Lead Liaison

How to Reach Out to a Lost Lead Using Marketing Automation

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How to Reach Out to a Lost Lead Using Marketing AutomationIt can be disappointing when a lead officially moves over to the lost pile. Considering how the internet and marketing automation has increased sales and marketing teams’ ability to quickly acquire large amounts of new leads, it can be tempting to simply forget about lost leads and move on to the next set. However, those leads were once considered possibilities, and marketing automation software makes it an easy thing to casually contact leads without wasting any of your employees’ efforts. Keep reading to learn how you can reach out to a lost lead using marketing automation without costing you any time or money.

How a Lead is Lost

Leads become inactive and effectively lost for various reasons, although those reasons can generally be grouped into two broad categories, which happen at two distinct spots in the lead funnel. The first is distraction, which usually occurs at the top of your lead funnel. It simply means the lead didn’t have an opportunity to engage with your marketing materials and wasn’t hooked by your product. They may know who you are, but they aren’t interested enough to pay attention.

The second, and more difficult to overcome, is when a customer knows about your company and your services, but does not think you are the correct provider of a solution to their problem. This typically occurs much further down the sales funnel, and can be more difficult to overcome.

How to Regain a Lead’s Interest

If you have lost a lead due to distraction, then attention grabbing marketing automation solutions can yield great results. Social selling is a great way to get a lead’s attention, and a quick follow up with a limited time offer can create urgency and inspire a lead to renew their interest in your products or services.

If you lost a lead further down the lead funnel, the process can be a little more involved, but you still have some great options to reach out to that lost lead using marketing automation. Educational lead nurturing can help you regain a lead’s interest. Nurturing helps deliver unobtrusive, well-timed, direct communication that focuses more on educating a lead about different problems and their potential solutions as opposed to simply selling. An annual follow-up is another great way to remind a lead that you’re out there because people can get new titles, budgets can shift and problems can change over time.

If you opt for one of these routes, remember that a multi-channel, multi-touch solution such as what marketing automation providers like Lead Liaison can implement can be incredibly effective. Spreading communications across email, direct mail, text messages and promotional material ensures prospects don’t feel spammed by repeated and unrequested emails. And different people respond to different mediums – someone who isn’t on top of answering every email that comes their way may be much more receptive to a text message.

All in all, you should never truly give up on a lead, and with marketing automation, you don’t have to. Learn about more lead acquisition and marketing automation strategies on Lead Liaison’s marketing automation resource blog.

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Lead Liaison Announces Branding Update to Revenue Generation Software® Suite

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Four Product Offerings that Drive Company Revenue

Allen, TX (PRWEB) July 07, 2015 – Lead Liaison, the leading provider of marketing automation software to the mid-market, introduces branding updates to their Revenue Generation Software®.

Lead Liaison has always encompassed their Revenue Generation Software® as a suite of software solutions optimized for sales, marketers, and executives to help drive a company’s revenue. With today’s announcement, Lead Liaison introduces a consolidated portfolio of four products, Lead Management Automation (LMA)™, SiteEngage™, ProspectVision™, and Send & Track™.

Lead Management Automation (LMA)™ is Lead Liaison’s affordable, enterprise-grade marketing automation platform. As the core of their software suite, marketing automation helps businesses be more efficient by automating tasks that would typically be time consuming and labor intensive. Sales and marketers benefit from lead nurturing, lead qualification, lead distribution, deep sales intelligence, CRM integration, marketing content creation and much more in a well-constructed software platform.

SiteEngage™ is Lead Liaison’s solution that helps companies engage website visitors and convert anonymous website traffic into identified individuals. Companies can use SiteEngage™ to deeply personalize content, whether it’s embedded or displayed through an engagement window that’s overlaid onto a website. Companies use SiteEngage™ to build newsletter lists, display offers and secure new customers.

ProspectVision™ is Lead Liaison’s website visitor tracking solution. ProspectVision™ not only identifies companies that visit a website, but people as well. The holistic tracking solution doesn’t just track page views, it builds a rich prospect profile consisting of offline and online engagement (marketing email, direct mail, videos, sales emails, documents, and more).

Send & Track™ is Lead Liaison’s sales efficiency solution for Outlook, Google Mail and other email clients. Salespeople benefit from Send & Track™ by being able to create and nurture prospects right from their email client, such as Google Mail integrated with Google Chrome. This time saving solution helps insert templates, add prospects to lists, and much more – right from their fingertips, without having to login to separate software, such as a CRM.

Each solution complements one another and when used together, solidifies a concrete solution for B2C and B2B sales and marketing operations. Each solution contributes in its own way to one thing – customer revenue. Lead Liaison’s solutions are provided as Software as a Service (SaaS) offerings. Bundle discounts are available. To purchase any of Lead Liaison’s Revenue Generation Software® contact a Lead Liaison Representative today.

About Lead Liaison

Lead Liaison is a cloud-based sales and marketing automation solution that helps businesses accelerate sales by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales support with solutions such as a hot-lead dashboard, Buy Signals and a live ticker alert of businesses on the customer’s website. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison is headquartered in Allen, Texas, near Dallas, and employs 22 people. For more information, visit http://www.leadliaison.com or call 1-800-89-LEADS (895-3237).

Lead Liaison

How to Use Social Selling and Marketing Automation

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How to Use Social Selling and Marketing AutomationIn a modern landscape of Facebook, Twitter, and LinkedIn, social selling is a vital skill to integrate into any marketing strategy. However, concurrently managing different social networks and sticking to a consistent message can be daunting. Marketing automation tools such as Lead Liaison have many different functions that can help your marketing team keep everything organized. Read on to learn how your company can use social selling and marketing automation to maximize exposure of your promotional materials and convert leads into customers.

Obstacles to Social Selling

There are a couple important obstacles that can limit your marketing team’s social selling efforts. One of the most basic is that while nearly everyone in the modern business world interacts with social networking, the way that your consumers interact with these platforms is constantly changing. Different leads use different social networking platforms, individual platforms are used in different ways, and different consumers use different devices to interact with those networks. Even if you’ve crafted an effective social selling strategy, a large part of your potential leads or new leads may not respond to your content – simply because they aren’t noticing it.

How can your marketing team cover all of the different social networks, constantly updating and double checking and interacting with customers, all while developing and implementing a coherent and compelling marketing strategy? Do you need to hire a whole new social media department?

Not if you take advantage of marketing automation software. Below are some of the ways you can use social selling and marketing automation to streamline and improve your company’s social media presence.

Scheduling

One of the biggest advantages that software automation technology can deliver to your marketing team and your company is the ability to schedule social media posts. This means that you can plan and implement a long-term social media campaign that will be unveiled over several weeks or even months across multiple platforms. This takes a lot of the day-to-day pressure off your marketing team, who no longer have to babysit every tweet, and is an invaluable tool to help make sure that your message stays consistent across all social media platforms. You can even help improve your company’s social media profile by clustering relevant posts around industry events such as a trade show, giving you maximum exposure at the perfect time.

Social Intelligence

Another great feature that can help you use social selling and marketing automation together is the social intelligence function built into Lead Liaison’s marketing automation tools. Social intelligence can help you gather demographic data about your leads by analyzing social media profiles. This can help you further refine your social media campaigns, open up exciting opportunities for targeted marketing, and help your marketing analyze the effectiveness of current campaigns with A/B testing.

Visit Lead Liaison’s marketing automation resource blog to learn more about how you can use social selling and marketing automation to improve your marketing campaigns and many more great marketing automation strategies.

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Is Your Company Ready to Adopt Marketing Automation?

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Is Your Company Ready to Adopt Marketing Automation?If your company is experience a period of growth, or worse, a period of stagnation after a period of growth, you may wonder how you can effectively market to all of your new leads and customers. While you may have heard of marketing automation, it can be tough to decide to switch your business over to a new approach to marketing, especially if you have been doing things a certain way for a long time. Here are some common issues businesses face before realizing their company is ready to adopt marketing automation.

The Competition is Gaining an Edge

If it seems like your immediate competitors are pulling ahead of you in sales or their ability to penetrate market share, they may have already upgraded their marketing strategies to incorporate marketing automation. If this is the case, you will need a new set of tools to interact with leads consistently and effectively. Marketing automation is the perfect answer to competitive pressure.

Your Company’s Growth is Making Marketing Difficult to Scale

If your sales and marketing teams have a hard time scaling up their efforts to personalize marketing materials to new leads and existing customers, marketing automation can be an invaluable tool. With marketing automation, prepared marketing content can quickly and automatically be personalized to all of your leads and customers, freeing up marketing teams to design new content and develop strategies and sales teams to focus on making sales.

Your Sales Team is Wasting Time Due to Lack of Lead Scoring

If your sales team expends energy on leads that aren’t interested because there isn’t a dependable lead scoring system in place, then marketing automation can help. Marketing automation builds a database of leads and then, through a process of evaluating the behavior exhibited by a lead and any demographic data available, qualifies the lead and assigns a lead score. This lead score lets your sales team know whether or not a lead is ready to be contacted directly. And if a lead is not, marketing automation software can insert a lead into a lead nurturing program and notify sales when the lead is qualified.

Your Sales Team is Marketing at Random

If you’re spending a lot on marketing but not seeing the results you expect, then it may be because your marketing team doesn’t have a method to direct marketing materials at the correct audience. In this case, high-quality marketing is being misdirected at a largely uncaring public when it could be delivered directly to interested leads. Marketing automation gives you the tools to see how an audience reacts to marketing materials so you can focus on the material and the audience that is working for you.

When your company is ready to adopt marketing automation, visit Lead Liaison’s marketing automation resource blog online to learn more about the ways that marketing automation can revolutionize your marketing department.

Lead Liaison

Common Mistakes with Email Marketing Campaigns and How to Fix Them

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Common Mistakes with Email Marketing and How to Fix ThemOne of the best ways to utilize your marketing automation software is to engage leads directly through automated email marketing campaigns, tailored to gradually entice the lead through specific lead nurturing programs. Of course, the modern consumer receives an enormous amount of email every day, so you need to make sure that emails your marketing team sends out get noticed. Here are some common mistakes with email marketing campaigns, and some good ways to fix those problems.

Bad or Misdirected Content

If you have placed a lead in a lead nurturing campaign, then one of your most important struggles isn’t getting them to open the first email – it’s to get them to open all the ones that will follow that first one. It may seem obvious, but you need to ensure that all of the content you send to your leads is strong, readable and engaging, or else your leads may lose interest with your company before they reach a point where they are ready to buy.

A related problem is sending content that isn’t appropriate to the person receiving it. If your marketing automation has scored your lead as not yet interested in your product, don’t try to over pitch them. Your content should be informative, helpful and there to remind your leads that you’re out there, ready to assist them. However, if your lead looks like they might be ready to purchase your services, then make sure you’re ready with well written, compelling content that will convince them to buy!

Some marketing automation software, such as Lead Liaison, can even help you craft email marketing campaigns that target extremely specific demographics. Lead Liaison’s software can look through social media profiles to find information about your leads interests, which would let you, for example, send out a deal that was tied to a baseball event and specifically sent to baseball fans.

Email That Is Not Optimized For Mobile

Another common mistake in email marketing campaigns is failing to optimize for mobile devices. Mobile devices are quickly becoming one of the most common ways that consumers read their email, and if your emails are not optimized for mobile devices, it makes them that much more likely to be ignored. Make sure that any images you’ve included will scale appropriately, that your text displays in a readable size and font, and you’ll find your email marketing campaign will bring you much more success.

Ineffective Call To Action

The last common mistake in email marketing campaigns that you should keep track of is a sloppy or ineffective call to action. If your marketing automation software indicates that your emails are being read but you are seeing poor conversion rates, then the problem could lie with your call to action. Using strong action words, such as buy, click, or register and making sure any images you use have bright colors with high contrast can help make your call to action more effective.

Learn about more ways to make your email marketing campaign, and other marketing automation strategies, more effective at Lead Liaison’s marketing automation resource blog.

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Lead Liaison Unveils New Enterprise Marketing Automation

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Enterprise Marketing Automation that’s Cost Effective

Allen, TX (PRWEB) June 29, 2015 – Lead Liaison, the leading provider of marketing automation software to the mid-market, unveils new enterprise marketing automation. A key highlight of the release is advanced user Security Profiles, something required by today’s multi-million dollar companies.

Security Profiles allow customers to build tailored user profiles for admins, sales, marketing and any other roles across the organization. Access to key features can be restricted and hidden from the user interface to remove superfluous features based on roles. Security Profiles also work with Lead Liaison’s Teams feature. Teams can be assigned to a Security Profile to easily manage usage rights for specific groups.

With the introduction of the new enterprise marketing automation platform, Lead Liaison maintains the superior ease of use that it’s known for. The majority of its features are drag and drop, such as the landing page designer, web form builder and email designer. Another easy to use, enterprise level feature, called Lead Liaison SiteEngage™, was just released last week. SiteEngage™, helps businesses convert and engage more website traffic by personalizing all types of content, including “engagement windows” (sometimes referred to as pop ups) for website visitors.

Over the past 12 months, more large enterprises have been migrating to Lead Liaison, including a $500M oil and gas company, a $150M large telephony provider, and a multi-million dollar non-profit. The new user Security Profiles position the company’s software as a scalable solution fit for large enterprises looking to acquire enterprise marketing automation software with the highest value per dollar in the industry.

About Lead Liaison

Lead Liaison is a cloud-based sales and marketing automation solution that helps businesses accelerate sales by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales support with solutions such as a hot-lead dashboard, Buy Signals and a live ticker alert of businesses on the customer’s website. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison is headquartered in Allen, Texas, near Dallas, and employs 22 people. For more information, visit http://www.leadliaison.com or call 1-800-89-LEADS (895-3237).

Lead Liaison

Lead Liaison Unveils Amazing Content Personalization Solution to Increase Website Visitor Engagement

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Increase Website Visitor Engagement and Conversions by up to 200%

Allen, TX (PRWEB) June 22, 2015 – Lead Liaison, the leading provider of marketing automation software to the mid-market, has announced limited availability of an exciting new solution for content personalization. The product, called Lead Liaison SiteEngage™, allows companies to configure data-driven website content (popups or embedded content) personalized to website visitors to help increase engagement.

Lead Liaison found that most companies do a poor job of converting website visitors. Companies pump lots of money into retargeting, pay-per-click advertising, SEO, salespeople and digital marketing – they all share a common purpose, to drive people to the company’s website. However, companies forget to close the loop and take the necessary steps to convert visitors by giving them something valuable in exchange for their contact information, such as email and name, once they’re on their site. Unfortunately, 98% of a company’s website traffic goes unnoticed. Lead Liaison expects to seriously tip the scale with Lead Liaison SiteEngage™.

The new product is deeply integrated with Lead Liaison’s Lead Management Automation (LMA) solution, which delivers award-winning marketing automation capabilities. Combined with Send & Track for Outlook™/Google Chrome™, and ProspectVision™ , for website visitor tracking, Lead Liaison’s suite of marketing automation tools, called Revenue Generation Software®, for the mid-market rivals competing solutions. Companies are able to better attract, convert and close business using Lead Liaison – with conversion and closure being the key focus for content personalization.

Lead Liaison’s content personalization solutions are easy to setup. Customers choose from different styles of “engagement windows”, such as a canvas, modal, footer, ribbon, or slider. They choose from over nine pre-created themes that can easily be customized using a drag and drop designer. After creating visually appealing content, customers set up rules on when to show the content. Content is delivered based on a wide range of data, for deep personalization. Using any combination of demographics, social, or behavioral information companies can display their dynamic content to convert more visitors and accelerate sales with relevant offers.

This level of ease of use and personalization is unparalleled in the industry, establishing Lead Liaison as a true innovator in the market. As other marketing automation providers follow suite with larger companies, Lead Liaison continues to think outside the box, distancing themselves from competitors, offering unique, highly valuable solutions that help companies accelerate revenue, faster.

Alan Page, VP of Customer Success at Lead Liaison says:

“We’re thrilled to bring content personalization to the market! This was really the missing piece in our product portfolio. There are multiple use cases for our new product. Companies can use the solution to increase the size of their newsletter database, display offers for valuable content (such as whitepapers), run promotions for first time visitors, all in an effort to increase conversions and drive sales. The days of showing the same content to every visitor is long gone. You’ve got to personalize communication, and give people relevant content at the right time – something Lead Liaison does extremely well. Our tracking engine is bar none in the industry, building a rich profile of online and offline engagement on prospects. Now that we can use that information to personalize content – the likelihood of driving more sales and converting more visitors has skyrocketed.”

Lead Liaison SiteEngage™ is available to qualified prospects and existing customers as of the time of this release. General availability is planned for mid-June 2015.

About Lead Liaison

Lead Liaison is a cloud-based sales and marketing automation solution that helps businesses accelerate sales by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales support with solutions such as a hot-lead dashboard, Buy Signals and a live ticker alert of businesses on the customer’s website. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison is headquartered in Allen, Texas, near Dallas, and employs 22 people. For more information, visit http://www.leadliaison.com or call 1-800-89-LEADS (895-3237).

Lead Liaison

How Do Analytics Influence Marketing Automation

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how do analytics influence marketing automationAnalytics are a key element in many of the functions that make marketing automation such an effective tool for interacting with and eventually converting leads. At its core, analytics is simply a catch all term for looking at raw data collected by marketing automation software about the behavior and demographics of leads currently monitored by your marketing automation software. By collecting and understanding this data, your marketing automation software will help your sales and marketing teams build more effective strategies for converting leads. Let’s take a closer look at how analytics influence marketing automation.

In all honesty, analytics influence almost every part of modern marketing automation, but there certainly are a few clear examples of marketing automation functions interacting with analytics. When your marketing automation software acquires a new lead, it also scores that lead to help your sales team determine whether or not it is an appropriate time to contact them directly or to place them in a lead nurturing program.

If a lead is entered into a lead nurturing program, then your marketing automation software builds a lead profile and performs continued analysis on the leads behavior to measure whether they should be moved to a more aggressive lead nurturing program. It can even determine if they are ready to buy. If this is the case, then your marketing automation software sends an alert to your sales team so that they can contact the lead at the optimal time.

Below are a few different types of analytics that influence marketing automation that every marketing team should be aware of and monitor regularly.

Behavioral Analytics

Behavioral analytics tracks how customers interact with elements of your online presence, such as your website, blog posts or other online promotional material. This can help your marketing team understand what is getting a response from leads, and what is not.

Customer Lifecycle Analytics

These analytics help your marketing and sales team understand how your customers interact with your marketing materials in the past, where current leads are in processes such as lead nurturing and how to predict the behavior of future leads.  This type of analytics influences many different marketing automation processes.

Messaging Analytics

This type of analytics helps your marketing team judge how well your direct marketing campaigns perform. Messaging analytics are a great place to run side by side comparison marketing campaigns. Running side by side marketing campaigns helps you test which marketing strategies, and can yield surprising results, which may help you discover new markets and new ways to advertise to them.

Conversion Analytics

Although all types of analytics are important and should be given equal attention, conversion analytics are definitely the type of analytics that influence marketing automation perhaps the most. If you’re not converting at a successful rate, then some part of your process is flawed and should be revised.

There are many more types of analytics that help craft successful marketing automation campaigns. You can learn about these and much more at Lead Liaison’s marketing automation resource blog.

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Problems That Can Limit Your Marketing Automation Strategy

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Problems That Can Limit Your Marketing Automation StrategyMarketing automation is an incredible powerful tool that can bring an increased numbers of potential leads and higher conversion rates than your business has ever seen. However, if you’ve invested in marketing automation software and are not seeing the results you were hoping for, it can be incredibly frustrating. Here are some of the basic problems that can limit your marketing automation strategy and keep your business from the success it deserves.

Untrained Staff

With a name like marketing automation, it can be easy to think that the software can market automatically. This is far from true however, and if you are implementing a marketing automation strategy, then you must ensure that your staff is ready to use it. Marketing automation can present a lot of new ways for your marketing and sales teams to interact with leads and customers, and you need to ensure that both teams are ready to take advantage of those new opportunities.

In the same vein, you should also ensure that your marketing and sales teams are working well together and able to deliver and share the data that concerns either team. These two departments have always had a need for cooperation, but with marketing automation, there will be quite a bit of new data. It is important that the two groups can communicate with one another to ensure the best marketing material is reaches your leads and the sales team takes advantage of opportunities when they present themselves.

Incorrectly Used Tools

Marketing has a lot of extremely useful components, ranging from lead scoring to automated email marketing. However, it is important that each of these components be used in conjunction and correctly. If your data tracking software gives you a bunch of new leads because they visited your website, make sure your sales team isn’t immediately harvesting those leads to pitch and drive away potential customers. They should understand what lead profiling and lead scoring is, and how to use that in conjunction with lead nurturing and buy signals.

Underprepared Content Strategy

Another all too common problem that can limit your marketing automation strategy, especially for a company that has just started using marketing automation, is not having a content strategy ready to go. When you begin to run multiple email marketing campaigns for different levels of leads, you will quickly need a lot of content to stay on course, and companies who are just starting out sometimes can underestimate the volume of work that must go into that. In addition, all of that content must meet a high standard of quality, as subpar content can be even more damaging than a lack of content. So if you’re getting ready to adopt an email marketing campaign, be prepared to put the work in.

These are just a few common problems that can limit your marketing automation strategy. Visit Lead Liaison’s marketing automation marketing automation resource blog online to learn about more.

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Why Content Creation is Crucial to your Marketing Automation

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Why Content Creation Is Crucial To Your Marketing AutomationThe strategic use of content created by your marketing team for your marketing automation solution is one of the greatest strengths of marketing automation’s ability to convert a lead. While marketing automation has many different strengths in its varied abilities to gather and deliver leads and data to your marketing and sales teams, if you want to convert those leads, you must approach them with compelling content that is appropriate to the person receiving it. In order to do that, you must be able to utilize your marketing automation lead scoring tools to determine what stage of content each lead is receptive to. Read on to learn why content creation is crucial to your marketing automation strategy.

Early-Stage Leads

An early-stage lead is someone who isn’t ready to be actively pitched, and are at risk of being turned away from your company if they are approached too aggressively. When approaching an early-stage lead, your content is primarily concerned with two main goals – reminding the lead that your company exists and that you and your business can help them solve problems. Low impact, helpful content such as blog posts or how-to articles sent to them as a part of a relaxed lead nurturing campaign will be most effective. Keeping these leads engaged and receptive is why these seemingly unimportant types of content creation is crucial to your overall marketing automation strategy.

Mid-Stage Leads

Mid-stage leads are where you and your marketing can begin to get more direct with a lead, although mid-stage leads can be tricky and are still susceptible to becoming disinterested in your company if they are over-sold to. In general, a mid-stage lead is aware that they have a problem – but they may not be sure what the solution, or who can help them solve it.

If the lead scoring software that is a part of your marketing automation software detects that a lead has become more active in responding to your softer content, then now is the time to put them in a more aggressive lead nurturing program. Sending those leads content such as data sheets, case studies or demo videos will help a customer understand the solutions your company can provide, and help move them into the last stage. Once again, having the right kind of content created is crucial to making sure your leads move seamlessly through your lead nurturing programs.

Late-Stage Leads

When a lead reaches the late stage, it means that not only are they aware of a problem and its potential solutions, it also means that they know that your company can provide those solutions. This is a crucial point for your sales team to act and contact the lead to make the sale, but even then, you need to be able to support your sales team with solid content. Competitor comparisons, product demonstrations and personalized webinars will all help to ensure your sales team has the best possible chance to convert your leads into customers.

These are just some of the ways that content creation is crucial to your marketing automation strategy. Visit Lead Liaison’s marketing automation resource blog online to learn more.