In order to both market effectively to your customers and enable your sales team to be able convert potential customers, you need to start understanding your leads, both on an individual scale and your lead database as a whole. After all, even the most skilled sales team can put up less than stellar conversion numbers if they are handed too many leads, or are not given the appropriate information to sell to promising leads. Lead Liaison incorporates a wide variety of features to help your marketing team gather information about your leads, and integrates this with features to communicate that information with the sales team.
Gather Information About Your Leads To Market Effectively
In order to learn whether your leads are ready to buy or receptive to your companies’ services, you need a way for your marketing team to gather information about them. Lead Liaison features many tools to help accomplish that. One of the most important ways to do this is with automatic lead scoring, which will score activities such as web form submissions, page views, video activity, document downloads and many other statistics, all of which can customized. In addition, Lead Liaison will connect to a lead’s social media profiles, pulling any pertinent data and adding it to their profile, helping you understand as much as possible about your leads.
All of this information is compiled into Lead Liaison’s hot lead dashboard, entitled Briefcase. This tool is designed to help your sales team interpret the data that your marketing team has gathered about leads, and will help your sales force be able to quickly access how warm any given lead is. These levels are based on a wide range of qualification factors, such as overall activity, buy signals and lead grade so the software can comb the entire database to eliminate duplicates, ensuring your sales reps never irritates a potential customer with over access.
Maintain A Relationship With All Leads, Cold Or Hot
Leads are not only potential customers when your marketing or sales team first comes in contact with them, and many of your potential leads may not be ready for the service you provide at the moment they enter your radar. In order to maximize these cold leads, and convert them into customers when the time is right, Lead Liaison has automated nurturing tools to open a conversation and keep your company present in a potential customer’s mind for when they do require your services. Our automated tools will continue to track a customer who may not be a warm lead yet, and will inform you if their pattern of behavior indicates that they could potentially become a candidate for conversion.
Lead Liaison offers many useful and efficient tools to help you, your marketing department and your sales team understand all of your leads information in order to help make sales. Visit our revenue generation blog and marketing automation resources page to learn more about how you can increase your business with Lead Liaison, and visit our website to learn more about how our software can help you gather information about your customers.