Press releases for Lead Liaison

Lead Liaison Improves Lead Management Process

Allen, TX (PRWEB) February 1, 2013 – Lead Liaison, a leader in B2B revenue generation, has released a free service level agreement (SLA) in an effort to improve lead management effectiveness for small to large companies. The agreement is available as a free download on the company website, www.LeadLiaision.com, to customers and other interested businesses who are seeking to improve their lead management process.

The purpose of the service level agreement is to establish a common understanding between the sales and marketing departments. The document lays the groundwork for how leads are classified and what the optimal lead profile should look like. More importantly, it defines how companies will manage their lead flow.

Lead Liaison has been instrumental in helping small to medium-sized businesses align their sales and marketing teams to enhance lead management effectiveness through its flagship product, the Lead Management Automation™ platform, and other lead management software programs.

The service level agreement is a Microsoft Word document that can be easily updated or modified to fit specific company requirements. It provides the framework for differentiating between a marketing-qualified lead (MQL) and a sales-qualified lead (SQL). The SLA requires signatures from department heads in both sales and marketing in order to cement a common understanding and set of expectations.

The concept of a service level agreement, to use a sports analogy, is to be a playbook that the two teams can use when they “huddle” before executing their responsibilities. Lead Liaison recommends reviewing the SLA every 3-6 months in order to maintain a current understanding between the two teams.

The primary issue, according to company executives, is that many small and large businesses do not have a well-structured and documented way to manage leads, and there is a lack of communication between marketing and sales departments. Marketing typically makes the rules about what activities generate sales-ready leads, and the sales department focuses only on sales conversions without providing input on ways to improve lead transition from marketing to sales.

The agreement can improve the lead management process through official documentation that encourages team members to work together to achieve greater sales effectiveness. A better lead management process can have a direct impact on the strength of a company’s pipeline and yield higher revenue results.

The agreement contains a purpose, definitions (such as a Universal Lead Definition), and thresholds that determine when a lead is considered sales-qualified. Industry statistics show 80% of all leads passed to sales departments are unqualified; with the SLA, a company can document and build a lead scoring model with input from both marketing and sales personnel.

There are sections that define and explain how inbound marketing will be executed, along with key sales and marketing metrics that must be followed. Users are also able to set defined goals and objectives that both departments must achieve. For more information visit www.LeadLiaison.com or call 888 895 3237.

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Lead Liaison is an application development company that designs, develops, and sells cloud-based marketing and sales automation software. The company markets to small and medium-sized businesses worldwide, and focuses on creating the broadest and most user-friendly revenue generation software platform. Applications cover all phases of lead management automation including sales prospecting, lead generation, and marketing automation functions that directly influence revenue generation. It’s innovative and robust lead management platform combines unparalleled sales prospecting, lead capture, real-time lead tracking, lead qualification, lead distribution, database segmentation, lead nurturing and ROI reporting. The Software as a Service (SaaS) model delivers an effective user experience and integrated cloud computing capabilities.

Alex Brown
VP Corporate Communications
Phone: +1-888-895-3237
abrown[at]leadliaison[dot]com
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Lead Liaison Improves Sales Effectiveness

ALLEN, TX – Lead Liaison, an innovative marketing automation company, is making life easier for sales departments in small to medium-sized businesses. The company recently launched its highly anticipated Briefcase™ product, which provides a customizable lead prioritization program aimed at increasing sales effectiveness by ranking leads according to a proprietary formula. The new solutions prove Lead Liaison improves sales effectiveness.

Briefcase is a cloud-based dashboard that is embedded in Lead Liaison’s Lead Management Automation™ platform. The program assigns various parameters which each contribute to a priority rating that organizes leads according to their sales-readiness. The scoring matrix includes five parameters that, when combined, provide the user with a total lead score. Rankings are based upon demographic criteria, online engagement with marketing campaigns, buying signals produced through online behaviors, the recency of each engagement, and total inbound and outbound activity.

The purpose of the product is to improve sales effectiveness by sorting leads in a way that allows salespeople to be more efficient. Sales teams can focus on prospects who fit a buyer’s profile and are most likely to buy.

Briefcase addresses the challenges faced by salespeople who are given a “flat” lead database that is not organized for optimum efficiency. Existing databases can be imported into the program or new databases can be built using pre-configured parameters that exist in the Briefcase product.[/one_half][one_half_last] The granularity in the product allows users to modify scoring parameters and change which records may be viewed. For example, users can view leads per employee, total company leads, and a favorites category. In addition, the product allows salespeople to assign prospects to pre-configured lead nurturing programs that can be developed in the Lead Management Automation product.

Briefcase is included with any edition of the Lead Management Automation platforms. Lead Liaison will be adding additional features to the Briefcase product over the next few months. The company plans on developing more application exchange products that integrate with existing customer relationship management (CRM) programs, allowing those programs to maximize sales effectiveness by connecting marketing activities with sales funnel management.

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Lead Liaison is an application development company that designs, develops, and sells cloud-based marketing and sales automation software. The company markets to small and medium-sized businesses worldwide, and focuses on creating the broadest and most user-friendly revenue generation software platform. Applications cover all phases of lead management automation including sales prospecting, lead generation, and marketing automation functions that directly influence revenue generation. It’s innovative and robust lead management platform combines unparalleled sales prospecting, lead capture, real-time lead tracking, lead qualification, lead distribution, database segmentation, lead nurturing and ROI reporting. The Software as a Service (SaaS) model delivers an effective user experience and integrated cloud computing capabilities.

Alex Brown
VP Corporate Communications
Phone: +1-888-895-3237
abrown[at]leadliaison[dot]com
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Lead Liaison Posts Record Results

ALLEN, TX – Lead Liaison posts record results. Lead Liaison, an innovative revenue generation software provider announced today that sales improved 104% from Q3 to Q4 2012. During the same period the company doubled its customer base through a series of successful product integrations.

Lead Liaison develops marketing automation applications which target small to medium-sized businesses. The company’s flagship software solutions, Lead Management Automation™ (LMA), and Streamer™ contributed to the company’s best quarter since opening in 2008. These two solutions benefit sales and marketing departments in three key ways: 1) allows sales staff to be more effective at closing sales and become more efficient with lead prioritization; 2) allows marketing staff to measure campaign results more accurately; and 3) aligns both departments by sharing information that helps build more effective marketing campaigns and shorter sales cycles.

One of the company’s advantages stems from its integration with Salesforce.com, one of the industry’s leading customer relations management (CRM) providers. The LMA platform integrates with Salesforce.com’s Sales Cloud application. A lead’s activity profile is captured through the LMA application and populated into the Sales Cloud providing essential information for sales effectiveness.[/one_half][one_half_last]Lead Liaison’s Streamer provides a real-time activity monitor that is displayed within a customer’s web browser or via a desktop application. The product integrates with popular browsers, such as Google Chrome, Internet Explorer®, and Mozilla Firefox® and runs on personal computers (PCs) Users can view a rich set of information about a marketing lead’s online activity, such as a website visit, as it happens.

Executives expect similar growth in Q1 2013, and are anticipating the release of additional marketing automation products throughout the year.

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Lead Liaison is an application development company that designs, develops, and sells cloud-based marketing and sales automation software. The company markets to small and medium-sized businesses worldwide, and focuses on creating the broadest and most user-friendly revenue generation software platform. Applications cover all phases of lead management automation including sales prospecting, lead generation, and marketing automation functions that directly influence revenue generation. It’s innovative and robust lead management platform combines unparalleled sales prospecting, lead capture, real-time lead tracking, lead qualification, lead distribution, database segmentation, lead nurturing and ROI reporting. The Software as a Service (SaaS) model delivers an effective user experience and integrated cloud computing capabilities. Lead Liaison’s Lead Management Automation product is a native application of Salesforce.com.

Alex Brown
VP Corporate Communications
Phone: +1-888-895-3237
abrown[at]leadliaison[dot]com
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Lead Liaison Marketing Automation Software Now Includes Real Time Reporting of Campaign Results

Allen, TX (PRWEB) September 8, 2010 — Lead Liaison marketing automation software now includes real time reporting of campaign results. Lead Liaison, creator of real-time lead generation and marketing automation software, today announced the release of Streamer. Streamer captures leads from marketing campaigns and website visitors while integrating them with business intelligence – all in real time. Results are pushed via customizable views, directly to the marketing or sales professional’s desktop.

Marketing teams today are effective at delivering and disseminating their messages, but are dissatisfied with their ability to efficiently measure the results of B2B marketing campaigns. Logging into web applications such as CRM software or marketing automation software solutions is tedious and time-consuming. Busy sales and marketers dislike the overhead of having to open up their browser, visit a site, and go through several clicks to see current results of their marketing campaigns.

Additionally, marketing teams are effective at harvesting leads that actively respond to a call to action, such as those who fill out a web form. However, they have no means today to gain visibility into the vast majority of prospects who visit a corporate website, but do not register for an offer. This “hidden” traffic can comprise up to 96% of a website’s audience, and may include both potential new sales leads and competitors. Harvesting this knowledge is vital for sales and marketing teams.

Lead Liaison’s Streamer is a sales and marketing tool that presents lead generation and marketing automation results in real-time to any internet-connected Windows PC. It runs like a financial ticker, streaming leads across your desktop. Alternatively, it can run in instant messaging mode to pop-up notifications, in a manner similar to Skype or Windows Live Messenger. Streamer integrates business intelligence with incoming lead identities to provide high quality prospect information on marketing campaigns and hidden traffic.

Streamer provides rich rules to customize views across a variety of criteria, so users only see information they care about. For example, marketers can choose to only see leads which used specific search words. A C-level executive can limit their view to leads from companies with sales over $1B, an account manager can filter results to see only those updates relevant to specific accounts, and a regional sales manager may view results from the relevant territory. By delivering these capabilities, Streamer minimizes noise and maximizes productivity.  – Peter Shouman, Lead Liaison

Streamer can be quickly and fully integrated with Salesforce.com. For a free demonstration of Streamer, visit http://www.leadliaison.com/b2b-marketing-software/learn-more-about-marketing-automation-software.php.

About Lead Liaison Lead Liaison is a revenue cycle management company. Our platform helps companies create and drive demand to their websites – then turn that demand into real-time, actionable, and measurable leads. Lead Liaison combines outbound marketing, inbound marketing, lead generation, marketing automation, business intelligence, marketing management and sales prospecting software into a single, real-time solution. Our solution runs on Amazon’s cloud computing network, is accessible from any PC or mobile device, and has 24-7 uptime. Integration into a website and Salesforce.com is accomplished in minutes, and complimentary quick-start training is provided for Lead Marketers and Web Administrators. Founded in 2008, Lead Liaison has offices in the United States and around the world. For more information, please visit http://www.leadliaison.com.

Lead Liaison, LLC

Avni Rambhia

Phone: +1-888-895-3237

avnir@leadliaison.com or press@leadliaison.com

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Lead Liaison Introduces First Ever Real Time Lead Generation and Marketing Automation Solution

Allen, TX (PRWEB) June 29, 2010 — Revenue cycle management start-up, Lead Liaison, the maker of a real-time marketing automation solution, today announced the immediate availability of their on-demand real-time lead generation and marketing automation offering. Lead Liaison’s always-on cloud computing solution with business intelligence components serves marketing and sales teams in organizations of all sizes. This real-time lead scoring and sales force automation system bridges marketing and sales teams together while enhancing sales and marketing awareness, readiness and efficiency. Lead Liaison reduces cost of sales and increases revenue growth by enabling teams to better generate, qualify, prioritize, manage and nurture leads.

Lead Liaison, which can be fully integrated with Salesforce.com and runs on Amazon’s cloud network, isbuilt to bridge disconnects between sales and marketing teams. For example, new marketing channels such as social media are powerful, but often underutilized when leads are not properly captured and qualified. “Our Sales team always complained that Marketing didn’t provide enough qualified leads, now we have no complaints” said Steve Bardocz, President of Savance, an early customer of Lead Liaison. Lead Liaison’s proprietary platform captures a broad range of leads from B2B websites and marketing campaigns, wraps each one in qualifying business intelligence, and immediately delivers these to sales personnel – all fully automated, and all in real time.

“We take a holistic approach to solving deficiencies in the traditional sales cycle,” said Sherif Messiha, Chief Technology Officer of Lead Liaison. “Over 50% of sales are lost to delayed or inefficient lead processing. We introduce automated lead awareness and lead nurturing into the revenue cycle. By forging a close liaison between sales and marketing teams and leveraging the power of the cloud, we compress the revenue cycle, minimize time-to-sale and maximize revenue.” – Sherif Messiha, Lead Liaison

Designed by experienced sales personnel, Lead Liaison’s sales force automation provides a broad arsenal of feature-rich tools including B2B lead generation, automated sales lead scoring, real time alerts on hot leads, intelligent lead follow-up, and lead recycling. It adds an “awareness” phase to the sales cycle by capturing online behavior, delivering click-by-click website visit replay, and discovering detailed business context for the prospect. Its marketing automation tools include closed-loop outreach solutions and automated lead entry into Salesforce.com.

“Lead Liaison has elevated our Sales process to a 2.0 kind of level,” adds Bardocz. “This real-time alignment is powerful. For example, when Marketing sends out email campaigns powered by Lead Liaison, Sales instantly knows when a prospect is interested, and can follow up effectively. We now generate twice as many qualified sales leads with no additional marketing overhead, which makes the ROI for us a no brainer.” – Steve Bardocz, Savance

Demonstrations are available upon request from http://www.leadliaison.com/b2b-marketing-software/learn-more-about-marketing-automation-software.php

About Lead Liaison

Lead Liaison is a revenue cycle management company. Our platform helps companies create and drive demand to their websites – then turn that demand into real-time, actionable, and measurable leads. We accomplish this by providing outbound marketing, inbound marketing, and sales prospecting software. Lead Liaison runs on Amazon’s cloud computing network, is accessible from any PC or mobile device, and has 24-7 uptime. Integration into a website and Salesforce.com is accomplished in minutes, and complimentary quick-start training is provided for lead Marketers and web Administrators. Founded in 2008, Lead Liaison has offices in the United States and around the world. For more information, including pricing, please visit http://www.leadliaison.com.

Lead Liaison, LLC

Avni Rambhia

Phone: +1-888-895-3237

avnir@leadliaison.com or press@leadliaison.com

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