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The Benefits of IP Address Tracking

The Benefits of IP Address TrackingIP address tracking is a handy thing to have on your website. Once you have a user’s IP, you can begin the process of tying the visit to more personal information about the user. Knowing how individual users behave on your website can influence your advertising campaigns from top to bottom in a way that ultimately benefits your bottom line.

IP Address Tracking and Analytics Software

Here’s the rub – much of the analytics software people are using these days doesn’t rack IPs. In fact, dashboards like Google Analytics actually forbid IP tracking in their terms of service. They seem to want you to have as little information about your customers as possible.

Sure, privacy is important, but the amount of information you collect from an IP address is limited. For instance, you can’t use an IP to find out exactly where a user’s personal/home address might be.  However, sometimes an ISP links back to a user’s place of work. Knowing how much a person from another company is viewing your website, and how long they spend there, can give you intelligence information you can apply to your sales campaigns.

Using IP Information In Your Advertising

It’s more than likely that based on your call volume and call details, you can match up IP visitors with specific people who have filled out your forms or inquired about your services.  If a user takes a specific action on your site at the same time you’re logging an IP, you can match users with IPs. You can then track that IP throughout visits to get an idea of how a user is exploring specific pages on your site as well as how much time they’re spending.

If you have multiple visitors on your site at any given time, you might need to watch for further visits or take a look at the geographic source of IPs to get your information. It’s a good idea to work with your marketing and tech departments to ensure both are using this information to your best advantage.

Lead Liaison is proud to offer real-time IP and visitor tracking solutions for your business. With our streamer feature, you can watch visitors real-time as they use your site and determine how to have your sales people talking to them in a way that will make a sale. We’d love to talk to you about Streamer and our other tracking features – let us show you how IP tracking can benefit your business today!

Why Should You Care about Real Time Visitor Tracking?

real time visitor trackingReal time visitor tracking on your website lets you know how people are using your site as it’s happening. This hasn’t always been the case with the web’s most accessible tracking tools. Back in the good old days of internet advertising – i.e., about four or five years ago – Google Analytics didn’t offer a real time tracking option.  If you wanted to see how visitors were using your site, you’d need to check in hours or even a full day after the traffic happened.

Analytics competitors like Woopra changed the way the game works. Google was faced with other companies out there doing robust tracking with real time visitor tracking, which necessitated some differences in the way their platform works. Over the years, Google’s interface has changed so that website hits are now reflected more accurately in real time – but is this really all the info you need?

Real Time Visitor Tracking Isn’t Enough

Because of Google’s TOS, you’re not going to be able to pull out IP addresses from Analytics. Rewiring your Analytics account via any kind of API changes to show you this information will only get you banned for life from Google. If you want to get a more specific idea of who’s visiting your site via real time visitor tracking, you’re going to need to rely on something other than Google Analytics.

Doing real time visitor tracking isn’t just about seeing what recurring IPs are flipping through your website. You can also:

Record user data. Watching how users are interacting with your website while it’s happening gives you a clear picture of what’s eye catching and what’s not. You can use heat maps to assess this data over the long-term, but there’s nothing like seeing how an individual user from a recognizable IP is viewing your data. Today’s marketing automation software typically includes real time visitor tracking resources that allow you to watch visitors using your website live.

Look for Patterns. Google doesn’t allow you to identify particular users, but most marketing automation software does. Once you know a user or group of users is coming from a certain IP/company, it’s worth it to consider marketing to those folks based specifically on how they’re interacting with your website. Real time visitor tracking allows you to do this kind of monitoring for patterns in user behavior.

Get a Holistic Perspective. Because Analytics doesn’t allow you to see individual users, a holistic perspective isn’t as possible. You should be able to figure out how individual users are responding to your website, your email marketing and all other forms of marketing – not just one marketing channel at a time.

Why Marketing Automation Works

When you’re able to drill down to a very specific level of detail with real time visitor tracking, you’re able to get a clearer picture of how your marketing efforts affect the end user. Lead Liaison has a set of marketing tools that will not only allow you to do real time visitor tracking, but will give you a full picture of how one marketing channel affects the other.

Visit Lead Liaison for more information on real time visitor tracking today!

Email Marketing and Website Traffic Information: The Big Picture

Email Marketing and Website Traffic InformationEmail marketing is an integral part of your overall marketing strategy, and the website traffic information you can glean from email reporting gives you an idea as to your email campaign’s effectiveness. However, when your email marketing platform doesn’t integrate with your other campaigns – like Adwords, Analytics, social media or your overall website visits – you may be missing data that can give you a better strategy.

Email Marketing and Website Traffic Information

A good email marketing campaign will undoubtedly bring some traffic to your website. If your current email marketing efforts don’t incorporate a linking strategy that sends visitors back to special pages on your website, it may be time to consider a change. Good linking practices can help you get your email reader even further down your sales funnel – and that’s the point of your email marketing in general.

Once you’re getting visitors back to your website via your email marketing campaigns – or if you’re getting visitors already – it’s time to take a look at how website traffic information from your email marketing efforts reflects on your overall marketing visits. Oh wait – you’re having a difficult time doing that with your current website traffic information tracking? Like many other businesses, you may not have an accurate idea of how your email marketing efforts, your Adwords or other PPC efforts or your general marketing strategy affect your campaigns on the whole.

Marketing Automation: A Holistic Perspective

The history of your email marketing may be unclear when you look at it through tools like Google Analytics. Folks who sign up for your email list may end up exploring certain areas of your website more than users who came through other methods. You may also find that the same specific email users are clicking on your email links again and again. When it comes to website traffic information, Google Analytics and other web tracking suites aren’t going to give you the kind of specific information about your visitors that you’ll get from marketing automation services. A good marketing automation dashboard will show you not just numbers – as in, xx amount of visitors have clicked over to your website from a certain email campaign – you’ll be able to see who these clicks are, assess their specific path through your website and more.

This isn’t just a fancy tool you’ll use to watch a certain visitor – its intelligence data, the kind that can change your email marketing strategy to give your users a better experience. Better experiences become greater sales and can even shorten your overall funnel or the efforts you put into doing your marketing.

When it comes to website traffic information, Lead Liaison’s suite of tools competes with other major marketing automation tools at only a portion of the price. Learn more by visiting leadliaison.com.

How to Grow Your Business Faster with Website Visitor Tracking

How to Grow Your Business Faster with Website Visitor TrackingThanks to the global reach of the internet, online competition is fierce. It doesn’t matter what industry you are in, there are countless companies across the world trying to secure the same leads as you. Businesses today must take advantage of new technology, like website visitor tracking, to ensure they are not missing out on any potential opportunities.

Faster Lead Generation

Many industry leaders have already discovered how they can use website visitor tracking and marketing automation software to grow their businesses faster. It is a simple and effective method for automatically capturing every lead that comes in contact with your website. It is estimated that 95% of the visitors on your site will end up leaving your site unnoticed, if you don’t use some form of website visitor tracking software.

Lead Profiling and Scoring

Bringing in more leads will most likely help to grow your business faster, but these results will be significantly amplified if marketers and sales professionals have a better understanding of each leads’ wants and needs. Website visitor tracking monitors a lead’s online behavior and then analyzes their unique buying process. When this program is accompanied with online registries, it can also provide valuable insight into a lead’s demographic characteristics. This will create a comprehensive lead profile.

Marketers can compare each new lead’s profile with existing clientele to determine their likelihood of conversion. This is referred to as lead scoring or ranking. Leads that demonstrate a significant potential for conversion can be passed immediately on to the sales department while those who are still undecided can remain in the marketing automation engine for further lead nurturing.

Lead Nurturing and Conversion  

The lead profile that is generated by website visitor tracking software should provide a clear picture of what the lead is interested in and the questions they have about their buying decision. This will make it easier to grow your business by creating helpful and personalized lead nurturing content designed to answer every lead’s questions and concerns.

Generate, Profile, Score, Nurture, & Convert

Website visitor tracking allows you to grow your business faster by ensuring that no lead is missed, that every lead is profiled and ranked, and that content is customized to give leads the answers they need. It is the most effective marketing method for lead generation and the easiest way to gain greater insight into what it will take to convert a lead into a customer.

On Website Visitor Identification: Does Conversion Code Cut It?

On Website Visitor Identification: Does Conversion Code Cut It?One of the primary ways you can understand who’s visiting your website is by having website visitor identification in place. You already know that Google Analytics and Google Adwords give you tracking and conversion codes that help you determine how visitors are using your site – but is that really all there is to it?

Defining Your Conversions

Some businesses are using what they think is conversion tracking without ever really defining their conversions. A web visit alone shouldn’t be a conversion – a conversion involves a user taking a specific action on your site – not just visiting.

Because this is the case, you’ll need to have specific milestones set up for what qualifies as a conversion. A lead form fill-out is a great example. Since converting typically requires leaving personal information – such as an email address or a phone number – the client enters your sales funnel upon taking this action.

Many businesses set up multiple conversion opportunities on their sites so they have the best chance of getting the customer’s information. Once you have this info, you can contact the client again and again to make a sale. A conversion doesn’t necessarily have to be the sale of your product, although a sale is one type of conversion.

Tracking conversions doesn’t necessarily mean you’re using website visitor identification to find out where those visitors are coming from. This makes marketing automation even more important in your lead generation efforts.

Website Visitor Identification: Why Do It?

When you know specifically what company your visitors are from and can assign a name and background info to a conversion, you have valuable information at your fingertips. For instance, if someone comes back and converts again and again, you can improve customer relations by reaching out to that visitor personally to discuss a long-term relationship.

Website visitor identification also helps point out leads that aren’t converting in the way you’d like. When you have a potential client’s info and can see they’re returning again and again but not converting, you can contact the lead to encourage conversion or even a sale. Many leads need that personal touch in order to become a client, and website visitor identification can help you make the sale.

The right marketing automation system will include website visitor identification. You don’t just want to know that someone visited your site – you need to know who, why they visited, how they got there and other identifiable information such as geographic location, source company, and contact information. The more you know about your leads via website visitor identification, the more you can prime leads in the most effective way to generate a sale.

Lead Liaison offers in-depth website visitor identification for all your site’s content, including in-depth analysis of thank you pages and conversion points. Find out more by visiting us today!

Why You Should Track Visitors on Your Website

Why You Should Track Visitors on Your WebsiteIf you haven’t made the decision to track visitors on your website, now is the time. Companies are ramping up for summer marketing campaigns. For some of us, this means a busy few months ahead. Others will experience slower times in the year – and for these companies, every lead counts. If you’re not ready to track visitors on your website, you could be missing the opportunity to close leads that will ensure a stronger summer for your business.

The Key to Visitor Tracking

Many web admins or business owners throw Google Analytics on their domains and call it a day. This is great – but if you’re not analyzing or using the data in the right way, Analytics won’t help you. Many businesses are opting to track traffic using marketing automation software that can tell them so much more about user behavior on the site.

If you’re considering tracking visitors on your website, it’s important to know the tracking information that sites like Google Analytics may not be able to tell you. Some of this info includes:

Business email collection. If visitors from certain companies are reading your blogs or engaging with you via email, you can get a better idea of how users from certain companies are interacting with your website. If you’re ready to track visitors on your website, you can work with a suite of tools that will work with your email. When you send out a newsletter or an important email message – or write a new blog – and a user captured via marketing automation clicks around on your site, the software will track that user’s email domain along with their activity.

This allows you to get an idea of how many individuals from different companies are interacting with your site. If you decide to track visitors on your website and see a certain number of visits from a particular company, it might be worth engaging with that company’s marketing department as a lead.

Track Visitors on Your Website with Marketing Automation

When you know what content your users are looking at, you’re in a viable position to give them more of the same. If you have great blog content, users can literally fall “down the rabbit hole” and become lost in your content throughout their visit. When you track visitors on your website, you can see the path users are taking through your website and come up with new blog topics and content that matches what your target audience is looking for.

Without the ability to track visitors on your website, you can’t follow users down the rabbit hole, profile specific individuals at companies that may be of interest or know what features of your site might need changed. This summer will be more competitive than ever, so it’s time to get a game plan in place that ensures your content and offerings can compete.

Take a look at Lead Liaison’s robust platform if you’re ready to track visitors on your website. We can get you set up in just a few days!

Marketing Automation Makes Visitor Tracking Even More Powerful

Marketing Automation Makes Visitor Tracking Even More PowerfulVisitor tracking is one of the most important things you can do for your business. When people come to your website, they should have an opportunity to convert in some way – whether that’s contacting you, filling out a form or buying something. Once you have a clear visitor path in place on your website, you have the ability to track visitor behavior to see how appealing your offer is, whether your website should be changed or whether your current visitor funnel accommodates your actual sales cycle. Marketing automation technology can help you do all this.

Visitor Tracking and Google Analytics

Many businesses are already signed up on the free Google Analytics platform. It’s easy to use, it’s robust and you can get a good idea of how visitors are interacting with your site and data from Google Analytics reports. There are, however, some underlying components of your sales cycle using Google Analytics alone won’t address for you.

1) Ease of use – Many organizational executives don’t have the technical know-how to translate the reports into something meaningful for their businesses.

2) Ease of implementation – A similar problem. A company will need a web development professional to install Google Analytics or similar tracking software in most instances.

3) Addressing needs – Google Analytics and similar visitor tracking software will let you know about certain aspects of your users’ behaviors, but won’t translate them into your specific sales cycle. Many firms address this by hiring additional personnel or simply trying to squeeze working with the metrics into their sales and performance programs. If you’re doing your own full time executive or sales job, trust us that this approach doesn’t often work in the most efficient way for your business.

Marketing Automation Tailored to Your Sales Cycle

When you implement an automated marketing solution for your business, you’re addressing the unique needs of your business and your sales cycle at every level. Your marketing automation platform can work with a Google Analytics installation to help capture your data in a way that will truly benefit your business.

re sending that get the most conversions or reactions from your visitors. Marketing automation makes use of dozens of useful tools that help streamline your process and make running your business and marketing teams that much easier.To find out more about how Google Analytics compares to Lead Liaison’s website visitor tracking read this post.

To find out more about how marketing automation can help you gather, analyze and execute on website visitor tracking today, talk to a specialist at Lead Liaison.

VisiStat

VisiStat Inc. vs Lead LiaisonVisiStat Inc. has a nice solution for aggregating website analytics. They do a great job of tracking search words, website visitors, popular pages, search engines and more. However, if you’re looking for more than a website analytics solution Lead Liaison can help. These days visitor statistics aren’t enough and Google Analytics usually provides sufficient website stats for your business. Most small to medium sized businesses need a complete lead management system that includes B2B visitor tracking as a feature, not a focus, of a holistic sales and marketing software platform that complements CRM systems.

Many companies choose Lead Liaison over solutions like VisiStat. because of our ability to provide lead management, lead capture, lead qualification, lead conversion, lead generation and lead nurturing capabilities natively in a single package. The breadth of our offering is very unique but is not the only strength of our software. We take visitor tracking to the next level by providing true real-time analysis of B2B traffic accessible via any website browser or our desktop application. We enable companies to see what businesses are on their website at any given moment, what pages they’re looking at and engage in real-time chat sessions – ideal for inside sales teams. Our deep integration with leading people and company data as a service (DaaS) providers allows Lead Liaison to tap into rich sets of data on over 200 million businesses and 35 million professionals to further enrich B2B visitor stats. No other company offers this level of native integration.

Why You Need More than VisiStat

Tracking website stats won’t grow your business; however, Revenue Generation Software™ will. Start taking advantage of Lead Liaison’s software to drive more leads to the top of the sales funnel and shorten sales cycles by accelerating prospects through the pipe. Experience the power of Revenue Generation Software™ for visitor statistics similar to VisiStat and many more features of our platform!

We invite you to see a different solution from VisiStat Inc. and encourage you to learn more about Lead Liaison by speaking with one of our Revenue Success Managers.

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