Marketing Automation for B2B Companies
Sales and marketing technology to help you generate more revenue, faster.
Sales and marketing technology to help you generate more revenue, faster.
We’ve innovated, invested, and listened…all to make the perfect B2B marketing automation platform for your company. We stand behind our guarantee that you’ll get an enterprise-grade marketing automation platform with the highest value per dollar in the industry. Our motivated team of experts can help your B2B business implement core sales and marketing technology to get the most out of your existing investments. Marketing automation for B2B companies will help your business in the following areas:
B2B Website Visitor Tracking
In B2B sales, chances are you’re closing high-value sales. By high-value, we mean you’re selling products or services in the five, six and maybe even seven digit range. Finding just one additional sales opportunity pays huge dividends.
Sales Alerts for Major Accounts
If you have a finite set of prospects and clients or a sales team with major account managers Lead Liaison will give your reps more visibility into important activity. With Lead Liaison’s sales alerts reps can receive email and/or text message notifications when their key accounts come online. This gives sales the insight they need to know when a major account has your business top of mind.
Daily Visitor Report
Lead Liaison pushes out a report to each sales and marketing user with a high-level summary of the businesses that visited your companies website. Different from Google Analytics, we’ll show you the actual company name. When your traffic converts, we’ll also identify the visitors by the person’s name.
Who’s Interested and When
Lead Liaison’s in depth visitor tracking identifies businesses and people that interact with your company’s brand. Every engagement is tracked, and when website visits occur – boom, we track it. We’ll identify which businesses came to your website, when, and what they looked at. We’ll help you convert your visitors and place a “GPS” on their computer to track when they come back to your website. Additional intelligence gathered from sophisticated tracking will help your sales team make timely interaction with their prospects.
Have you told your customers thank you lately? Don’t leave your valuable customers in the rear view mirror. The truth is, the lifetime value of a customer is worth 10x the initial deal. Companies that manage their business this way are leaving money on the table. Money from upsells, repeat services, seasonal services, referrals and more. Treat your customers well and turn them into promoters of your business.
Lead Liaison enables B2B companies to send any direct mail piece, emails, text messages and over 3,000 items to show appreciation for your customers. Send out a mug, a t-shirt, a box of candies…anything, your customers will appreciate it. That sentiment will go a long way with them.
Automate the process of sending your clients a holiday card. A few days before the new year send out a happy new year email or postcard automatically. Remind people before their contract renewal is to ensure the renewals happen and clients engage with sales. There’s a plethora of date-driven marketing that Lead Liaison can help your company deploy.
Send your customers and prospects a birthday card, email or text message a few days before their birthday or on their birthday. Adding this human element to your business will put your business at a different level with your clients. People do business with people they like. Sending personal gestures like this will go a long way.
Chances are you’re spending good money on SEO. Getting ranked on certain keywords is only half the battle. To boost rankings, you’ve got to feed search engines like Google, Yahoo! and Bing with good, unique content in your industry. Becoming a local market thought leader will help your business soar to the top of the rankings. Lead Liaison provides a complete end-to-end project management interface for creating leadership content in any B2B industry. Request blog posts, Tweets and more and easily publish the content to your website or through social media.
Automated Text Messaging
Most people have smart phones these days and texting is only getter more popular. Combine text messaging with other forms of marketing. Be a more effective communicator and step into the digital era with automated text messaging as part of your marketing campaigns.
Participate in Social Media
A key rule of thumb in marketing is go where your customers are. Most consumers spend time on social networks, such as Facebook, LinkedIn and Twitter. If your B2B company is not participating in social media or looking to make social media engagement easier, we can help. Lead Liaison provides the facilities to post to LinkedIn, Facebook and Twitter with ease. Use social media accounts from all your staff and your company’s profile to make participation in social media a snap.
Easy Opt-In Programs
We make it easy for you to add a mailing list opt-in program to your business using simple web forms to capture client consent. Build any number of lists based on a wide array of criteria to easily manage and serve your audience.
Better Email Marketing
Traditional email marketing systems don’t make the cut these days. They lack integration with other critical engagement data. Measuring opens and click throughs is a thing of the past. Businesses need to build robust digital DNA profiles of their customers that includes all types of content engagement such as social, video, document, email, mobile and web. Lead Liaison does just that for you!
Personalized and Relevant Communication
Most businesses send out email blasts to their entire database. Do you like to get “blasted”? That sounds like it hurts. It’s also not personal at all. It’s blanket marketing that is not individualized and probably not relevant to your audience. Lead Liaison captures demographics and 1,000’s of data points from social networks about your customer base along with rich behavioral information as customers and prospects view your website. Our drag and drop interface lets you build lists or send targeted marketing to prospects and clients with ease. Narrow down your audience by any number of social, behavioral and demographic criteria to start creating dialogue with them in a 1:1 manner that’s highly relevant to what they care about.
Better Customer Service
With the customer at the core businesses must be responsive to their customers needs. Lead Liaison provides responsive marketing that engages clients at just the right time. Automated communication helps businesses respond to web form inquiries, reach out during important times of the year (contract renewal, holidays, birthdays), and build a tighter connection with customers through customer nurture programs.
Cost Savings through Reduction in Repeat Tasks and Integration
Lead Liaison’s Revenue Generation Software® combines visitor tracking, marketing automation, email marketing, video marketing, content creation, and many other areas into a single software solution. Use a single platform instead of ad-hoc solutions that cost your company more time and money.
Marketers and salespeople will save time not having to execute repeat and mundane tasks, such as email template creation, nurturing, marketing campaigns, landing page and web form creation and more. The system helps broker sales and marketing alignment through automated lead nurturing, lead qualification and lead distribution.
Efficiency through Automation
..you’ll be glad you introduced automation into your business. Look around, homes, cars, personal devices, automation is everywhere and it’s not going away. Automation will help your business do things you’re used to doing manually. It can turn your website into a digital inside sales representative. It can automatically qualify, nurture and distribute leads. It can generate leads automatically for your sales reps. Take the next step with automation and begin establishing systemized, time-saving processes across your business.