Since its inception in 2013, Lead Liaison, LLC has consistently pioneered innovations that cater to the diverse needs of SMBs and enterprise businesses alike. The company’s suite of offerings, including the acclaimed OneFocus™ CRM, Website Visitor Tracking, and Lead Management Automation (LMA), underlines its commitment to enhancing sales and marketing processes.
Events are a great opportunity for businesses to connect with potential customers. However, traditional methods of collecting leads at events can be time-consuming, inefficient, and prone to errors. In this article, we’ll examine some older, more generic event lead capture methods typically offered by event organizers, and contrast them with newer, more efficient methods like Lead liaison’s Universal Lead Capture app.
Strategic decisions should be made based on true return on investment along with the overall benefits that any investment would give your company. Universal lead capture puts your business in control of your data and gives you the opportunity to execute your business process in a repeatable fashion, from one trade show to another.
Organizers managing conference events, trade shows, association events, VIP experiences and more are continually seeking ways to drive engagement at their events. Scavenger hunts are a perfect way to not only drive engagement, but deliver ancillary benefits along with it.
Marketing teams have enthusiastically embraced QR codes around the world and are now using dynamic QR codes in all kinds of applications. Unlike static QR codes with fixed and unchangeable information, dynamic QR codes can be continually updated with new content, without issuing a new image.
It’s easy to build a touchless scavenger hunt that operates in a live and virtual environment. In this article we cover why touchless is important and how to truly implement touchless, what you need for your scavenger hunt, and why you should consider a scavenger hunt for your next event.
We’ve compiled 6 of the best ways to generate leads at trade shows based on our own experiences, our customers’ experiences, and feedback from the market. Here they are:
We’ve been working with show organizers as they navigate changes in the events industry. We understand the challenges they face putting together live, virtual, and hybrid events. we found engagement to be their number one need.
Oftentimes, we see that a basic framework for customer experience is built at the beginning of an organization’s founding and once built, time and resources are pulled away and reallocated to other areas of the business leaving the skeleton framework to run itself.
In this case study, we discuss some common pitfalls in event preparation, participation and execution. We’ll also take a look at how Event Activations with Universal Lead Capture can add layers of protection to these types of investments, and increase ROI at any virtual, live or hybrid event such as a webinar or trade show.
