When used correctly, marketing automation is a powerful tool for real estate agents. It allows agents to streamline their marketing efforts and push leads through the funnel much faster. Here are some specific ways that marketing automation helps real estate agents succeed.
Better Buyer Profiles
Lead Liaison uses data from over 100 social networks to enrich Prospect (Buyer) profiles with social information, giving you more insight into who you buyers are and what they are looking for. We also track what your website visitors are searching for on your website, and can categorize buyers based on their search keywords. Knowing what your buyers want is the first step to finding them the perfect home.
Utilize Web Forms
Agents can use web forms to convert more website visitors while simultaneously gathering additional information about that buyer, like their bedroom count or location preference.
Send Your Message Strait to Their Phone
Text messages are a great way to get a quick message out, and since it’s (usually) conscience, the chances of your audience reading it is very high. With marketing automation, you can send a text message to a list of people that might be interested in a new home you have for sale. You can even use the merge feature to make the entire message dynamic, so your text message could read: “Hi Jennifer, I have a new listing available at 123 Street Lane. Let me know if I can schedule a showing for you!”
Send Updates in Real Time
Real estate is a fast-paced industry, and buyers want information quickly. It is easy to deliver that information when you use marketing automation software. Agents can build customized email templates in advance, and simply plug in relevant information which can then be sent immediately or scheduled for later. Educational or touch-base emails can also be sent out as a part of a nurture campaign, or can be sent to certain lists (ex: “Buyers interested in 3 bedrooms” list, or “lakefront buyers” list). This type of real-time, relevant information is critical in real estate. Here are 11 Time-Saving Email Templates Every Real Estate Agent Needs.
Reach the Right Leads with Lead Scoring
It’s no secret that some people merely browse on real estate websites without much interest in buying, while others are ready to buy immediately. Marketing automation software allows users to take advantage of lead scoring. This process scores leads based on how likely they are to convert. Using a lead scoring system, real estate agents can put all of their resources into leads that are ready to buy. This will allow them to increase conversions without wasting their time on browsers that aren’t ready to buy a property.
Speak Directly to Leads with Dynamic Websites
Many real estate agents create websites with general information that doesn’t speak to a buyer. Lead Liaison’s SiteEngage™ allows agents to create dynamic content on their websites based on each individual visitor. For instance, an agent can tailor their website to speak to visitors based off of their location. This is especially helpful for agents that cover a large geographical area. Dynamic content could also be used to speak to a buyer’s preference by showing them a featured property based on their Prospect Profile.
Social Media Marketing
Social media is an important part of real estate marketing. But, it can also be time consuming, especially if you’re logging into and posting on multiple accounts. Real estate agents can streamline their social media marketing by posting to multiple accounts at one time, and even scheduling those posts in advance so you’re sure not to miss peak social media hours.
These are just some of the ways that marketing automation helps real estate agents convert leads. When you use marketing automation software, there is no limit to what you can do in real estate. Request a demo from one of our experienced professionals, and we can show you how we can help you succeed in the real estate business!