Lead Liaison Improves Sales Effectiveness

ALLEN, TX – Lead Liaison, an innovative marketing automation company, is making life easier for sales departments in small to medium-sized businesses. The company recently launched its highly anticipated Briefcase™ product, which provides a customizable lead prioritization program aimed at increasing sales effectiveness by ranking leads according to a proprietary formula. The new solutions prove Lead Liaison improves sales effectiveness.

Briefcase is a cloud-based dashboard that is embedded in Lead Liaison’s Lead Management Automation™ platform. The program assigns various parameters which each contribute to a priority rating that organizes leads according to their sales-readiness. The scoring matrix includes five parameters that, when combined, provide the user with a total lead score. Rankings are based upon demographic criteria, online engagement with marketing campaigns, buying signals produced through online behaviors, the recency of each engagement, and total inbound and outbound activity.

The purpose of the product is to improve sales effectiveness by sorting leads in a way that allows salespeople to be more efficient. Sales teams can focus on prospects who fit a buyer’s profile and are most likely to buy.

Briefcase addresses the challenges faced by salespeople who are given a “flat” lead database that is not organized for optimum efficiency. Existing databases can be imported into the program or new databases can be built using pre-configured parameters that exist in the Briefcase product.[/one_half][one_half_last] The granularity in the product allows users to modify scoring parameters and change which records may be viewed. For example, users can view leads per employee, total company leads, and a favorites category. In addition, the product allows salespeople to assign prospects to pre-configured lead nurturing programs that can be developed in the Lead Management Automation product.

Briefcase is included with any edition of the Lead Management Automation platforms. Lead Liaison will be adding additional features to the Briefcase product over the next few months. The company plans on developing more application exchange products that integrate with existing customer relationship management (CRM) programs, allowing those programs to maximize sales effectiveness by connecting marketing activities with sales funnel management.


Lead Liaison is an application development company that designs, develops, and sells cloud-based marketing and sales automation software. The company markets to small and medium-sized businesses worldwide, and focuses on creating the broadest and most user-friendly revenue generation software platform. Applications cover all phases of lead management automation including sales prospecting, lead generation, and marketing automation functions that directly influence revenue generation. It’s innovative and robust lead management platform combines unparalleled sales prospecting, lead capture, real-time lead tracking, lead qualification, lead distribution, database segmentation, lead nurturing and ROI reporting. The Software as a Service (SaaS) model delivers an effective user experience and integrated cloud computing capabilities.

Alex Brown
VP Corporate Communications
Phone: +1-888-895-3237