Marketing Segmentation

What is marketing segmentation? Interestingly, marketing segmentation is not listed in Wikipedia – the mother of all definitions. However, Wikipedia does define “market segment” as “a sub-set of a market made up of people or organizations with one or more characteristics that cause them to demand similar product and/or services based on qualities of those […]

Fill your Sales Pipeline using Technology

Are you like most companies and need to fill your sales pipeline? Recently, we came across this article about keeping your pipeline full with qualified leads. The article discusses three keys to lead generation success: 1. Consistency 2. Implementation 3. Patience, persistence, and follow-up However, there’s only one thing missing – how do you do […]

Sales Pipeline

Sales pipeline, sales cycle, pipeline and revenue cycle are just a few terms thrown around in sales and marketing organizations across the globe to define the life cycle of a sale. There’s no single name for opportunities moving from initial contact to customer. In fact, the health care industry adds to the confusion by defining […]