ALLEN, TX – Lead Liaison posts record results. Lead Liaison, an innovative revenue generation software provider announced today that sales improved 104% from Q3 to Q4 2012. During the same period the company doubled its customer base through a series of successful product integrations.
Lead Liaison develops marketing automation applications which target small to medium-sized businesses. The company’s flagship software solutions, Lead Management Automation™ (LMA), and Streamer™ contributed to the company’s best quarter since opening in 2008. These two solutions benefit sales and marketing departments in three key ways: 1) allows sales staff to be more effective at closing sales and become more efficient with lead prioritization; 2) allows marketing staff to measure campaign results more accurately; and 3) aligns both departments by sharing information that helps build more effective marketing campaigns and shorter sales cycles.
One of the company’s advantages stems from its integration with Salesforce.com, one of the industry’s leading customer relations management (CRM) providers. The LMA platform integrates with Salesforce.com’s Sales Cloud application. A lead’s activity profile is captured through the LMA application and populated into the Sales Cloud providing essential information for sales effectiveness.[/one_half][one_half_last]Lead Liaison’s Streamer provides a real-time activity monitor that is displayed within a customer’s web browser or via a desktop application. The product integrates with popular browsers, such as Google Chrome, Internet Explorer®, and Mozilla Firefox® and runs on personal computers (PCs) Users can view a rich set of information about a marketing lead’s online activity, such as a website visit, as it happens.
Executives expect similar growth in Q1 2013, and are anticipating the release of additional marketing automation products throughout the year.
Lead Liaison is an application development company that designs, develops, and sells cloud-based marketing and sales automation software. The company markets to small and medium-sized businesses worldwide, and focuses on creating the broadest and most user-friendly revenue generation software platform. Applications cover all phases of lead management automation including sales prospecting, lead generation, and marketing automation functions that directly influence revenue generation. It’s innovative and robust lead management platform combines unparalleled sales prospecting, lead capture, real-time lead tracking, lead qualification, lead distribution, database segmentation, lead nurturing and ROI reporting. The Software as a Service (SaaS) model delivers an effective user experience and integrated cloud computing capabilities. Lead Liaison’s Lead Management Automation product is a native application of Salesforce.com.
VP Corporate Communications