Lead Scoring
Lead Liaison keeps the score for you. Lead Liaison’s technology will “score” a lead to help sales and marketers understand just how qualified a prospect is.
- Scores are increased and decreased based on your company’s scoring rules
- Send alerts to sales, marketers or a team if a prospect becomes “hot” and reaches a pre-defined score
- Score an entire database of leads/contacts or score prospect as they surf your website
Lead Scoring Best Practices
First understand from sales what makes a lead qualified. Then work with your team to define a rule set that computes how leads are scored.
Benefits of Lead Scoring
Scoring leads helps prioritize
sales prospecting efforts. Sales can quickly determine which leads are hot, warm, or cold, and call on the hot leads to spend their valuable, and expensive, time wisely. Unlike other systems, Lead Liaison’s
revenue generation software operates in real-time with Salesforce.com saving precious time between when a lead is first scored and when the sales person responds. Automatically qualifying leads is a way to have
marketing automation and, more importantly,
sales force automation. It’s like turning your website into a sales person.
