Press releases for Lead Liaison

Lead Liaison Press Release

Lead Liaison Launches Program to Help Startups

Dallas, TX – Lead Liaison, a software provider that helps companies build scalable sales and marketing processes, announced today the launch of their Lead Liaison for Startups Program. The new program provides premium sales and marketing solutions at a deep discount for qualifying startups. It also offers VCs, incubators, and university startup programs an opportunity to provide more value to their portfolio of companies.

“We have a special place in our hearts for startups,” says Alan Page, VP of Customer Success at Lead Liaison. “Not that long ago we were in the same position, and we remember how challenging it could be at times. As a startup, you tend to take an ostrich-like approach to business. Most companies have their head in their sand, obsessing over technicalities and product development. Sales and marketing tends to be the last thing on their mind. Sales and marketing is also not a natural skill for most technical founders. Our platform alleviates pressure on startups and gives them a foundation, as well as a head start, to focus on sales and marketing. Over the years, we have successfully built first-class solutions that accelerate sales and marketing initiatives and we’ve grown our business rapidly by using our own software. Now’s the time for us to ‘give back’ to those in a similar position.”

Startups often struggle with taking their businesses to the next level of growth. Lead Liaison designed their Startups Program for companies that need a helping hand as it relates to customer growth and retention. The program includes an array of sales and marketing solutions coupled with free education and world-class support.

What’s more, Lead Liaison’s discounts are far deeper than comparable programs. An investment in Lead Liaison’s Startup Program is 86% less than big-name competitors such as HubSpot. Discounts are valid through 2nd and 3rd year as well, which is 50% longer than competing plans like HubSpot.

Solutions in this program include a marketing automation platform, a CRM, website visitor tracking, event lead management, sales enablement, and more. Lead Liaison’s goal is to become a startup’s system of record for all marketing and sales initiatives.

“There is a uniquely low discount on all of their software, which we found extremely appealing…” says Ryan Cochrane, Head of Commercial Operations at Good-Loop, a startup delivering impactful, purpose-driven digital advertising.

Good-Loop achieves this through offering viewers a free charity donation in exchange for watching an advertisement. This moment of shared good between the brand and the viewer combines with the ad to create a powerful halo effect, leading to improved brand perception, recall and engagement.

“We aren’t limited to specific solutions offered by Lead Liaison under their Startup Program, it covers their entire suite of sales and marketing software. We have looked, and we haven’t found a program like this from any other provider. It’s affordable for startups of all sizes, as it’s a small investment with a monumental return. We’re using their software to identify people and businesses that are visiting Good-Loop’s website and for striking up more conversations with non-profits and brands looking to advertise in specific channels.”

Lead Liaison developed their software from client feedback and from the needs of their own startup challenges. The company was founded in 2014 and has continued to be privately funded throughout the lifetime of its existence. Rather than acquiring software and bolting it into their solutions, Lead Liaison has built everything from the ground up – giving startups one ideal platform to build and scale their sales and marketing operations.

You can learn more about Lead Liaison for Startups by clicking here. To become a Startup Partner (VCs, Incubators, Accelerators, or University Programs), click here. And to refer a partner, click here.

About Lead Liaison
Lead Liaison provides cloud-based sales and marketing automation solutions that helps businesses accelerate revenue by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales providing sophisticated visitor tracking and additional website engagement tools to boost sales effectiveness. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison is headquartered in Dallas, Texas. For more information, visit http://www.leadliaison.com or call 1-800-89-LEADS (895-3237).

Lead Liaison Press Release

The Evolution of the 21st Century Sales Rep, Webinar Hosted By Lead Liaison and the Sales Enablement Society

Dallas, Texas – Sales and marketing solutions provider, Lead Liaison, joins forces with the Sales Enablement Society, to discuss the the modern-day sales rep. The webinar will be hosted on Thursday, July 19th at 2:00pm EDT. Attendees can register for the event here.

Bob Britton is the President of the Sales Enablement Society, Dallas Chapter. With nearly 25 years of experience in sales and training, he’s honed in on his mission to improve performance of sales teams and innovatively focus on what moves the needle in sales.

Ryan Schefke, Customer Success Manager at Lead Liaison, will present alongside Britton. Schefke has over 20 years of sales experience and worked with the Lead Liaison team to develop their own Sales Enablement solution. The two hosts will be joined by special guest, Krista Kajewski, Director of Growth for Educated Change, a company dedicated to helping businesses balance technology, content, and social media overload.

“Educated Change is one of the companies leveraging AI in today’s increasingly complex selling environment,” says Britton. “They understand that technology is not the goal; technology is an enabler of human-to-human communications which are at the core of every sale.”

The team will discuss the characteristics and patterns of the modern day sales rep. Sales insight is in abundance, but it’s also important to measure the inefficiencies. Britton and Schefke will review the technology and tools that are helping to shape the future of sales, such as artificial intelligence (AI) and other sales enablement solutions, along with how to utilize those solutions without becoming a robot.

“There has to be a proper mixture of the human element and automation,” says Britton. “Automation should not be a solution, but rather the means to get to the solution.”

The panelists’ discussion will highlight the relationship between sales and marketing, and how that will affect tomorrow’s sales rep. They will also provide actionable steps that sales reps can take to keep up with the times.

“Bob and I have had many meaningful conversations about what businesses need to be doing to enable their reps to be successful,” Schefke says.” We’ve come to some really interesting observations. This webinar is intended to be a continuation of that discussion.”

To register for this webinar, and to submit your own questions for the panel to answer, click here. The webinar will be held on Thursday, July 19th at 2:00pm EDT.

About Lead Liaison
Lead Liaison provides cloud-based sales and marketing automation solutions that helps businesses accelerate revenue by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales providing sophisticated visitor tracking and additional website engagement tools to boost sales effectiveness. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison is headquartered in Dallas, Texas. For more information, visit http://www.leadliaison.com or call 1-800-89-LEADS (895-3237).

About Sales Enablement Society

The Sales Enablement Society is a volunteer organization founded in January 2016 by a diverse group of like-minded sales and marketing professionals based in the Washington, D.C. area. The Society’s goal is to better define sales enablement functions and roles within organizations, and to solve the vast disparities which exist in the profession today. The SES’s overall mission identifies best practices for successful outcomes, clarifies the operations for the sales enablement function, and develops criteria for sales enablement roles within successful organizations. To learn more, register and contact your local chapter visit https://www.sesociety.org/home.

Lead Liaison Expands to UK

Lead LiaisonDallas, Texas – Sales and marketing solutions provider, Lead Liaison expands into the UK to meet escalating demand.

“Twenty-seven percent of 2017’s revenue came from clients in Europe, Middle East, and Asia (EMEA),” says Ryan Schefke, Customer Success Manager at Lead Liaison. “The amount of business we were generating in the region increased by around 65% year-over-year for the past several years. It was logical that we needed to open an office there, and staff it with great leadership to continue to grow our international presence.”

To support the expansion, the company appointed Richard Nightingale as Director of EMEA Sales. With over 15 years of experience in sales and marketing, Nightingale was the perfect fit to head up the expansion. “I’m extremely excited to be leading the efforts in Europe, especially at such an interesting time for this industry,” says Nightingale. “Our company is growing at an unparalleled rate and EMEA is a big part of that growth.”

The new UK location is part of the overall global growth strategy for Lead Liaison. The new location validates their ongoing commitment to foster relationships abroad. The EU expansion also ensures Lead Liaison has a local presence for clients and partners.

Nightingale is a key hire for Lead Liaison considering their footprint in the region and their local expertise in privacy management. Their Consent Manager provides many capabilities to help companies execute and manage data privacy, such as those set forth by GDPR. Companies can collect consent, update visitor/contact privacy settings in real-time, manage data subject requests, and much more. These privacy measures help satisfy many GDPR requirements for companies doing business with residents or citizens in the European Union.

To learn more about Lead Liaison’s support for GDPR, or to speak with a representative, contact them here.

About Lead Liaison
Lead Liaison provides cloud-based sales and marketing automation solutions that helps businesses accelerate revenue by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales providing sophisticated visitor tracking and additional website engagement tools to boost sales effectiveness. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison is headquartered in Dallas, Texas. For more information, visit http://www.leadliaison.com or call 1-800-89-LEADS (895-3237).

Lead Liaison Press Release

MarTech Up-and-Comer Lead Liaison Now Offers Standalone Solution for Sales Enablement

Dallas, TX – Sales and marketing solutions provider, Lead Liaison, announces they now offer their most recent add-on solution for sales enablement as a standalone license.

Lead Liaison’s sales enablement solution was launched in December 2017 as an add-on to their marketing automation suite. While its popularity has grown exponentially over the last 6 months, the solution was never offered independently until now.

“We saw the need to offer a software solution dedicated to salespeople,” says Chris Kipgen, Technical Communications Manager. “It’s our mission to be able to offer value across all aspects of sales and marketing. Sales Enablement is a core strategy that complements our existing offerings but also benefits companies as a standalone solution.”

Companies continue to seek to improve their sales teams’ productivity. In 2017, there was an increase of 81% in organizations that reported sales enablement functions, programs, and titles over 2016 (registration required). And it’s not just about sales teams – sales managers seek empowerment as well. Lead Liaison’s sales enablement solution offers the tools needed to build repeatable processes and gauge performance of team members, thus enabling sales managers as well as their teams.

Lead Liaison knew they had a winner on their hands after surveying the competitive landscape. Companies offering similar standalone solutions lack the additional pieces required for a complete solution. They don’t offer an ideal integration with a CRM or marketing automation system. All the cornerstone pieces of a sales and marketing stack are still very disparate solutions. Now, Lead Liaison is able to offer companies a standalone solution for sales teams with the option to upgrade their marketing stack with one partner.

Lead Liaison’s Sales Enablement solution is powered by Rhythms™, which can be succinctly described as sales automation. Reps can build out prospecting plans that help book more meetings and create more conversations.

Additional features of Lead Liaison’s Sales Enablement solution include task management, email automation and two-way email sync. Two-way email sync allows reps to see all of their emails sent from any device in the timeline of a contact’s record. It supports all major email providers including Exchange, Gmail, Office 365, and more. Lead Liaison hosts the industry’s only unique combination of online and offline sales capabilities, like postcards and handwritten letters, which can be included in prospecting plans alongside scheduled tasks, SMS communication, and more.

To learn more about Lead Liaison’s Sales Enablement solution, visit this webpage.

About Lead Liaison
Lead Liaison provides cloud-based sales and marketing automation solutions that helps businesses accelerate revenue by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales providing sophisticated visitor tracking and additional website engagement tools to boost sales effectiveness. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison is headquartered in Allen, Texas, near Dallas. For more information, visit http://www.leadliaison.com or call 1-800-89-LEADS (895-3237).

Lead Liaison Announces Commitment to GDPR

Dallas, Texas – Lead Liaison, a leading marketing and sales automation solutions provider, announces their commitment to compliance with the General Data Protection Regulation (GDPR), which goes into effect on May 25, 2018.

The GDPR is an updated European regulation which replaces the 1995 EU Data Protection Directive (DPD). It enhances the protection of personal data of citizens in the European Union (EU) and increases the obligations on organizations who collect or process personal data. It applies to businesses inside of the EU, as well as businesses worldwide that deal with any residents of the EU.

As the May 2018 deadline approaches, Lead Liaison’s focus has been on proactive GDPR compliance efforts. They have enhanced their Privacy Policy and added more information on GDPR and how it applies to businesses across the world. Lead Liaison is also Privacy Shield certified under the EU-U.S. and Swiss-U.S. Privacy Shield Frameworks. Read more about that here. They offer a Data Architecture, Privacy, and Security Policy, found on their Security and Scalability page which outlines compliance processes (i.e. encrypting data, etc.) to customers, and they have put mechanisms into place, like a “delete data” function, to satisfy data subject requests.

“We recognize that data can travel well beyond the borders of the EU,” says Jen Worsham, Director of Marketing. “We are committed to EU clients and making their data as secure as possible. We feel confident that data subjects will feel protected throughout their engagement with us, however we have put the resources and protocols in place to process and respond to disputes, if needed.”

Lead Liaison is also committed to helping customers address GDPR requirements for their own client base. They are proactively updating their software capabilities to include thirteen distinct features that help clients comply with regulations. Highlights include Privacy Settings, a Consent Log, a Consent Manager, and a Data Subject Request facility. Consolidated Privacy Settings will be included on every database record, which will help satisfy GDPR requirements by keeping information such as Do Not Email, Do Not Call, etc. A Consent Log will track all consent requests (to include Erasure, Rectification, Access, Portability, etc.) via Lead Liaison’s new Data Subject Request facility.

Gaining consent is a crucial aspect of GDPR. Having a proper consent management process, or even having one at all, could be enough to keep the target off a company’s back. Their new Consent Manager will help businesses initiate Consent Requests (such as for the purpose of analytics, marketing, or personalization) by region, with pre-configured GDPR regions readily available for use. Consent can be reviewed and changed by Data Subjects at any time after providing initial consent.

Lead Liaison is also introducing some web form enhancements. Since Lead Liaison’s technology can automatically recognize a website visitor coming from a country in the EU, businesses can selectively and automatically display opt-in features inline with their web form. In addition to that, Lead Liaison is working on a feature for Opt-In Tracking. For example, if a website visitor is identified as being from an EU country, Lead Liaison clients will be able to trigger a prompt to confirm consent to collect personal information for analytics purposes. These new features give Lead Liaison’s clients, known as the “Controllers” in GDPR speak, the opportunity to adjust their compliance level as they see fit.

A complete outline of what Lead Liaison is doing about GDPR can be found here. To learn more about Lead Liaison solutions, visit https://www.leadliaison.com/platform-overview/.

About Lead Liaison
Lead Liaison provides cloud-based sales and marketing automation solutions that helps businesses accelerate revenue by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales providing sophisticated visitor tracking and additional website engagement tools to boost sales effectiveness. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison is headquartered in Allen, Texas, near Dallas. For more information, visit http://www.leadliaison.com or call 1-800-89-LEADS (895-3237).

Lead Liaison Makes Huge Leap in Sales Enablement with Rhythms™

Dallas, Texas – Sales and marketing software provider, Lead Liaison, expands their Sales Enablement solution this week with the addition of Rhythms™. This announcement comes at the heels of their Sales Enablement release late last year, which provides businesses with a platform to streamline top-of-the-funnel outreach.

“Sales Enablement has been huge for our clients,” says Jen Worsham, Director of Client Relations. “It was the missing piece of the puzzle. Our clients loved our other solutions, but craved the same sort of support for sales. So, we introduced Sales Enablement and now Rhythms™. With those two powerhouse solutions combined, sales teams have full control and visibility over their engagement with Prospects.”

Sales Enablement works by linking a business email account with Lead Liaison’s platform. At that point, all 1:1 communication with a Prospect is tracked alongside marketing communication and engagement activity. Businesses now have more insight into how Prospects are interacting with their business. With the addition of Rhythms™, sales teams can organize and execute their prospecting plans much more efficiently.

Rhythms™ allow for automated prioritization of tasks using Lead Liaison’s Task Manager. Users can place Rhythms™ into folders to keep organized, and build a plan for each Rhythm™ which acts as a playbook for all outreach.

Other features include multi-variant testing, out-of-office detection, automated bounce handling, remove on reply, manual or automatic email options, and comprehensive personalization with templates to further humanize communication. Direct mail and handwritten letters are also part of Rhythms, making this the first sales automation solution to include offline marketing – ideal for sales representatives doing Account Based Marketing (ABM). Users can easily see activity and engagement across all steps of a Rhythm™, and can set goals to measure performance and hit personal milestones. When using Rhythms™, sales representatives will find they book more meetings, close more deals, and increase efficiency with prioritized activities.

Rhythms™ are fully-integrated with other Lead Liaison services, such as marketing automation, event lead management, a CRM, and more.

About Lead Liaison
Lead Liaison provides cloud-based sales and marketing automation solutions that helps businesses accelerate revenue by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales providing sophisticated visitor tracking and additional website engagement tools to boost sales effectiveness. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison is headquartered in Allen, Texas, near Dallas. For more information, visit http://www.leadliaison.com or call 1-800-89-LEADS (895-3237).

Lead Liaison Debuts Standalone Event Lead Capture and Management Solution

Dallas, TX – This week, Lead Liaison announces a new event lead management solution powered by their event lead capture app, GoCapture!™. Previously, GoCapture!™ was only available as an add-on to the company’s robust marketing automation platform, Lead Management Automation (LMA)™. Now, the solution stands on its own, providing businesses with everything needed to manage leads before, during, and after any trade show or other marketing event. It also seamlessly integrates with their free CRM, called OneFocus™, and marketing automation platform, or any third-party CRM or automation supplier.

TOMRA Sorting Solutions was one of the first to make use of this standalone solution. “After reviewing multiple lead capture companies, TOMRA began working with Lead Liaison and tested GoCapture!™ at a number of U.S. and European trade shows,” says Kathleen Chance, Sales and Marketing Support Manager for TOMRA. “Lead Liaison has been amazing to work with. During these tests, Lead Liaison was available to assist and we were able to make a number of adjustments on the fly based on live feedback from our sales team on the trade show floor.”

GoCapture!™ allows users to customize forms, quickly capture pre-qualified leads onsite, and then immediately segment, tag, follow up, and nurture those leads without missing a beat. What makes Lead Liaison’s solution particularly unique, is that they do not restrict usage across all users, mobile devices, back office users and events. No other lead capture app in the market does this.

The sales and marketing solution provider wanted to offer this as a standalone solution because the company had the chance to offer a very unique business model. Today, there is nothing in the market that has the flexible license structure and unlimited usage options that Lead Liaison offers. Even companies that offer similar solutions have very restrictive business models when it comes to number of users, devices, and events.

“It was a natural extension to what we do. We saw a gap in the market and a overall need. No event lead capture solution has a native integration with marketing automation and CRM. Before our solution, companies would hack together forms and solutions from their marketing automation provider. Nothing was purpose-built for marketing events.” says Ryan Schefke, Customer Success Manager. “We wanted to be the first to market with this unique solution. Having a single platform to manage your event creates efficiency gains as one system manages all aspects of your workflow from point-of-capture to customer – with no limits.”

Information can be collected by scanning a badge, scanning a business card for transcription, auto-populating from a list, or having the lead fill out a form at a kiosk. The app works on iOS and Android smartphones and tablets.

Lead Liaison’s event lead management solution also hosts a powerful “back office,” through which the leads can be imported, synced, segmented, tagged with appropriate event information, enriched with social data, and placed into a nurture campaign.

To learn more about event lead management as a business strategy, visit https://www.leadliaison.com/event-lead-management-strategy/.

About Lead Liaison
Lead Liaison provides cloud-based sales and marketing automation solutions that helps businesses accelerate revenue by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales providing sophisticated visitor tracking and additional website engagement tools to boost sales effectiveness. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison is headquartered in Allen, Texas, near Dallas. For more information, visit http://www.leadliaison.com or call 1-800-89-LEADS (895-3237).

Lead Liaison Announces Another Consecutive Year of Growth & Expansion

Allen, TX – Lead Liaison is a privately-funded marketing and sales software provider based in Dallas, Texas. Today, they celebrate yet another record-breaking year as they publish 2017 data. The company continues to grow at a rapid pace, proving that you don’t have to be a publicly traded company to beat out the competition in the mar-tech industry. They marry quality products with incredible customer service, making it a hard company to ignore.

In data released this week, Lead Liaison announced an average growth year-over-year of 73.02% for the past four years. They’ve remained profitable while still maintaining significant growth and demand – doubling the size of their sales force in the last 2 months alone.

In 2017, they increased their customer base by 54%, adding clients in growing marketings such as high tech, education, and professional services. A significant focus has been on the nonprofit industry, with new clients ranging from small, educational nonprofits to the largest charity in the nation. They have also strengthened partnerships with large agencies in North America and EMEA. Due to such expansion, Lead Liaison also announced this week that they have opened an office in Europe.

This growth and expansion comes as a result of a few major software accomplishments in 2017. In December, they launched a sales enablement add-on to function alongside other core components. This functionality provides sales teams with the ability to automate many administrative tasks that are common in account based marketing and prospecting.

They have also gone to market with an event lead capture app, GoCapture!™. The app is designed to quickly collect leads onsite at marketing events such as trade shows. A few Lead Liaison clients have already used the app for recent events, such as the International Production & Processing Expo held in Atlanta, GA last month and Fruit Logistica held in Berlin, Germany this month.

Lead Liaison also launched a free CRM in May of 2017 which made a huge splash with companies looking to cut their outdated CRMs and opt for organizing everything “under one roof” with modern technology. Lead Liaison also announced several partnerships with companies like Microsoft Dynamics, training management company Administrate, and call intelligence experts, ResponseTap. With such rapid and robust development, there’s no doubt that Lead Liaison is poised to continue their momentum as an industry leading force in 2018.

About Lead Liaison
Lead Liaison provides cloud-based sales and marketing automation solutions that helps businesses accelerate revenue by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales providing sophisticated visitor tracking and additional website engagement tools to boost sales effectiveness. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison is headquartered in Allen, Texas, near Dallas. For more information, visit http://www.leadliaison.com or call 1-800-89-LEADS (895-3237).

Pay-Per-Click and Marketing Automation Event with Lead Liaison and Mad Fish Digital

Allen, TX – The numbers are in for the Pay-Per-Click + Marketing Automation webinar, hosted last week by Lead Liaison and Mad Fish Digital. Lead Liaison saw an increase in registration and attendance of more than 300 percent against prior events. This increase in interest is likely due to the quality of both hosts’ history of webinars, as well as the topic discussed.

Pay-per-click (PPC) advertising and its relationship with marketing automation are both topics that the majority of businesses are eager to learn more about. Oftentimes the two topics are thought of as separate solutions, but are more effective when used together. Hosts Ben Herman from Mad Fish Digital, and Chris Kipgen from Lead Liaison, unpacked the information in a way that was both insightful and actionable.

Seventy-three percent of the webinar attendees said that they currently use paid advertising for their marketing efforts, but only 22 percent of attendees were tracking those efforts using marketing automation. The presenters used this information to tailor the presentation to fit the needs of the audience. It was clear that most attendees needed to better understand the relationship between the two strategies, which is what the hosts focused on.

“I had a great time with Chris talking about digital paid advertising and marketing automation,” says Herman. “The audience had some great questions, and I was glad that we could shed some light on how Mad Fish Digital strategies and the Lead Liaison platform work hand in hand.”

Mad Fish Digital, a digital marketing agency based in Portland, OR, discussed how to harness paid search, and how to keep a handle on the levers a company can control as it relates to PPC. Herman explained the difference between micro and macro conversions, and how to organize the data “after the click.”

Lead Liaison, a sales and marketing solutions provider based in Dallas, TX, went even further to map out the relationship with PPC and their legion of sales and marketing solutions. Kipgen demonstrated how to nurture leads that are a result of an ad click, as well as how to calculate and track AdWords ROI and costs per Prospect.

“I was really pleased at the level of engagement during this webinar,” says Kipgen. “I could tell that our audience was very interested in what we were talking about, and I think that it really inspired folks to get out there and accomplish their sales and marketing goals.”

To view a recording of the webinar, visit this webpage. And, to make sure you don’t miss out on the next webinar register for updates here.

About Lead Liaison
Lead Liaison provides cloud-based sales and marketing automation solutions that helps businesses accelerate revenue by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales providing sophisticated visitor tracking and additional website engagement tools to boost sales effectiveness. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison is headquartered in Allen, Texas, near Dallas. For more information, visit http://www.leadliaison.com or call 1-800-89-LEADS (895-3237).

How to Use PPC and Marketing Automation Together, Webinar Hosted By Lead Liaison and Mad Fish Digital

Allen, TX – Google AdWords Premier Partner, Ben Herman, and marketing automation expert, Chris Kipgen, will team up to cover how using AdWords and marketing automation together can achieve more conversions at the same or lower cost per acquisition. The webinar will be held on Wednesday, January 24th at 1pm Eastern. Attendees can register for the event here.

Mad Fish Digital’s Ben Herman has a rich history of using and helping customers implement pay-per-click (PPC) campaigns, with a concentration on Google search. He is the President and Co-Founder of Mad Fish Digital, a digital marketing agency based in Portland, OR. Lead Liaison’s Chris Kipgen is an industry expert, who is responsible for providing in-depth training and support for clients using the company’s sales and marketing automation solutions.

“At Mad Fish Digital, our mission is to provide marketers innovative solutions to the digital puzzle. I’m excited to be a part of this webinar because connecting Lead Liaison with paid search advertising platforms does just that. By combining the power of paid advertising with the marketing automation of Lead Liaison, marketers have an opportunity to optimize for the entire customer journey and smoothly facilitate leads through the entire marketing funnel.”

During this webinar, participants will hear how different industries use PPC campaigns, learn best practices and common pitfalls, and learn how to manage PPC campaigns in a marketing automation platform, such as Lead Liaison. Attendees will also learn tips and tricks on how to organize and educate hot leads throughout the entire buyer’s journey. Finally, attendees will gain actionable ideas to help implement these practices within their own organizations.

“AdWords is a great tool to get people to your content,” says Lead Liaison’s Chris Kipgen. “We come in at that point and help our clients identify, qualify, and nurture those Prospects. We can even show you which ads have generated the most revenue and the cost per qualified Prospect. If you want to get value out of your paid ads, Lead Liaison is the way to go.”

To register for this educational webinar, visit this webpage.

About Lead Liaison
Lead Liaison provides cloud-based sales and marketing automation solutions that helps businesses accelerate revenue by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales providing sophisticated visitor tracking and additional website engagement tools to boost sales effectiveness. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison is headquartered in Allen, Texas, near Dallas. For more information, visit http://www.leadliaison.com or call 1-800-89-LEADS (895-3237).