrations for all common CRM and Marketing Automation platforms.

To see how Lead liaison’s growing library of digital activations (games), universal lead capture, and reward-based solutions can help your company generate more leads at your trade shows, contact us today!