Who Are Marketo’s Competitors?

Who Are Marketo's Competitors?Well, that’s a great question and we’ve got answers! It’s us, Lead Liaison. It’s been interesting to see Marketo evolve over the past few years. They started providing analytics on pay per click ads along with a few other basic marketing tools. They’ve grown to a public company with multiple products in their suite. They’re a great company and industry leader, don’t get us wrong. But they might be overkill for your business.

When a prospect of ours contacted us we found they were using Marketo. They’re considering switching as they’ve wondered if Marketo is “more horse than they need”. Well, this happens. As companies grow, especially really quickly, they tend to pile on features and capabilities and often times lose track of the essence of what people need. With this prospect, they cared about the following services:

They’ve been paying Marketo upwards of $40,000 per year and I’m sure much more on top of that for support and implementation services. When we showed them Lead Liaison we quickly got their attention. We were checking the box in all these areas and were able to show them innovative capabilities that simplified their sales and marketing operations. Best of all, at about a 45% cost savings. Marketo wants your business, and they want a lot of it. They’ve got to meet Wall Streets demands so they need those big sales. Lead Liaison wants to meet your demands, not Wall Street’s, through customer satisfaction.

Our platform is small business friendly and enterprise ready. We’re hungry for new customers and ready to respond when people ask, “Who are Marketo’s Competitors?”. Give us a chance to show you what we’ve got. We want to win you over.

Who are Marketo’s Competitors?

Alternatives to LeadLander®

LeadLanderLooking for alternatives to LeadLander®? Looking for a lead tracking product? Look no further, welcome to Lead Liaison. Lead Liaison can track your website and much more! LeadLander® has been used effectively by a number of organizations to track website visitors. LeadLander®’s solution is great at identifying which companies visit your website and fits the bill for companies with basic needs. However, if you’re looking to deepen relationships with prospects/customers, automate processes for sales and adopt a scalable sales and marketing platform to fit the needs of any growing organization you should consider alternatives and contact Lead Liaison today.

“I was impressed with LeadLander®’s solution, I had no idea you could track companies visiting your website. Then I was introduced to Lead Liaison’s revenue generation platform. Their true real-time technology allows them to do so much more. I look forward to leveraging some of the things Lead Liaison has coming down the pipe. Rather than having a single product to fit a niche need, I feel like we’ve got a platform to fit our long term needs.” – Global High Tech Company

Whether LeadLander® or Others – Qualify your Vendor

When comparing Lead Liaison to LeadLander® and other competing solutions it’s important to consider the big picture. Ask your vendor the following 10 questions. If they can’t help you – we will!

Top 10 Questions to Ask your Lead Management Vendor

1. Is your solution real time? What do you mean by real time?
2. What sales prospecting solutions do you have?
3. How integrated is your solution with other sales and marketing tools?
4. How easy to use is your tool?
5. How do you automate processes for sales and not just push out lists of website visitors?
6. What type of personalized and intimate support do you offer?
7. If necessary, how open are you to adapting your tools to meet our needs?
8. Do you offer a platform or a product?
9. How do you satisfy all aspects of the lead management lifecycle – sales prospecting, lead capture, lead response, lead tracking, lead distribution, lead qualification, lead nurturing and ROI measurement?
10. What is your roadmap?

In summary, Lead Liaison differentiates both our offering and our company from other lead management competitors in the following ways:

  • True real time performance
  • Sales prospecting solutions
  • Multi-dimensional access (web, desktop, CRM)
  • Opportunity to scale up to other products and solutions
  • Personalized and intimate support
  • “We-listen” mentality with a “yes-we-can” attitude

Contact Lead Liaison today to see how our growing company can help yours.

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  • (1) Lead Liaison is not affiliated in any way with LeadLander®, does not provide LeadLander®’s services, and does not own the LeadLander® Service Mark. Lead Liaison provides its own unique visitor tracking solution as shown here.
  • (2) True real-time means after logging in, you’ll see website visitors as they’re on your site without having to refresh the page.
  • Reference our Blog Disclaimer.