Have you been asking yourself, is marketing automation a good idea? Or maybe, is marketing automation worth the hassle? To run an effective marketing campaign and gather appropriate leads, marketers should take advantage of marketing automation. Marketing automation gives you the ability to manage the targeting, timing, and content of your outbound messages in the most effective way possible. By implementing marketing automation, you’ll be able to personalize your marketing to each prospect’s wants and needs based on where they are in the buying pipeline.
Of course, everyone knows that increased revenues are the number one reason most businesses decide to incorporate marketing automation. In fact, out of top performing companies, 70% are found to use marketing automation. But what you might not realize about marketing automation is that it also helps companies build and improve internal communications, making your sales and marketing teams more effective. When marketing and sales teams come together, their mutual decisions are most effectively implemented through marketing automation. This improvement results in effective lead nurturing, scoring, and a handoff process designed to meet both the marketing goals of the organization and sales requirements.
Marketing Automation: Is It a Good Idea?
Many times, marketing automation is the solution to specific challenges an organization has. For example, if you’re having issues capturing appropriate and solid leads, marketing automation can help solve this by accurately targeting leads. It also gives you, the marketer, the advantage of sending out effective and personalized messages but automating this process so you’re able to focus on more important aspects of your campaigns. Marketing automation will provide you with real-time data and analytics, letting you know what’s working and what’s not. It takes the guesswork out of marketing and allows you to nail down the details that draw in your targeted audience.
Marketing automation works best for companies who are in specific situations, such as:
- Companies in a large market with numerous leads;
- Organizations with a longer sales process;
- Businesses with sites that are content heavy;
- Processes and systems already in place, to coordinate.
Will Marketing Automation Work?
Marketing automation is not a magic wand or a quick fix. It’s a process that will take work, time, and adjustments. Marketing automation strategies will be tested and adjusted continuously based off the information it gives you. It will take initial effort on your part but your long-term workload will be lessened, if the system is implemented correctly. For companies who are producing quality content and getting a steady flow of leads from their sites, marketing automation could be a solution to effective and timely follow-up.
If you think that marketing automation might be an effective tool for your campaign and you’re ready to talk, contact us today for a quote!