Do you know which leads are more likely to become customers? There’s nothing more exciting than a fresh new group of leads, all contacted through a successful marketing strategy and ready to be turned over to an eager sales staff. But as we all know an unfortunately small percentage of those leads, no how well they were acquired, will be ready to buy when they are contacted. So how do you know which leads are likely to become customers, and how do you help your staff contact those leads at the right time? Using a combination of tools available through Lead Liaison’s software and solutions you can help your marketing and sales staff capitalize on every opportunity.
Lead Liaison is able to offer these sorts of results by employing a variety of different approaches to information collection, analysis, and automated marketing solutions to keep leads engaged and accessible for the right moment for your team to make the sale. How does this work? It begins with the analysis of data gleaned from your website and other materials, which feeds into a sophisticated algorithm of lead grading and scoring to tell you’re sales team when a lead can be converted into a customer.
One of the basic principles of creating an automated marketing solution for your company is gathering and examining the data that customers bring to your marketing team through their activity on your website and with other materials. Actions like web form conversion, email opens and social media activity inform your marketing team of what is working with customers and helps sales better understand the interest of their leads.
Buy signals are a real-time system of alerts that will communicate with your sales team when a potential lead performs an activity that exhibits a good chance to make a sale, such as a time-sensitive email click through or web form submission.
Lead grading is a vital technique in helping your marketing team identify ideal buyers. Lead Liaison’s lead grading algorithms take a variety of factors into account, including job title, industry, geography and revenue to determine whether or not they are a good match for your product or service and thus would make a likely sale. These qualifications are fully customizable, letting your team develop the ideal customer for your company.
Using the data compiled by the lead grading algorithms, Lead Liaison’s software scores individual leads, and passes this data on to your sales team. Using the hot lead dashboard, Briefcase, your sales team will have all the information they need to know when a lead is ready to buy and have the information they need to make the sale. Information such as buy signals, overall activity and lead grade is delivered into the engine to create a complete picture of your potential customers.
Lead Liaison’s tools for helping your team know which leads are more likely to be converted to customers don’t end there. Visit our marketing automation blog to learn more about practices such as lead nurturing, which helps you turn cold leads into warm one.