How to Qualify Opportunities with Lead Scoring
All businesses need leads, but one of the primary problems is the pressure to generate qualified leads and route the right ones to sales. Perhaps your inbound marketing strategy has helped generate a database full of leads, through varying campaigns. You have a bevy of potential customers interested in your products or services, but are […]
Tools of the Trade: Screencast-O-Matic
In the busy world we live in, we all have our secrets to being more productive and more organized. Technology lends itself to creating more solutions. Lead Liaison is one of those solutions, and we have clients all over the globe that agree! But we didn’t get here by using outdated resources. Here at Lead […]
How to Get Through the Gatekeeper & Raise Brand Awareness Using Marketing Automation
Sometimes the easiest way to not only get through the gatekeeper, but to get your prospect’s attention is to deliver the “WOW” factor. See, most gatekeepers see the same emails. They get the same phone calls. You are just one of many, and most are boring. If you were in their position, what would happen if you received something super […]
Make Sure Your Marketing Agency Has Options
I work for Lead Liaison as a solutions specialist. I travel with our sales team on occasion to conduct trainings and have deeper level discussions with clients. On one of my trips, something caught my eye. I’m not quite an HVAC expert, but I’m familiar with the big name brands that are out there after […]
3 Sales Tools I Wish I Had When I Was in B2B Sales
Ladies and gentlemen, account executives, and sales reps everywhere, I salute you. I have tried my hand in business to business sales and could just never get a rhythm down. They warned me going in that it’s hard to get your foot in the door these days – boy were they right! In a market saturated […]
Why Blogging Should Be a Key Part of Your Marketing Plan
Did you know that 70 percent of the links that people click on online are organic? In other words, 7 out of 10 internet users ignore paid ads and click on natural links, like blog posts and articles, instead. While there are many ways to attract organic traffic, blogging is the best option. Companies that […]
Social Media and Brand Awareness
There isn’t just one key to success for a company, no matter the size. Success is usually a product of persistence, best practices, and even a little (or a lot of) luck. One very important key to success is creating brand awareness. We’ve talked about brand awareness several times on the Lead Liaison blog, but […]
Marketing Automation is for Universities
Educational institutions don’t often realize that marketing automation is for universities and colleges, too. The key to any department at your educational institution being successful is rooted in a foundation of strong communications with your stakeholders. Unfortunately, small departments are often tasked to communicate with thousands of people. This can be time consuming and expensive. The […]
The #1 Mistake that Prospective Marketing Automation Buyers Make
We won’t beat around the bush. The number one mistake that prospective marketing automation buyers make is delaying a decision. This results in: Lost opportunity cost for your company Jeopardizing your current and future employment opportunities because you are missing out on providing your organization a basic necessity Giving your competition a bigger head start in marketing Failing to support your sales staff (and we’ve never […]
Marketing Automation Like my Pool Guy
Background on Pool Shopping Professionally, I work for Lead Liaison as a technical solutions specialist. Personally, I’m a father of two beautiful girls, 10 and 7, with an amazing wife that puts up with my shenanigans – for 12 years running now! Occasionally my professional career and personal life overlap. When you’re immersed in your […]
4 Old Marketing Habits That You Need to Replace
SEO and internet marketing are constantly changing. That means if you use old-school marketing tactics, you’re likely a few steps behind your competitor. Check out some old habits that no longer work. We’ll then give you ways to update your marketing arsenal to achieve the best results possible. Using Purchased Email Lists Purchased lists used […]
Tools of the Trade: Evernote
In the busy world we live in, we all have our secrets to being more productive and more organized. Technology lends itself to creating more solutions. Lead Liaison is one of those solutions, and we have clients all over the globe that agree! But we didn’t get here by using outdated resources. Here at Lead […]
How Marketing Automation Can Help Real Estate Agents Convert More Leads
When used correctly, marketing automation is a powerful tool for real estate agents. It allows agents to streamline their marketing efforts and push leads through the funnel much faster. Here are some specific ways that marketing automation helps real estate agents succeed. Better Buyer Profiles Lead Liaison uses data from over 100 social networks to enrich […]
How to Start Generating Leads for Your B2B Company
*Editor’s Note: The views & opinions expressed in any guest post on our site are those of the guest author and do not necessarily reflect the opinions and views of Lead Liaison. The impact of this “how-to” post can go either way — you resolve to “suspend” ties with your lead generation partner, or you […]
Tips on How to Be More Personable on the Phone
There’s a good chance that you spend a lot of time on the phone for work. You might have to prospect for clients or speak to existing clients. Whatever the case may be, you need to be as personable as possible. Follow these tips and you’ll be more personable and engaging in no time at all. […]
