Qualifying leads is an important aspect of any business. By using technology to automatically qualify leads, businesses automate workflows and improve efficiency in sales prospecting
. Sales can stay focused on closing business while targeting the hottest, most qualified leads. Lead Liaison
provides three methods of lead qualification to help businesses measure prospects interest level.
- Buy signals to automatically detect common behavior indicative of prospective buyers
- Total activities to measure how active and interactive a lead is
- Lead scoring to increment and decrement a score based on online behavior