Beat your competition on lead follow up
and prevent leads from falling through the crack with lead distribution
software. Start distributing leads based on custom criteria in real time.
- Send real time alerts like text messages when hot leads need to be distributed
- Set tasks for sales to follow up with leads
- Assign ownership of leads based on pre-established criteria
Lead Distribution Best Practices
Complement lead distribution with marketing automation
to send interested prospects a personalized email from the lead owner at the same time the lead is delivered to your sales rep.
Benefits of Lead Distribution
Automatic distribution of leads improves efficiency in the sales process and response time to hot leads which prevents delay in response time and loss of potential sale. Leads are distributed automatically to your CRM (such as Salesforce.com), cell phones via text messages, or email by establishing custom criteria based on your company
‘s business policies. For example, say a lead from a company based in Florida, with revenues greater than $500 million responded to a particular email campaign by clicking a link in the email. A business might want to notify their number one sales person that this lead is interested and thinking about your company at that very moment.
Simultaneously, Lead Liaison
will send a text message to the sales person and automatically create a lead in Salesforce.com assigned to the sales person. All of the business intelligence information wrapped around that lead including revenue, location, industry, description, and more is fully synchronized into Salesforce.com.