‘s lead nurturing
allows b2b marketers to easily build repeatable nurturing models for their entire lead database. Every company
has their own definition of a sales funnel, or revenue cycle, and nurturing technology helps seals holes in the funnel ensuring no lead is left behind.
- Build nurturing campaigns using drag and drop technology that is easy to use
- Automate nurturing rules based on prospects demographics or activities
- Create rich email messages personalized to your prospect and their interest and use this content for nurturing
Lead Nurturing Best Practices
Marketing should establish nurturing “campaigns” ahead of time with help from sales to mature leads at different stages. Automatically or selectively add leads to nurturing campaigns and foster interest over 3, 6, 9, 12 or any period appropriate to your business.
Benefits of Lead Nurturing
Nurturing leads automatically increases operational efficiency, reduces costs, and more importantly – improves interaction with your prospects. Nurturing leads will steadily build your prospect’s interests in your solutions over time and help sales people shorten the revenue cycle.