Marketing automation is far from a trendy phrase that businesses are using to create buzz. When marketing automation tools are implemented, lead nurturing skyrockets: an astounding 451% of companies see an increase in quality leads and 53% higher conversion rates. Marketing automation will also save you time, money, and stress and will condense many of your daily activities so your team can focus on more important tasks. Clearly, marketing automation is a solution that many businesses should be engaging. If you’re just now considering adding marketing automation, you may be overwhelmed in the sea of options. We’ve broken down a few marketing automation tools for you to consider.
Blog Content Management Systems
You’re probably familiar with this type of marketing automation system and don’t even know it. Popular blog content management systems include WordPress which is an active user community that has an enormous range of plugins available, all designed to help you create and manage a blog. Other options include Joomla and Drupal. Like WordPress, Joomla has an enormous interactive user community who can answer your questions or address concerns. Drupal is an additional option that is an open source CMS and is used to create blogs as well as enterprise applications.
Landing Pages and Lead Capture Forms
A landing page is a single web page, designed to be individual from your main web pages. In simpler terms, a landing page can be any web page that someone ‘lands’ on but it’s generally used for one main purpose: to guide users to convert. Some landing pages are ‘click-through’ which means your user will click a link through to another page. Typically, this page will be a descriptor page offering them more information about your products. Lead capture forms are often on the landing page: a place where users can submit their information for a Freemium trial, get a free sample, or request that the sales team call them back with more information. Truly, the lead capture form should be the focus of your landing page and its placement is important.
Contact Management and Lead Nurturing
The most popular contact management suites for midsized companies include Lead Liaison, which allows you to rank your website and sales team generated leads according to buying interest – making your leads all the more powerful and improving conversion rates. Some content management suites also allow you to manage your social media accounts and offer extensions that will make you even more automated – especially common and time-consuming tasks. You can even choose software that will track your interactions with potential customers, making it clear where they fall in the conversion funnel.
Perhaps the most time-consuming and tedious task, automating your email marketing frees up a considerable amount of your time. Want to email all contacts that are about to exhaust their Freemium version? Email marketing automation can send out targeted communications and automated messages while also appearing to be customized to each receiver: this means that you’ll create a more personal relationship, which will hopefully lead to higher conversion rates.
This isn’t an inclusive list of all the marketing automation tools available but it is a good place to start. There are options that can automate some or all of your marketing. You just have to do your research and decide which one is right for your company and your customers!