Press releases for Lead Liaison

QuestSoft Selects Lead Liaison as its Marketing Automation Vendor

Allen, TX (PRWEB) May 1, 2013 – Marketing automation innovator Lead Liaison is providing its robust Lead Management Automation™ software to another financial services company, this time to Laguna Hills, CA-based QuestSoft, a leading mortgage compliance software development company serving over 1,700 banks, credit unions, and mortgage companies.

QuestSoft develops software that integrates with Loan Origination System (LOS) platforms. The company was recently recognized as one of the top 50 service providers by Mortgage Technology magazine. QuestSoft products check adherence to over 12,000 pages of mortgage lending laws and regulations.

Some of the company’s success comes from a demand to deliver an exceptional customer experience. Management wanted the same attention provided to QuestSoft from a marketing automation vendor. Lead Liaison was chosen because of its attention to seemingly insignificant details and thorough customer service and technical support.

“Because we are so sensitive about providing great customer support, when we find a vendor that provides similar service, that is a perfect fit”

Robert Madsen
Robert MadsenVP Sales & MarketingQuestSoft

Several other factors led to the selection of Lead Liaison’s Lead Management Automation platform for QuestSoft’s marketing automation practices. Earlier platforms’ pricing models did not match the company’s usage. According to executives, continued use would have “cost us a small fortune.”

The platform interface is more user-friendly. Creating emails, managing lists, customizing fields, and analyzing results are all performed in a more efficient and effective manner at QuestSoft. The company had been using marketing automation for several years, implementing platforms by more recognized providers. Management saw an opportunity to cut costs yet boost sales productivity in comparison to the platform they were using at the time. “(Lead Liaison) has an attractive pricing model,” said Madsen.

Since integrating the Lead Management Automation platform into QuestSoft’s digital marketing practices, the company has seen several improvements. For example, over 60% of its inside sales staff has improved productivity through more targeted contacts and more timely connections.

“It took us about a day to realize we had a goldmine”

Robert Madsen
Robert MadsenVP Sales & MarketingQuestSoft

QuestSoft inside sales agents have improved their calls-to-appointment ratio 22% over the last quarter.

According to Madsen, it wasn’t simply a cost issue to migrate to the Lead Management Automation platform. “One of the things that impresses me about Lead Liaison can be summed up in one word: listen. Lead Liaison listens to their clients. Representatives say ‘tell me more’. I feel cared about.”

For more information about Lead Liaison’s marketing automation products or its support services contact Lead Liaison at 888 895 3237 or sales(at)leadliaison(dot)com.

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Lead Liaison is an application development company that designs, develops, and sells cloud-based marketing and sales automation software. The company markets to small and medium-sized businesses worldwide, and focuses on creating the broadest and most user-friendly revenue generation software platform. Applications cover all phases of lead management automation including sales prospecting, lead generation, and marketing automation functions that directly influence revenue generation. It’s innovative and robust lead management platform combines unparalleled sales prospecting, lead capture, real-time lead tracking, lead qualification, lead distribution, database segmentation, lead nurturing and ROI reporting. The Software as a Service (SaaS) model delivers an effective user experience and integrated cloud computing capabilities.

Alex Brown
VP Corporate Communications
Phone: +1-888-895-3237
abrown[at]leadliaison[dot]com

Lead Liaison Announces Q1 2013 Results

Innovative marketing automation company continues to grow its revenues and customer base by providing enhanced features in its flagship product, the Lead Management Automation platform, and through the company’s adaptability and flexibility in its customer approach.

Allen, TX (PRWEB) April 15, 2013 – Marketing automation innovator Lead Liaison announces Q1 2013 results and closed Q1 2013 with strong momentum from a record fourth quarter of 2012. The company announced on April 12 that its quarterly results for the first three months of 2013 were “well ahead” of the same period last year. In what has been described as a “spectacular” period of record growth, the company has tripled subscriptions for its marketing automation service since June 2012. Lead Liaison is on pace to surpass last year’s earnings by July or August.

Several factors have led to the company’s consistent, significant growth since early 2012. Vice President of Corporate Communications Alex Brown said the rollout of key adjunct services, along with Lead Liaison’s customer-centric focus and product enhancements, have led to the company’s rise in the marketing automation space.

“For the past year we have driven revenue and customer growth through a process of enhancements brought about by customer requests and needs-based analysis,” said Brown. “From executives to developers, our team was given the task of building products to fill specific needs in various industries.”

Alex Brown
Alex BrownVP Corporate CommunicationsLead Liaison

In a move to address the need for better guidance during product implementation, the company has developed tools such as the Lead Scoring Model Designer, Lead Management Grader, and several free marketing infographics.

Marketing automation is a systematic approach to digital marketing activities that have traditionally been performed manually. Lead Liaison has taken a more comprehensive approach to marketing automation by developing revenue generation products which expand on lead management practices through the introduction of components that align marketing and sales functions.

“Our commitment to product development through an iterative process involving customer feedback allows us to create solutions that fill both general and specific marketing automation needs,” said Brown.

Alex Brown
Alex BrownVP Corporate CommunicationsLead Liaison

For more information about Lead Liaison’s revenue generation products or its support services contact Lead Liaison at 888 895 3237 or sales@leadliaison.com.

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Lead Liaison is an application development company that designs, develops, and sells cloud-based marketing and sales automation software. The company markets to small and medium-sized businesses worldwide, and focuses on creating the broadest and most user-friendly revenue generation software platform. Applications cover all phases of lead management automation including sales prospecting, lead generation, and marketing automation functions that directly influence revenue generation. It’s innovative and robust lead management platform combines unparalleled sales prospecting, lead capture, real-time lead tracking, lead qualification, lead distribution, database segmentation, lead nurturing and ROI reporting. The Software as a Service (SaaS) model delivers an effective user experience and integrated cloud computing capabilities.

Media Contacts:
Alex Brown
VP Corporate Communications
abrown(at)leadliaison(dot)com
888.89.53237 (LEADS)