The Value of a Qualified Lead
As salespeople we are all excited about what we do, that’s why we do it. We are passionate about our products, services or solutions and will talk to anyone anytime about it if they show the least bit of interest. That’s what makes us great at what we do, but I also feel like maybe […]
What’s the difference between marketing automation and sales enablement?
What’s the difference between marketing automation and sales enablement? On the surface, the two solutions seem very similar; however, they serve different purposes. In this article we’ll compare and contrast marketing automation with sales enablement. Primary User The first difference is with the primary user. Sales enablement is used by sales people whereas marketing automation […]
Why Do People No-Show for Sales Appointments?
We have all been there. You schedule a call with a hot prospect, only to realize that they are a no-show for your initial sales call or demonstration. No-shows are notorious in the online meeting world (i.e. GoToMeetings, etc.). While everyone will be no-showed occasionally, the frequency of no-shows is directly related to your process. […]
Nonprofits and Marketing Automation: Omni-Channel Fundraising
Nonprofits need marketing automation, plain and simple. Specifically because marketing automation can help nonprofits make the most of their marketing budgets. In this series, we are talking about the ways that nonprofits and marketing automation can work together to generate more giving. Omni-Channel Fundraising for Nonprofits Omni-channel fundraising should be part of a nonprofit’s strategy. […]
Facebook + Automation = Success
With over 1 billion active Facebook users, it’s considered the ‘go to’ platform for social media marketers. Many social media experts have ploughed time and effort into building a great audience, have lots of engagement, and have suddenly seen this drop. This is because the social media platform has been on rather a mission recently […]
Should I Write Business Blog Posts?
Business blogs can be somewhat of a hot topic, as it relates to marketing investments. It might not be for every company, or every employee. Regardless, it’s important to think through the pro’s and con’s of starting (and maintaining!) a business blog before committing. The Con’s of a Business Blog It’s time consuming. You need […]
Marketing Automation with Squarespace
Marketing automation with Squarespace is easy to do when you connect two systems together, specifically – your website and marketing automation platform. As a standalone solution, Squarespace is a fantastic, cost effective way to build and manage your businesses website. However, without connecting it to a marketing automation platform you won’t be able to take […]
3 Awesome Results from Visitor Tracking
If you’ve been in marketing for any amount of time, you know that Inbound Marketing is all the rage and visitor tracking is a must. That great content on your website doesn’t mean much if you don’t know who’s engaging with it. But you know that already. What you may not know is what you […]
Nonprofits and Marketing Automation: Automation & Analytics
Nonprofits need marketing automation, plain and simple. Specifically because marketing automation can help nonprofits make the most of their marketing budgets. In this series, we are talking about the ways that nonprofits and marketing automation can work together to generate more giving. Automation and Analytics for Nonprofits With 57 percent of nonprofits claiming they don’t […]
The Importance of Event Follow-Up: Part 1
Your organization just attended a big marketing event. There was a lot of planning that went into your organzation’s participation at this event. You spent lots of marketing dollars trying to make an impact, and hopefully creating a lot of leads. And it worked! Your onsite representatives collected tons of leads! You probably already know […]
Lead Nurturing Using Email
Lead Nurturing is dying quickly, and marketers are to blame. People are overwhelmed by massive amounts of email; and even your biggest fans are starting to see “educational” materials as being spam. If I want to learn, I tend to go to a podcast, blog, or specific website for information. Information has lost its value in […]
Converting More Online Leads: Sales Team & Marketing Team Coordination
Marketing teams utilize online marketing activities to directly impact lead generation. It is no secret that leveraging data from various marketing channels provides companies with the ability to determine ROI and increase sales. Because of the nature of this relationship, a company’s marketing team and sales team should be closely aligned in order to close […]
What NOT To Do When Creating Your Newsletter
The only good newsletter that I ever received was in 2008. I’m not kidding. At the bottom of the newsletter was an offer that simply said: For the first 20 people to respond to this email, you will receive a pair of tickets to our suite at the next New England Patriots game. I won, […]
5 Reasons Sales Teams Benefit from Microsoft Dynamics CRM and Marketing Automation Integration
We’ve talked about the 5 ways that marketing teams can benefit from Microsoft Dynamics CRM and Marketing Automation integration here. Today, we want to take a look at how sales can benefit from that same integration. Let’s face it: time is not the sales person’s friend. I’ve seen far too many talented people fail in […]
5 Reasons Marketing Teams Benefit from Microsoft Dynamics CRM and Marketing Automation Integration
What are the 5 ways marketing teams benefit from Microsoft Dynamics CRM and Marketing Automation integration? In this article we’ll discuss 5 ways marketing marketing teams benefit from integrating Microsoft Dynamics CRM with marketing automation. Sales reps have always had their system of record, a CRM. A CRM is a common repository, a place to […]
