Lead Liaison continues its disruptive path in the marketing industry as the first marketing automation software company to include handwritten letters, written by humans, as a native offering in a marketing automation platform.
ALLEN, TX — April, 28 2016 — Lead Liaison, the leader in sales and marketing automation software to the mid-market, is the first marketing automation software company to help businesses send handwritten letters online using a native, out of the box solution as part of their automated software suite, called Revenue Generation Software®. The new solution gives B2C and B2B salespeople a classic way to be unique with their outreach and follow up efforts.
Before the internet, before cell phones, before email, handwritten letters were a surefire way to do business. Fast forward to today. Businesses are engulfed in technology, forced to move at a rapid pace, forced to multi-task, forced to meet and exceed results. Consequentially, salespeople are under pressure to perform and have very little time to step back and think outside of the box.
Handwritten letters are an excellent way to take a different angle with customers, prospects, and partners. They’re the exact opposite of an outbound sales and marketing strategy that companies have come to expect in this digital age. But who has the time to sit down, write a letter, buy something to drop-in the envelope, get stamps, and run to the post office? It might work for a short period of time, but fails in the long run. Persistence and process certainly pays in sales. The task of writing handwritten letters is way too time consuming, and time is money in sales. It’s opportunity cost, it’s the cost of paying a salesperson to write the letter, it’s the cost of materials – it all adds up.
Lead Liaison’s VP of Customer Success, Alan Page, says:
“We are jumping out of our seats with enthusiasm! We’re the very first company including handwritten letters as a native feature in a marketing automation platform, without needing to integrate 3rd party logic – it all just works out of the box. We expect other companies to follow suit.
“Writing a letter adds such a personal, unique touch point, and converts at an incredibly high rate. With our offering, we’re also including the ability to drop in different items with the handwritten letter, like a $5 Starbucks gift card, or include other items, like books or bags of popcorn. This further ‘humanizes’ the experience and gives it that wow factor. We want our customers to have the opportunity to make an impression. That’s why we’re reviving this lost art. Sending email after email is boring and loses someone’s interest and attention fast. Handwritten letters are different, and memorable – they’re here to stay and add a welcome mix to our multi-channel marketing capabilities.”
Lead Liaison simplifies the process of creating and sending handwritten letters to reduce a time-consuming task that could take up to an hour of time (and make hands hurt) down to a few minutes, and can be fully automated. The letters are unbelievably customizable, allowing users to choose handwriting style, ink color, letter size, insert dynamic data fields (lead owner information, recipient information), and add company logos to stationery or the envelope. The importance of multi-touch, multi-channel communication in B2B (and B2C) is critical. Handwritten letters, coupled with other forms of online and offline marketing such as SMS messages, direct mail, email, and phone calls can make a serious impact on a sales team’s ability to convert more prospects into paying customers.
Existing customers have immediate access to this exciting new feature once activated on their account. To see a demo of Lead Liaison’s handwritten letters feature contact us.
About Lead Liaison
Lead Liaison is a cloud-based sales and marketing automation solution that helps businesses accelerate sales by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales providing sophisticated visitor tracking and additional website engagement tools to boost sales effectiveness. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison is headquartered in Allen, Texas, near Dallas. For more information, visit http://www.leadliaison.com or call 1-800-89-LEADS (895-3237).