Entries by Ryan Schefke

Akkroo Acquired By Integrate for $34M

I’ve been thinking about the news I heard last Thursday, April 4th 2019, that a company called Integrate acquired Akkroo for $34M. Consolidation in the martech space is nothing new. In our six years in business, we’ve seen it happen over and over again, Oracle acquiring Eloqua, Upland Software acquiring LeadLander, Adobe acquires Marketo…the number […]

Sales Prospecting Manual: The Secret to B2B Sales

To download the Sales Prospecting Manual: The Secret to B2B Sales white paper .pdf, click here. Overview This manual is a step-by-step guide to sales prospecting. The manual was curated through real-life experience with the sales team at Lead Liaison. By following this manual your B2B sales team should expect to have a smooth-running, well-oiled […]

Creative Strategies for Your Next Trade Show or Marketing Event

Want the executive summary? Download the infographic here. To access our Event Lead Management Kit, which includes this resource, click here.  Looking for creative strategies to use at your next trade show or marketing event? Look no further! We’ve gathered lots of ideas that can help you before, during, and after an event. Before an […]

Infographic: Post-Event Lead Nurturing Strategy

Want the executive summary? Download the infographic here. To access our Event Lead Management Kit, which includes this resource, click here.  Marketing events can be a very costly effort. There’s the booth rental, the booth design/display, travel and expenses for your employees working the booth. Service costs like electricity, cleaning, or wifi can sneak up […]

Decision Guide: Comparing Pros and Cons of Badge Scanners vs Mobile Apps

Want the executive summary? Download the infographic here.  To access our Event Lead Management Kit, which includes this resource, click here.  It’s time to prepare for your upcoming trade show, but lately you’ve heard a lot about new mobile apps that allow you to forego the pricy badge scanners and use your own devices. It […]

Event Strategy: How to Properly Manage Leads from a Trade Show or Other Marketing Event

Want the executive summary? Download the infographic here. To access our Event Lead Management Kit, which includes this resource, click here.  Does your company do marketing events, like trade shows or conferences? Whether you’re just dipping your toe into marketing events, or you’re a seasoned pro, it doesn’t hurt to learn more about how to […]