Well, that’s a great question and we’ve got answers! It’s us, Lead Liaison. It’s been interesting to see Marketo evolve over the past few years. They started providing analytics on pay per click ads along with a few other basic marketing tools. They’ve grown to a public company with multiple products in their suite. They’re a great company and industry leader, don’t get us wrong. But they might be overkill for your business.
When a prospect of ours contacted us we found they were using Marketo. They’re considering switching as they’ve wondered if Marketo is “more horse than they need”. Well, this happens. As companies grow, especially really quickly, they tend to pile on features and capabilities and often times lose track of the essence of what people need. With this prospect, they cared about the following services:
- Visitor tracking
- Email marketing
- Qualifying leads for sales (lead scoring and lead grading)
- Integration with Salesforce.com
They’ve been paying Marketo upwards of $40,000 per year and I’m sure much more on top of that for support and implementation services. When we showed them Lead Liaison we quickly got their attention. We were checking the box in all these areas and were able to show them innovative capabilities that simplified their sales and marketing operations. Best of all, at about a 45% cost savings. Marketo wants your business, and they want a lot of it. They’ve got to meet Wall Streets demands so they need those big sales. Lead Liaison wants to meet your demands, not Wall Street’s, through customer satisfaction.
Our platform is small business friendly and enterprise ready. We’re hungry for new customers and ready to respond when people ask, “Who are Marketo’s Competitors?”. Give us a chance to show you what we’ve got. We want to win you over.