Think website visitor tracking will only tell you the number of people who visited your website? Actually, you can learn a great deal more about who is visiting your website than simply the number of people visiting. Website visitor tracking tools have advanced significantly in the past few years, and there may be quite a lot that you don’t know about such tools.
Along with identifying who is visiting your website, visitor tracking tools can help you identify the products and services those visitors are specifically interested in. This can be particularly helpful if your business happens to offer a vast array of products and services. Rather than trying to guess what a visitor may be interested in, you can instead hone in on precisely what brought that visitor to your website, and deliver content customized to their specific interests. These tools are super handy for salespeople. Because visitor tracking tools will also track people visiting your site, when the salesperson catches wind of such activity, they’ll know what the person’s interests are with a few clicks of the mouse.
Website visitor tracking tools can also tell you where those visitors are from. Why might that be important? Understanding where a visitor is from not only helps you personalize your content even further, but also helps you customize it. When a visitor sees content that is personalized as well as customized based on his or her location, they are far more likely to pay attention to it. Additionally, you have a greater opportunity to begin developing a rapport and relationship of trust with that visitor. Ultimately, this leads to a better opportunity for converting that contact into a customer.
Timing your Follow Up
By implementing website visitor tracking, you can also find out when someone is visiting your website. Once you know when someone has visited your website, you draw on a tremendous amount of insight. For instance, this can help you to understand the best potential time to reach that individual, as well as what might be driving his or her motivation for visiting your website. Timing is huge in sales. With tools like these salespeople can nail their timing!
Website visitor tracking is about much more than simply keeping a tally of the number of people who have visited your website. With the wealth of information offered by visitor tracking, you can craft a far more successful marketing campaign. Now toast with us, as you went from what you didn’t know about website visitor tracking to having a nice foundation in place.