Press releases for Lead Liaison

Lead Liaison Marketing Automation Software Now Includes Real Time Reporting of Campaign Results

Allen, TX (PRWEB) September 8, 2010 — Lead Liaison marketing automation software now includes real time reporting of campaign results. Lead Liaison, creator of real-time lead generation and marketing automation software, today announced the release of Streamer. Streamer captures leads from marketing campaigns and website visitors while integrating them with business intelligence – all in real time. Results are pushed via customizable views, directly to the marketing or sales professional’s desktop.

Marketing teams today are effective at delivering and disseminating their messages, but are dissatisfied with their ability to efficiently measure the results of B2B marketing campaigns. Logging into web applications such as CRM software or marketing automation software solutions is tedious and time-consuming. Busy sales and marketers dislike the overhead of having to open up their browser, visit a site, and go through several clicks to see current results of their marketing campaigns.

Additionally, marketing teams are effective at harvesting leads that actively respond to a call to action, such as those who fill out a web form. However, they have no means today to gain visibility into the vast majority of prospects who visit a corporate website, but do not register for an offer. This “hidden” traffic can comprise up to 96% of a website’s audience, and may include both potential new sales leads and competitors. Harvesting this knowledge is vital for sales and marketing teams.

Lead Liaison’s Streamer is a sales and marketing tool that presents lead generation and marketing automation results in real-time to any internet-connected Windows PC. It runs like a financial ticker, streaming leads across your desktop. Alternatively, it can run in instant messaging mode to pop-up notifications, in a manner similar to Skype or Windows Live Messenger. Streamer integrates business intelligence with incoming lead identities to provide high quality prospect information on marketing campaigns and hidden traffic.

Streamer provides rich rules to customize views across a variety of criteria, so users only see information they care about. For example, marketers can choose to only see leads which used specific search words. A C-level executive can limit their view to leads from companies with sales over $1B, an account manager can filter results to see only those updates relevant to specific accounts, and a regional sales manager may view results from the relevant territory. By delivering these capabilities, Streamer minimizes noise and maximizes productivity.  – Peter Shouman, Lead Liaison

Streamer can be quickly and fully integrated with Salesforce.com. For a free demonstration of Streamer, visit http://www.leadliaison.com/b2b-marketing-software/learn-more-about-marketing-automation-software.php.

About Lead Liaison Lead Liaison is a revenue cycle management company. Our platform helps companies create and drive demand to their websites – then turn that demand into real-time, actionable, and measurable leads. Lead Liaison combines outbound marketing, inbound marketing, lead generation, marketing automation, business intelligence, marketing management and sales prospecting software into a single, real-time solution. Our solution runs on Amazon’s cloud computing network, is accessible from any PC or mobile device, and has 24-7 uptime. Integration into a website and Salesforce.com is accomplished in minutes, and complimentary quick-start training is provided for Lead Marketers and Web Administrators. Founded in 2008, Lead Liaison has offices in the United States and around the world. For more information, please visit http://www.leadliaison.com.

Lead Liaison, LLC

Avni Rambhia

Phone: +1-888-895-3237

avnir@leadliaison.com or press@leadliaison.com

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Lead Liaison Introduces First Ever Real Time Lead Generation and Marketing Automation Solution

Allen, TX (PRWEB) June 29, 2010 — Revenue cycle management start-up, Lead Liaison, the maker of a real-time marketing automation solution, today announced the immediate availability of their on-demand real-time lead generation and marketing automation offering. Lead Liaison’s always-on cloud computing solution with business intelligence components serves marketing and sales teams in organizations of all sizes. This real-time lead scoring and sales force automation system bridges marketing and sales teams together while enhancing sales and marketing awareness, readiness and efficiency. Lead Liaison reduces cost of sales and increases revenue growth by enabling teams to better generate, qualify, prioritize, manage and nurture leads.

Lead Liaison, which can be fully integrated with Salesforce.com and runs on Amazon’s cloud network, isbuilt to bridge disconnects between sales and marketing teams. For example, new marketing channels such as social media are powerful, but often underutilized when leads are not properly captured and qualified. “Our Sales team always complained that Marketing didn’t provide enough qualified leads, now we have no complaints” said Steve Bardocz, President of Savance, an early customer of Lead Liaison. Lead Liaison’s proprietary platform captures a broad range of leads from B2B websites and marketing campaigns, wraps each one in qualifying business intelligence, and immediately delivers these to sales personnel – all fully automated, and all in real time.

“We take a holistic approach to solving deficiencies in the traditional sales cycle,” said Sherif Messiha, Chief Technology Officer of Lead Liaison. “Over 50% of sales are lost to delayed or inefficient lead processing. We introduce automated lead awareness and lead nurturing into the revenue cycle. By forging a close liaison between sales and marketing teams and leveraging the power of the cloud, we compress the revenue cycle, minimize time-to-sale and maximize revenue.” – Sherif Messiha, Lead Liaison

Designed by experienced sales personnel, Lead Liaison’s sales force automation provides a broad arsenal of feature-rich tools including B2B lead generation, automated sales lead scoring, real time alerts on hot leads, intelligent lead follow-up, and lead recycling. It adds an “awareness” phase to the sales cycle by capturing online behavior, delivering click-by-click website visit replay, and discovering detailed business context for the prospect. Its marketing automation tools include closed-loop outreach solutions and automated lead entry into Salesforce.com.

“Lead Liaison has elevated our Sales process to a 2.0 kind of level,” adds Bardocz. “This real-time alignment is powerful. For example, when Marketing sends out email campaigns powered by Lead Liaison, Sales instantly knows when a prospect is interested, and can follow up effectively. We now generate twice as many qualified sales leads with no additional marketing overhead, which makes the ROI for us a no brainer.” – Steve Bardocz, Savance

Demonstrations are available upon request from http://www.leadliaison.com/b2b-marketing-software/learn-more-about-marketing-automation-software.php

About Lead Liaison

Lead Liaison is a revenue cycle management company. Our platform helps companies create and drive demand to their websites – then turn that demand into real-time, actionable, and measurable leads. We accomplish this by providing outbound marketing, inbound marketing, and sales prospecting software. Lead Liaison runs on Amazon’s cloud computing network, is accessible from any PC or mobile device, and has 24-7 uptime. Integration into a website and Salesforce.com is accomplished in minutes, and complimentary quick-start training is provided for lead Marketers and web Administrators. Founded in 2008, Lead Liaison has offices in the United States and around the world. For more information, including pricing, please visit http://www.leadliaison.com.

Lead Liaison, LLC

Avni Rambhia

Phone: +1-888-895-3237

avnir@leadliaison.com or press@leadliaison.com

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