Lead Distribution
Beat your competition on
lead follow up and prevent leads from falling through the crack with
lead distribution software. Start distributing leads based on custom criteria in real time.
- Send real time alerts like text messages when hot leads need to be distributed
- Set tasks for sales to follow up with leads
- Assign ownership of leads based on pre-established criteria
Lead Distribution Best Practices
Complement lead dissemination with
marketing automation to send interested prospects a personalized email from the lead owner that contains relevant contain based on how their web visit.
Benefits of Lead Distribution
Automatic distribution of leads improves efficiency in the sales process and rapid response to hot leads thereby preventing any lag in response time and loss of potential sale. Leads are distributed automatically to Salesforce.com, cell phones via text messages, or email by establishing custom rule sets that can be tuned to the needs of your corporations business policies. For example, say a lead responded to a particular email campaign and they were from a
company based in Florida with revenues greater than $500 million. A corporation might want to notify their number one sales person that this lead is interested and they are thinking about your company at that very moment.
Simultaneously,
Lead Liaison will send a text message to the sales person and automatically create a lead in Salesforce.com assigned to the sales person. All of the business intelligence information wrapped around that lead including revenue, location, industry, description, and more is fully synchronized into Salesforce.com.
