CRM Integration
Lead Liaison‘s
revenue generation software has ultra-tight integration with CRMs such as Salesforce.com. Designed from the ground up with
CRM integration in mind, Lead Liaison integrates all lead activity (e-mail open/sent, video views, web visits, and more) into the Activity History sections.
- Store a leads web visit history and relevant activities inside your CRM
- Automatically synchronize lead scores, activity, and business intelligence information
- Import new leads and business intelligence information in a single click
CRM Integration Best Practices
Revenue generation software is complementary, not competitive, to CRM systems. Use it for
lead generation and process automation to augment contact/lead intelligence for better decision making.
Benefits of CRM Integration
Lead generation software integrated with your CRM improves efficiency in organizations. Sales or marketers only need a single resource instead of multiple solutions. Automatic, bi-directional synchronization between CRMs keeps the lead generation system and CRM in close communication ensuring data is consistent and refined.
