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Trovan Finds a Perfect Match with Lead Liaison

Trovan

It’s not every day that a medium-sized software company competes with, and outperform, the industry’s top website analytics platforms. But, that’s just what happened when Trovan needed a tracking solution that provided high-quality, digestible data.

Trovan is a supplier of radio frequency identification (RFID) solutions for animal identification, industry, logistics, and access control. Their products are used in situations like LPG cylinder tracking, automated data collection for aquaculture, small tool inventory control. Other examples of their products’ applications are in companion animal recovery, hazardous material tracking, human health records monitoring, and much more. They’ve been in business for over 25 years, and undoubtedly know a thing or two about tracking.

Trovan used another well-known website tracking and analytics platform for many years, but grew frustrated with it’s lack of usability and complicated interface. “The information became too convoluted,” says Barbara Masin, Marketing Manager at EID, Trovan’s U.S. distributor. “We felt that it was not giving us the digestible data that we were looking for.” They looked at a few other sales and marketing solutions, but still needed something more granular. In their search for a better solution, they focused on reviews and comparisons like those found on G2 Crowd or Capterra. There were a number of solutions, and Trovan noticed that Lead Liaison had very high marks. They started investigating Lead Liaison, and found that based on their website and their approach sales and marketing software, it might be a great fit. Little did they know how great a fit it would be.

With Lead Liaison, Trovan is able to customize their website and tailor it to what their customers are looking for. They can see where their visitor’s interests are, and it’s helped them zero in on what they need to be doing to enhance their visitor experience. They are now able to put more detailed information on pages that see more traffic, helping connect the dots for their prospective clients.

Lead Liaison is preparing to launch a robust, enterprise reporting and analytics solution called Revelation™. In preparation, they are engaging with a few early adopters, including Trovan. Masin and her team receive customized push reports that give comprehensive overviews of activity on their website. With the ability to email reports to multiple users, Revelation™ has met Trovan’s needs.

But, it’s not just the product that is important. Customer service is an important piece of the puzzle, especially for Trovan. In their research, Masin found that several competitors wouldn’t even have a live person answering the phones, and it was difficult to get responses. Lead Liaison’s remarkable support and personalized follow-up were an added bonus for Masin. “[Their customer service team] really bends over backwards to make it just right for the customer. I would say that’s absolutely exceptional. The level of personalized hand holding and customer care far exceeds any other software product that we’ve had.”

About Trovan 
Trovan, Ltd. provides RFID tracking and identification solutions for industry, logistics, access control and animal identification. The company supplies transponders, portable readers, fixed mounted readers and turnkey solutions for targeted applications.

About Lead Liaison 
Lead Liaison provides cloud-based sales and marketing automation solutions that helps businesses accelerate revenue by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales providing sophisticated visitor tracking and additional website engagement tools to boost sales effectiveness. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison is headquartered in Allen, Texas, near Dallas. For more information, visit http://www.leadliaison.com or call 1-800-89-LEADS (895-3237).

Lead Liaison is Prepared to Revolutionize the Relationship Between Marketing and Analytics

Allen, TX – Lead Liaison is revolutionizing the way marketers, executives, and salespeople receive and analyze their data. Lead Liaison is hard at work fine-tuning the marketing automation company’s newest add-on: Revelation™. Never before has reporting and analytics like this been so seamlessly integrated within a marketing platform.

A Wealth of Data as the Foundation

Lead Liaison is already a powerful tool for collecting data on prospects, customers, and partners who engage with a company’s outbound and inbound marketing. Their cloud-based marketing automation system is second to none. They top that with massive amounts of demographics and social insight to generate rich prospect profiles. But, the sign of a true leader of the pack is their ability to adapt to the needs of their clients. They recognized that something important was missing. It was clear that there was a need for a powerful platform to analyze and interpret that data in order to deliver useful insight to its users.

The Solution

As an answer to this cry, Lead Liaison is preparing to launch one of their biggest add-on’s yet. Revelation™ is an analytics platform built on the industry’s best business intelligence engine, to deliver rich visual insights, answering sales’ and marketing’s most burning questions. This add-on provides data in a beautifully rendered dashboard that includes heat maps, bar charts, geographical maps, and more. Custom reports can be created, saved, and scheduled for email to users on a periodic basis.

It’s Almost Here

While it isn’t available to the public just yet, it is rapidly evolving – and taking shape with the help of our trusted clients. Revelation™ is currently being rolled out to early adopters . John Peebles, CEO at Administrate, a fast growing Training and Learning Management Systems company, says “We’re always looking to reduce the time it takes to nurture prospects and increase the efficacy of our communications with those leads.  The best way to do this is with actual metrics, and we’re really pleased with the latest updates from Lead Liaison as they’re helping us improve our business and generate more leads.”

Businesses interested in this launch are being directed to Lead Liaison’s Account Managers to learn more about this exciting breakthrough in the marketplace.

About Lead Liaison
Lead Liaison provides cloud-based sales and marketing automation solutions that helps businesses accelerate revenue by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales providing sophisticated visitor tracking and additional website engagement tools to boost sales effectiveness. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison is headquartered in Allen, Texas, near Dallas. For more information, visit http://www.leadliaison.com or call 1-800-89-LEADS (895-3237).

 

Lead Liaison Opens It’s Doors to Partners

Lead LiaisonAllen, TX – To kick off the new year, Lead Liaison has recently launched a Partner Program. This strategic step is in an effort to make even more innovative and exciting enhancements to their powerful solutions which include visitor tracking, marketing automation, tools for engaging website visitors with dynamic website content, and more.

The intent is to offer added insight and expertise into an industry dominated by publicly-owned conglomerates. Lead Liaison’s mission has always been to form partnerships with each of their clients to help them reach their marketing and sales goals. This thirst for partnership is now reaching outside of their own client-base and into the marketplace. Jennifer Worsham, Director of Marketing at Lead Liaison, explains, “We believe that ‘two brains are better than one.’ While we strive to give our clients every tool that they could possibly need to be successful, we recognize that there will be some areas outside of our wheelhouse – where other companies do it better. Instead of competing with these companies, we want to partner with them in order to reach a common goal: to give our shared customers every opportunity for success.”

Partnerships are important for Lead Liaison, their partners, and their shared customers because these mutually beneficial relationships help better serve the marketplace. Lead Liaison hopes to use these partnerships as a way to help strengthen areas in which partners may be weak, and vice versa. They will be able to do this by first identifying clients’ pain points. If those pain points are outside of the realm of the software’s functionality, Lead Liaison can help clients close the loop by bringing in a partner’s powerful solution or service.

Up until this point, the marketing automation company has been more than a little selective with the partnerships they have pursued. While there will still be a great deal of vetting, opportunity has now been given to the masses and is expected to make a big impact on the industry as a whole. “Our customers are at the forefront of our minds. We only want to focus on partnerships that would benefit them,” says Worsham.

Partnership opportunities include, but are not limited to, resellers, referrals, and integrations. Past partnerships include print and mail API creator, Lob; Pipedrive CRM, Citrix’ GoToWebinar, Google AdWords/Analytics, Wistia, Facebook, Twitter, LinkedIn, and more. Growth Engineer at Lob, Shrav Mehta,  comments on his excitement to partner with Lead Liaison this past fall, “Lead Liaison and Lob share [a common] goal, which is why we were excited to partner with them on this project.”

In addition to their partnerships, both past and future, Lead Liaison also integrates with over 400 third party applications. They boast a wealth of native integrations, as well as a full-featured API and Zap that offers additional ways to connect the system’s capabilities to other applications or create personalized integrations.

Interested in partnering with Lead Liaison? Visit Lead Liaison’s Partner Page for more information.

About Lead Liaison

Lead Liaison provides cloud-based sales and marketing automation solutions that helps businesses accelerate revenue by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales providing sophisticated visitor tracking and additional website engagement tools to boost sales effectiveness. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison is headquartered in Allen, Texas, near Dallas. For more information, visit http://www.leadliaison.com or call 1-800-89-LEADS (895-3237).

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Lead Liaison Wows Marketing Automation Industry With Most Recent Feature Release

ALLEN, TX – Lead LiaisonIn the spirit of the season, Lead Liaison has gifted its clients with added solutions and updates that help salespeople and marketers finish the year with a bang. Sr. Support Engineer at Lead Liaison, Alan Page, weighs in on the strategy behind this update, “what good is a powerful marketing automation suite if it isn’t intuitive? We’ve spent a lot of time building out some of the market’s most valuable tools, and now our mission is to make those tools even easier to use.”

Custom Activities

This release is one of the most valuable ones to date, enabling tracking and automation truly tailored to the individual needs of each business. Custom Activities track any type of activity imaginable, and can be triggered from JavaScript or from the API. Anything that’s not a standard activity, such as email engagement, page visits, etc., can now be logged and used in automations or segmentations with custom activities.

For example, suppose a user needed to track when a prospect placed a phone call to their support number. Before now, there wasn’t much that could be triggered around a custom activity such as this. Now, companies can track virtually any activity and details about it (like the time of call or duration) by adding this information to the prospect’s profile. What’s more, this information can then be used as a part of an automation to follow up with something personal like a handwritten letter thanking them for the call.

“We’re pumped about what custom activities can do for clients. They’re not limited to standard activity tracking, like emails, documents, forms, etc. Anything they imagine can be tracked. We recently connected our Fulfillment Actions, a very light-weight, highly efficient form of automation, to custom activities to trigger immediate actions when the custom activity happens. Technology is amazing!” – Jen Worsham, Director of Marketing

Other examples of what users can log are things like product orders, preferences and interests, or website engagement (like button clicks, link clicks, etc.).

Other Updates to Note

Updated Interface

Lead Liaison’s platform is one of the most rapidly updated and ever-evolving platforms on the market. Unlike other applications that have a take-it-or-leave-it approach, the automation powerhouse yearns to continuously enhance the user experience. In this facelift, tables were improved, font sizes were increased for better readability, and most actions on tables can be executed with a single click on hover.

Support for Custom Fonts

Custom fonts supported in Lead Liaison’s email builder are now available across the entire platform, including postcards, web forms, landing pages, and more. It’s now easier than ever to match branding and styling with marketing assets.

About Lead Liaison
Lead Liaison provides cloud-based sales and marketing automation solutions that helps businesses accelerate revenue by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales providing sophisticated visitor tracking and additional website engagement tools to boost sales effectiveness. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison is headquartered in Allen, Texas, near Dallas. For more information, visit http://www.leadliaison.com or call 1-800-89-LEADS (895-3237).

 

Lead Liaison Weighs in on How to Run a Webinar using Marketing Automation

How to Run a Webinar

To view this Press Release in it’s original context, please visit PRWeb’s recent news.

In their newest publication, How to Run a Webinar, Lead Liaison dives into the details to spell out what it will take to make your webinar project the best it can be. The cloud-based sales and marketing automation solution is a trusted partner to B2B companies worldwide. Recently, they’ve teamed up with Lumen21, a provider of compliant cloud computing, to execute a webinar.

“It was so awesome working with Lead Liaison on our first webinar. Their software allowed us to basically templatize the entire webinar process from invite, to reminders, to follow up. Our team really loved being able to create all the pieces of the webinar that matched our branding. Emails, forms, landing pages, and automations were all used to pull it off. We added $660,000 into our sales pipeline from the webinar and are already planning our next event with Lead Liaison. The next one will be even easier now that the process is already setup!” – Jim Westrom, Sales Manager at Lumen21

Once a company has decided to put on a webinar, there has already been a lot of thought put into the content itself. The need for education on a certain topic pertaining to an industry is there and  offering up that information in a webinar format is increasing in popularity. But there’s a lot more that is involved in getting set up for successful execution.

Preparation – the Invitation and Registration Process

Preparation is key. This report shares proven tips and recommendations that will help determine who to include on the invitation list. As a leader in the marketing automation space, Lead Liaison’s Marketing Automation software can helps determine who to invite by segmenting a database using lists, demographics, behaviors, and other types of criteria. The publication teaches people how to automate the invitation & registration processes, providing sample automations to prevent missing a beat.

Follow-up

It’s important to follow up with attendees and no-shows once the event is over. Lead Liaison provides perspective into communications that they’ve seen be successful in the past. Recommendations such as sending a link to a recording of the webinar out to those who attended and who were not able to attend, which takes users to a landing page that can not only monitor who watched the video, but also how much of the video they watched.

Make the Most Out of Your Efforts

Once a roadmap for webinar success has been built, use that model over and over again. When companies build their webinar processes within a marketing automation platform, they can use it countless times. How to Run a Webinar also provides ideas on how to syndicate content to make the most out of marketing investments. Ideas like creating Trackable Content with a white paper, or putting together an informational kit.

This publication is one of many extremely valuable resources offered by Lead Liaison. Visit their Resources page to find more.

About Lead Liaison
Lead Liaison provides cloud-based sales and marketing automation solutions that helps businesses accelerate revenue by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales providing sophisticated visitor tracking and additional website engagement tools to boost sales effectiveness. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison is headquartered in Allen, Texas, near Dallas. For more information, visit http://www.leadliaison.com or call 1-800-89-LEADS (895-3237).

Marketing Automation Company Introduces World’s Easiest to Use Web Form Builder

ALLEN, TX — July 14, 2016 — Lead Liaison, a leader in marketing automation software, announces exciting new features to enhance user experience within their top rated platform.

World’s Easiest to Use Web Form Builder

Great marketing automation companies are superb listeners. One attribute that Lead Liaison is known for is the attention they give to what users have to say about their application. This upgrade is no different. Feedback indicated that there was a need for an easier interface when creating forms within Lead Liaison’s Revenue Generation Software® platform. Their new form builder, which mirrors user experience for their email builder, was released last week. It features drag and drop functionality and the ability to customize color, fonts, field sizes and more with just one click. This feature is expected to cut down on time markers spend creating campaign content.

Jen Worsham, Director of Marketing & Client Relations at Lead Liaison says “Being able to style a form from the user interface is huge! Prior to this new generation form builder, customers would have to create separate style sheets. Now, they simply select colors, fonts, and more with a few mouse clicks. This visual web form builder lessens the dependency that marketers need for IT and web developers to assist them in the form creation process.”

Email Enhancements that Save Time

Lead Liaison already makes database segmentation easy, allowing users to segment their leads into various categories, based off of things like lead score or location. In previous versions, users would need to build a separate list within the email function of the app in order to target specific groups. Now, they’ve made communicating to those groups even easier with their “Send to portion of database” email option.

“Our visual email builder is the best in the industry, hands down. It’s super easy to construct emails with our drag and drop designer. Now the user gets an inline experience, where they can create and send an email to a new list all without having to diverge from the core email sending experience. I expect a lot of marketers to recoup more of their valuable time with this new time-saving feature.” – Worsham

About Lead Liaison

Lead Liaison provides cloud-based sales and marketing automation solutions that helps businesses accelerate revenue by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales providing sophisticated visitor tracking and additional website engagement tools to boost sales effectiveness. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison is headquartered in Allen, Texas, near Dallas. For more information, visithttp://www.leadliaison.com or call 1-800-89-LEADS (895-3237).

Marketing Automation Software Provider Increases Opportunities for B2C Companies and Educational Institutions with Enhancements to its App on the Salesforce AppExchange, the World’s Leading Enterprise Marketplace

Lead Liaison announced support for Salesforce Person Accounts as part of its growing offering of integrated sales and marketing solutions.

AppExchange PartnerLead Liaison, a leader in sales and marketing automation software to the mid-market, announced an enhancement to its integration with Salesforce, now available on the Salesforce AppExchange, providing more opportunities for B2C companies and educational institutions to use automation to connect in entirely new ways. The enhancement deepens Lead Liaison’s offering around third-party CRM systems, which includes integrations with Salesforce, Base, Zoho CRM, Pipedrive, ConnectWise, and Insightly.

The new enhancements extend Lead Liaison’s capabilities for use with Salesforce even further, adding support for Salesforce Person Accounts. With this new feature, Lead Liaison broadens its appeal to business-to-consumer (B2C) companies and educational institutions looking to use advanced marketing automation.

All of Lead Liaison’s functionality works with Person Accounts, including lead qualification, lead distribution, automation, tracking, content creation, and more. All Person Accounts (people) sync bi-directionally with Lead Liaison on a frequent basis. Marketers can use Person Accounts and their associated demographics/online activities as criteria to drive targeting, retargeting and segmenting in Lead Liaison’s marketing automation platform. With these enhancements, in addition to the recent announcement of handwritten letters as an offline marketing solution, customers can get more value out of the records they store in their CRM system when combined with advanced marketing methods. With access to data about person accounts, companies can do a much better job of tailoring and personalizing marketing to deliver a unique experience to each prospect, ultimately resulting in stronger relationships.

“Companies are looking to transform the way they connect with customers, partners and employees to thrive in the age of the customer,” said Todd Surdey, SVP, ISV Sales, Salesforce. “With this new feature in its app built on the Salesforce App Cloud, Lead Liaison provides customers with an exciting new way to use advanced marketing automation.”

The integration is generally available to customers with an active subscription to Lead Liaison’s Lead Management Automation (LMA)™. Lead Liaison’s Connector is available on the AppExchange by searching for “lead liaison.” To learn more about Salesforce Person Accounts visit Salesforce Community resources here.

About Lead Liaison
Lead Liaison provides cloud-based sales and marketing automation solutions that helps businesses accelerate revenue by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales providing sophisticated visitor tracking and additional website engagement tools to boost sales effectiveness. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison is headquartered in Allen, Texas, near Dallas. For more information, visit http://www.leadliaison.com or call 1-800-89-LEADS (895-3237).

About Salesforce AppExchange
Salesforce AppExchange is the world’s leading enterprise apps marketplace that empowers companies to sell, service, market and engage in entirely new ways. With 3,000 partner apps and more than 3.5 million customer installs, it is the most comprehensive source of cloud, mobile, social, IoT and data science technologies for businesses.

Salesforce, AppExchange and others are among the trademarks of salesforce.com, inc.

First Marketing Automation Software Company to Include Handwritten Letters

Lead Liaison continues its disruptive path in the marketing industry as the first marketing automation software company to include handwritten letters, written by humans, as a native offering in a marketing automation platform.

ALLEN, TX — April, 28 2016  — Lead Liaison, the leader in sales and marketing automation software to the mid-market, is the first marketing automation software company to help businesses send handwritten letters online using a native, out of the box solution as part of their automated software suite, called Revenue Generation Software®. The new solution gives B2C and B2B salespeople a classic way to be unique with their outreach and follow up efforts.

Before the internet, before cell phones, before email, handwritten letters were a surefire way to do business. Fast forward to today. Businesses are engulfed in technology, forced to move at a rapid pace, forced to multi-task, forced to meet and exceed results. Consequentially, salespeople are under pressure to perform and have very little time to step back and think outside of the box.

Handwritten letters are an excellent way to take a different angle with customers, prospects, and partners. They’re the exact opposite of an outbound sales and marketing strategy that companies have come to expect in this digital age. But who has the time to sit down, write a letter, buy something to drop-in the envelope, get stamps, and run to the post office? It might work for a short period of time, but fails in the long run. Persistence and process certainly pays in sales. The task of writing handwritten letters is way too time consuming, and time is money in sales. It’s opportunity cost, it’s the cost of paying a salesperson to write the letter, it’s the cost of materials – it all adds up.

Lead Liaison’s VP of Customer Success, Alan Page, says:

“We are jumping out of our seats with enthusiasm! We’re the very first company including handwritten letters as a native feature in a marketing automation platform, without needing to integrate 3rd party logic – it all just works out of the box. We expect other companies to follow suit.

“Writing a letter adds such a personal, unique touch point, and converts at an incredibly high rate. With our offering, we’re also including the ability to drop in different items with the handwritten letter, like a $5 Starbucks gift card, or include other items, like books or bags of popcorn. This further ‘humanizes’ the experience and gives it that wow factor. We want our customers to have the opportunity to make an impression. That’s why we’re reviving this lost art. Sending email after email is boring and loses someone’s interest and attention fast. Handwritten letters are different, and memorable – they’re here to stay and add a welcome mix to our multi-channel marketing capabilities.”

Lead Liaison simplifies the process of creating and sending handwritten letters to reduce a time-consuming task that could take up to an hour of time (and make hands hurt) down to a few minutes, and can be fully automated. The letters are unbelievably customizable, allowing users to choose handwriting style, ink color, letter size, insert dynamic data fields (lead owner information, recipient information), and add company logos to stationery or the envelope. The importance of multi-touch, multi-channel communication in B2B (and B2C) is critical. Handwritten letters, coupled with other forms of online and offline marketing such as SMS messages, direct mail, email, and phone calls can make a serious impact on a sales team’s ability to convert more prospects into paying customers.

Existing customers have immediate access to this exciting new feature once activated on their account. To see a demo of Lead Liaison’s handwritten letters feature contact us.

About Lead Liaison

Lead Liaison is a cloud-based sales and marketing automation solution that helps businesses accelerate sales by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales providing sophisticated visitor tracking and additional website engagement tools to boost sales effectiveness. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison is headquartered in Allen, Texas, near Dallas. For more information, visit http://www.leadliaison.com or call 1-800-89-LEADS (895-3237).

Mid-Market Marketing Automation Software Leader Announces Integration with Wistia for Video Marketing

Integration Creates Opportunities for Mid-Sized Companies to Leverage Video Marketing with Visitor Tracking and Marketing Automation Software for More Sales Intelligence and Higher Website Conversion Rates

ALLEN, TX — April, 18 2016  — Wistia, the video platform of choice for business, and Lead Liaison, the leader in sales and marketing automation software to the mid-market, announced a technology integration today. The integration gives salespeople more sales insight into potential buyers’ interests and marketers’ opportunities to rapidly convert more website visitors while using video marketing data to trigger multi-channel, multi-touch marketing campaigns.

Companies that are not large enterprises have been underserved in recent years and large enterprises have been forced to work with marketing automation providers that don’t offer smaller, more palatable offerings to whet their appetite. Different from other marketing automation vendors occupying the enterprise space, Lead Liaison offers a stand-alone website visitor tracking solution, called ProspectVision™, for companies not quite ready to take on marketing automation. Wista works with ProspectVision™. When using Lead Liaison’s Wistia Connector with ProspectVision™, companies can take visitor tracking to a whole new level. Leads are more qualified, salespeople get more sales insight, and more website visitors convert from anonymous to identified through Wistia’s Turnstile feature, which creatively adds an email gate inside your video.

Companies ready to scale up sales and marketing efforts can move from website visitor tracking to marketing automation by upgrading to Lead Liaison professional-grade marketing automation software suite, called Lead Management Automation (LMA)™.

Wistia-hosted videos embedded into a company’s website get additional perks with Lead Liaison’s marketing automation. Video analytics, such as who played the video, who engaged, and who converted, get saved into the marketing automation database. Marketers can later return to the system and use this data to create segmentations or re-target prospects that interacted with their video content. Companies can also tap into what Lead Liaison calls “responsive marketing”, by initiating a stream of intelligent marketing communications driven from video engagement.

Since the Wistia Connector has been available, marketers are loving it:

“We absolutely love the integration between Wistia and Lead Liaison. Prior to this, we used YouTube and had no insight into who was watching our content. Now, we use Lead Liaison and Wistia together to identify the people and businesses that are watching our videos. We also qualify more visitors by scoring video engagement and use video analytics for retargeting campaigns within Lead Liaison. The integration helps us convert more website visitors into identified prospects, which get stored into Lead Liaison for subsequent lead nurturing.”  

The timing of this announcement is on the heels of Wistia’s recent launch of their Marketplace for third party applications integrated with Wistia. Lead Liaison is one of the applications included in the initial rollout of Wistia’s Marketplace.

Wistia is thrilled with the launch of their new Marketplace and inclusion of Lead Liaison’s Wistia Connector:

“We’re delighted to count Lead Liaison among our first round of integration partnerships. They’re pushing the envelope of how mid-market businesses can leverage the power of video marketing. Additionally, they drink their own kool-aid, which is something we love to see. As a company, Lead Liaison itself understands how to use video well to attract, engage, and close new business. And they integrate video into the rest of their marketing and business strategies. ”

The integration is available now. To get started today, visit Lead Liaison’s profile in Wistia’s Marketplace or contact Lead Liaison directly. Lead Liaison’s Wistia Connector is available at no charge in the Lead Liaison App Cloud for all customers using any software license from Lead Liaison.

About Wistia

Wistia is the video platform of choice for business. We enable marketing, sales, training, and more to harness the engaging and connective power of video. Our technology solution provides world-class video hosting, marketing tools, and analytics to help companies grow. Wistia boasts an impressive customer portfolio across industries, with top brands including Amway, HubSpot, Mailchimp, Sephora, and Tiffany & Co., leveraging Wistia to form authentic connections with customers, employees, and more.
We’re on a mission to make business more human. Founded in 2006 in Cambridge, Massachusetts, Wistia serves more than 200,000 businesses in over 50 countries. Learn more at wistia.com and follow us on Twitter @wistia.

About Lead Liaison

Lead Liaison is a cloud-based sales and marketing automation solution that helps businesses accelerate sales by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales providing sophisticated visitor tracking and additional website engagement tools to boost sales effectiveness. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison is headquartered in Allen, Texas, near Dallas. For more information, visit http://www.leadliaison.com or call 1-800-89-LEADS (895-3237).

Lead Liaison Announces Technology Partnership and Integration with Mailjet

Partnership Integrates Best of Breed Email Deliverability Platform with Best of Breed Sales and Marketing Automation to Offer Flexible Email Delivery Options

ALLEN, TX — March, 2 2016  — Mailjet, the all-in-one email service provider, and Lead Liaison, the leading provider of sales and marketing automation software to the mid-market, announced a technology partnership to offer customers more choices when delivering their email marketing campaigns. The partnership provides mutual customers with a comprehensive sales and marketing automation front-end platform combined with a robust email deliverability engine.

By integrating the two technologies, customers can connect a multitude of sales and marketing features offered in Lead Liaison’s Revenue Generation Platform® with Mailjet’s suite of tools to deliver, track and optimize email sending. Lead nurturing, lead qualification, lead distribution, extensive website visitor tracking, and website conversion and engagement are just a few of the many tools included in Lead Liaison’s software – all of which work together in harmony. With the integration of Mailjet’s all-in-one email deliverability platform with Lead Liaison’s front end, customers can create sophisticated, intelligent, automated workflows and target high potential customers worldwide with email. Connect your Mailjet account to Lead Liaison and use Mailjet to track your email campaign statistics and boost your chances of landing in the inbox. Mailjet’s solution caters to both large and small businesses, SMEs and startups, adapting to each company’s mailing volume and characteristics.

There’s also a subtle, yet incredibly unique feature that gives customers a high degree of flexibility with their marketing campaigns. Now companies can deliver marketing automation emails through Mailjet, on a campaign-by-campaign basis. This level of flexibility is unparalleled in the market. There’s no other marketing automation provider that gives customers the flexibility of delivering email through different SMTP relay providers, on a campaign-level. This is important as customers might have strong relationships or accounts with SMTP providers, such as Mailjet, and want to sustain that relationship. It also gives customers the flexibility they need to vary email delivery based on campaign type, resulting in more choice and freedom, instead of being restricted to a marketing automation vendors internal email delivery system.

The integration also supports and strengthens Lead Liaison’s accelerated growth in european markets. Mailjet has a strong market presence in Europe and surrounding countries. Mailjet is the European leader in email deliverability and offers user interfaces, documentation and 24/7 follow-the-sun customer support in 4 languages (English, French, Spanish, German). With EU-based servers, Mailjet simultaneously complies with data privacy regulations in Europe, North America and abroad.

“Providing both sales and marketing teams the best tools to help them succeed is very important to Mailjet.” says Stephen Bauer, Director of Business Development at Mailjet, “This is why we are very excited to provide Mailjet as an integrated email deliverability platform on Lead Liaison, a leading provider of sales and marketing automation software.”

About Mailjet

Mailjet is a powerful all-in-one email service provider that not only enables customers to send transactional and marketing email to their contacts but also better understand them, email after email. Mailjet’s intuitive tools and powerful APIs give senders the right amount of analytics to get the most value from each contact, for each campaign, and to reach each inbox. Founded in France in 2010, Mailjet is a market leader for sending marketing and transactional emails and serves more than 32,000 customers globally.

About Lead Liaison

Lead Liaison is a cloud-based sales and marketing automation solution that helps businesses accelerate sales by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales providing sophisticated visitor tracking and additional website engagement tools to boost sales effectiveness. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison is headquartered in Allen, Texas, near Dallas. For more information, visit http://www.leadliaison.com or call 1-800-89-LEADS (895-3237).