‘s email marketing
, called Connector, helps b2b marketers automate the process of reliably sending personalized messages to their prospect and customer base.
Email Marketing Best Practices
Use “closed-loop” email tools to alert sales in real time when a prospect or customer reacts to your email campaign. Sales becomes more efficient by focusing their efforts on qualified and interested prospects.
Benefits of Email Marketing
Closed-loop email marketing is an effective solution to increase interaction with your prospects and connect sales and marketing teams. It personalizes communications by using recipients first names, business, and other demographics. When combined with marketing automation
, distributed content can be tailored to the recipient’s interests and only sent when certain conditions are met.