Entries by Ryan Schefke

Infographic: Post-Event Lead Nurturing Strategy

Want the executive summary? Download the infographic here. Marketing events can be a very costly effort. There’s the booth rental, the booth design/display, travel and expenses for your employees working the booth. Service costs like electricity, cleaning, or wifi can sneak up on you. Badge scanners are expensive (have you looked into other options?). I […]

Decision Guide: Comparing Pros and Cons of Badge Scanners vs Mobile Apps

Want the executive summary? Download the infographic here.  It’s time to prepare for your upcoming trade show, but lately you’ve heard a lot about new mobile apps that allow you to forego the pricy badge scanners and use your own devices. It sounds intriguing, but you’ll need to know a little more before making the […]

Event Strategy: How to Properly Manage Leads from a Trade Show or Other Marketing Event

Want the executive summary? Download the infographic here. Does your company do marketing events, like trade shows or conferences? Whether you’re just dipping your toe into marketing events, or you’re a seasoned pro, it doesn’t hurt to learn more about how to perfect your event strategy. When preparing for an event, there are two main […]

How to Prepare for a Marketing Event

There are various types of marketing events to attend; traditional marketing events like trade shows, corporate events, social gatherings, and more. Regardless of the event, a marketer must go through some checkpoints before the event. In this article we’ll cover how to prepare for a marketing event to make your event as successful as possible. […]

What’s the difference between marketing automation and sales enablement?

What’s the difference between marketing automation and sales enablement? On the surface, the two solutions seem very similar; however, they serve different purposes. In this article we’ll compare and contrast marketing automation with sales enablement. Primary User The first difference is with the primary user. Sales enablement is used by sales people whereas marketing automation […]