Website visitor tracking is quite popular right now, but what can it really tell you?
There are potential leads surfing across your site daily. They are clicking on articles, hopping from page to page, and investigating what your company has to offer. Website visitor tracking shows exactly who is on a site, how they got there, and what information they are reading as they are reading it.
Can leads still slip through the cracks?
Leads cannot escape website visitor tracking software. They are captured and tracked as soon as they land on your web page. It is estimated that 95% of the people who land on your website will be missed if you don’t use marketing automation and website visitor tracking.
Can it really tell you who is on your site?
Unfortunately, it is not like Facebook where you will see a photo and profile of each person however it will provide you with some valuable details. Website visitor tracking will show you their IP address, the referral page, their operating system, which browser they used, the landing page they started on, and their progress along the site.
Marketers and sales professionals are informed of these crucial details while the lead is actively online. This can be used to instantly identify triggers that indicate a lead is ready for conversion. A faster reaction time when a lead is in need is usually an effective closing tool.
Why do I need to know who they are?
The key to success in any marketing or sales campaign is to understand your customer, identify their needs, and offer a worthwhile solution. Website visitor tracking captures every lead that is actively searching on your site for information. It develops an in-depth profile of their behavior and characteristics, determines their needs, and offers them an answer to their concerns using customized lead nurturing. If you do not know who they are, you cannot personalize your efforts towards their needs and interests, which will significantly improve your chances of conversion.
Website visitor tracking ensures that every person who lands on your website monitored and analyzed. It will be easier to persuade a potential lead into making a purchase once you understand their interests and buying process. Website visitor tracking is beneficial for lead generation, but the real value lies in its ability to accurately profile every lead that comes in contact with your website.