New Partnership Yields More Powerful Direct Mail Marketing Options as Multi-Touch, Multi-Channel Marketing becomes More Important
Allen, TX – Lead Liaison to partner with Direct Mail Manager. Lead Liaison, a privately held provider of marketing automation solutions, is pleased to announce its latest partnership with Direct Mail Manager, a direct mail marketing and handling company. Lead Liaison provides small to mid-sized businesses with marketing automation capabilities with easy-to-use software, while Direct Mail Marketing creates intelligent promotional mail solutions for businesses.
Direct Mail Manager adds new functionality to Lead Liaison’s Revenue Generation Software® that allows customers to take their marketing efforts offline. With this enhancement, customers can use Lead Liaison to send direct mail pieces to targeted audiences in addition to email and text messages. Marketers can pinpoint a subset of their database based on demographics, behavioral and social characteristics for highly personalized and relevant multi-channel marketing.
This flexibility allows Lead Liaison to join industry giants as a true multi-channel marketing solution for B2C and B2B companies of all sizes and industries.
Regarding the recent partnership, Direct Mail Marketing CTO, Adam White said, “By partnering with Lead Liaison, we enable businesses to automate and capture more customers with less work. Email has traditionally been the tool of choice for marketing automation. With the extremely targeted direct mail tools we offer being added to the marketing mix, we see customers getting ROI results that exceed email and traditional direct mail programs. In a world of electronic marketing, the tactile experience between company and customer with a postcard is difficult to ignore.”
VP of Customer Success, Alan Page, added, “We’re using this service ourselves – we created a QR code that goes out on postcards to qualified prospects that receive one of our personal demonstrations. The QR code takes the prospect back to one of our landing pages where we’re able to track online activity and alert sales when the prospect takes action. We’re combining direct mail with email and text messaging to showcase our multi-channel capability and give prospective clients a vision for what they can achieve. Our return on follow-ups from these postcards has been stellar thus far. We look forward to helping other companies achieve similar results and are already rolling this out with a home maintenance company. We’re in discussions with a handful of B2B companies that provide high-value solutions and recognize the importance of direct mail as another entry point to build stronger ties with customers and prospects.”
Lead Liaison’s direct mail services are currently in place and ready for subscribing customers to deploy. For more information, please visit the Direct Mail marketing section or see this blog post on direct mail with marketing automation. For an explainer video on an easy-to-use marketing automation platform check out the homepage.
About Postcard Services:
Since 2003 Postcard Services, a direct mailer and software development company, has been dedicated to creating tools that empower businesses of all sizes to create quality direct mail programs, without the expense of hiring multiple agencies. The company’s retail division serves over 72,000 customers nationwide via its websites: www.postcardservices.com, www.directmailmanager.com, and www.realtypostcard.com. The corporate division provides an array of automated private label and other solutions for franchises, contact/call centers, and businesses with repeat direct mail needs.
About Lead Liaison:
Lead Liaison provides cloud-based marketing and sales automation solutions that help businesses worldwide attract, convert and close leads. The company markets to small to mid-sized businesses and focuses on providing a user-friendly and innovative Revenue Generation Software® platform. Their software delivers powerful solutions that accelerate sales, improve efficiency and build stronger relationships with prospects, customers and partners through the use of automation.
Press inquiries: Amber Turrill, VP of Corporate Communications