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Lead Liaison Announces Commitment to GDPR

Dallas, Texas – Lead Liaison, a leading marketing and sales automation solutions provider, announces their commitment to compliance with the General Data Protection Regulation (GDPR), which goes into effect on May 25, 2018.

The GDPR is an updated European regulation which replaces the 1995 EU Data Protection Directive (DPD). It enhances the protection of personal data of citizens in the European Union (EU) and increases the obligations on organizations who collect or process personal data. It applies to businesses inside of the EU, as well as businesses worldwide that deal with any residents of the EU.

As the May 2018 deadline approaches, Lead Liaison’s focus has been on proactive GDPR compliance efforts. They have enhanced their Privacy Policy and added more information on GDPR and how it applies to businesses across the world. Lead Liaison is also Privacy Shield certified under the EU-U.S. and Swiss-U.S. Privacy Shield Frameworks. Read more about that here. They offer a Data Architecture, Privacy, and Security Policy, found on their Security and Scalability page which outlines compliance processes (i.e. encrypting data, etc.) to customers, and they have put mechanisms into place, like a “delete data” function, to satisfy data subject requests.

“We recognize that data can travel well beyond the borders of the EU,” says Jen Worsham, Director of Marketing. “We are committed to EU clients and making their data as secure as possible. We feel confident that data subjects will feel protected throughout their engagement with us, however we have put the resources and protocols in place to process and respond to disputes, if needed.”

Lead Liaison is also committed to helping customers address GDPR requirements for their own client base. They are proactively updating their software capabilities to include thirteen distinct features that help clients comply with regulations. Highlights include Privacy Settings, a Consent Log, a Consent Manager, and a Data Subject Request facility. Consolidated Privacy Settings will be included on every database record, which will help satisfy GDPR requirements by keeping information such as Do Not Email, Do Not Call, etc. A Consent Log will track all consent requests (to include Erasure, Rectification, Access, Portability, etc.) via Lead Liaison’s new Data Subject Request facility.

Gaining consent is a crucial aspect of GDPR. Having a proper consent management process, or even having one at all, could be enough to keep the target off a company’s back. Their new Consent Manager will help businesses initiate Consent Requests (such as for the purpose of analytics, marketing, or personalization) by region, with pre-configured GDPR regions readily available for use. Consent can be reviewed and changed by Data Subjects at any time after providing initial consent.

Lead Liaison is also introducing some web form enhancements. Since Lead Liaison’s technology can automatically recognize a website visitor coming from a country in the EU, businesses can selectively and automatically display opt-in features inline with their web form. In addition to that, Lead Liaison is working on a feature for Opt-In Tracking. For example, if a website visitor is identified as being from an EU country, Lead Liaison clients will be able to trigger a prompt to confirm consent to collect personal information for analytics purposes. These new features give Lead Liaison’s clients, known as the “Controllers” in GDPR speak, the opportunity to adjust their compliance level as they see fit.

A complete outline of what Lead Liaison is doing about GDPR can be found here. To learn more about Lead Liaison solutions, visit https://www.leadliaison.com/platform-overview/.

About Lead Liaison
Lead Liaison provides cloud-based sales and marketing automation solutions that helps businesses accelerate revenue by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales providing sophisticated visitor tracking and additional website engagement tools to boost sales effectiveness. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison is headquartered in Allen, Texas, near Dallas. For more information, visit http://www.leadliaison.com or call 1-800-89-LEADS (895-3237).

Lead Liaison Makes Huge Leap in Sales Enablement with Rhythms™

Dallas, Texas – Sales and marketing software provider, Lead Liaison, expands their Sales Enablement solution this week with the addition of Rhythms™. This announcement comes at the heels of their Sales Enablement release late last year, which provides businesses with a platform to streamline top-of-the-funnel outreach.

“Sales Enablement has been huge for our clients,” says Jen Worsham, Director of Client Relations. “It was the missing piece of the puzzle. Our clients loved our other solutions, but craved the same sort of support for sales. So, we introduced Sales Enablement and now Rhythms™. With those two powerhouse solutions combined, sales teams have full control and visibility over their engagement with Prospects.”

Sales Enablement works by linking a business email account with Lead Liaison’s platform. At that point, all 1:1 communication with a Prospect is tracked alongside marketing communication and engagement activity. Businesses now have more insight into how Prospects are interacting with their business. With the addition of Rhythms™, sales teams can organize and execute their prospecting plans much more efficiently.

Rhythms™ allow for automated prioritization of tasks using Lead Liaison’s Task Manager. Users can place Rhythms™ into folders to keep organized, and build a plan for each Rhythm™ which acts as a playbook for all outreach.

Other features include multi-variant testing, out-of-office detection, automated bounce handling, remove on reply, manual or automatic email options, and comprehensive personalization with templates to further humanize communication. Direct mail and handwritten letters are also part of Rhythms, making this the first sales automation solution to include offline marketing – ideal for sales representatives doing Account Based Marketing (ABM). Users can easily see activity and engagement across all steps of a Rhythm™, and can set goals to measure performance and hit personal milestones. When using Rhythms™, sales representatives will find they book more meetings, close more deals, and increase efficiency with prioritized activities.

Rhythms™ are fully-integrated with other Lead Liaison services, such as marketing automation, event lead management, a CRM, and more.

About Lead Liaison
Lead Liaison provides cloud-based sales and marketing automation solutions that helps businesses accelerate revenue by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales providing sophisticated visitor tracking and additional website engagement tools to boost sales effectiveness. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison is headquartered in Allen, Texas, near Dallas. For more information, visit http://www.leadliaison.com or call 1-800-89-LEADS (895-3237).

Lead Liaison Debuts Standalone Event Lead Capture and Management Solution

Dallas, TX – This week, Lead Liaison announces a new event lead management solution powered by their event lead capture app, GoCapture!™. Previously, GoCapture!™ was only available as an add-on to the company’s robust marketing automation platform, Lead Management Automation (LMA)™. Now, the solution stands on its own, providing businesses with everything needed to manage leads before, during, and after any trade show or other marketing event. It also seamlessly integrates with their free CRM, called OneFocus™, and marketing automation platform, or any third-party CRM or automation supplier.

TOMRA Sorting Solutions was one of the first to make use of this standalone solution. “After reviewing multiple lead capture companies, TOMRA began working with Lead Liaison and tested GoCapture!™ at a number of U.S. and European trade shows,” says Kathleen Chance, Sales and Marketing Support Manager for TOMRA. “Lead Liaison has been amazing to work with. During these tests, Lead Liaison was available to assist and we were able to make a number of adjustments on the fly based on live feedback from our sales team on the trade show floor.”

GoCapture!™ allows users to customize forms, quickly capture pre-qualified leads onsite, and then immediately segment, tag, follow up, and nurture those leads without missing a beat. What makes Lead Liaison’s solution particularly unique, is that they do not restrict usage across all users, mobile devices, back office users and events. No other lead capture app in the market does this.

The sales and marketing solution provider wanted to offer this as a standalone solution because the company had the chance to offer a very unique business model. Today, there is nothing in the market that has the flexible license structure and unlimited usage options that Lead Liaison offers. Even companies that offer similar solutions have very restrictive business models when it comes to number of users, devices, and events.

“It was a natural extension to what we do. We saw a gap in the market and a overall need. No event lead capture solution has a native integration with marketing automation and CRM. Before our solution, companies would hack together forms and solutions from their marketing automation provider. Nothing was purpose-built for marketing events.” says Ryan Schefke, Customer Success Manager. “We wanted to be the first to market with this unique solution. Having a single platform to manage your event creates efficiency gains as one system manages all aspects of your workflow from point-of-capture to customer – with no limits.”

Information can be collected by scanning a badge, scanning a business card for transcription, auto-populating from a list, or having the lead fill out a form at a kiosk. The app works on iOS and Android smartphones and tablets.

Lead Liaison’s event lead management solution also hosts a powerful “back office,” through which the leads can be imported, synced, segmented, tagged with appropriate event information, enriched with social data, and placed into a nurture campaign.

To learn more about event lead management as a business strategy, visit https://www.leadliaison.com/event-lead-management-strategy/.

About Lead Liaison
Lead Liaison provides cloud-based sales and marketing automation solutions that helps businesses accelerate revenue by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales providing sophisticated visitor tracking and additional website engagement tools to boost sales effectiveness. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison is headquartered in Allen, Texas, near Dallas. For more information, visit http://www.leadliaison.com or call 1-800-89-LEADS (895-3237).

Lead Liaison Announces Another Consecutive Year of Growth & Expansion

Allen, TX – Lead Liaison is a privately-funded marketing and sales software provider based in Dallas, Texas. Today, they celebrate yet another record-breaking year as they publish 2017 data. The company continues to grow at a rapid pace, proving that you don’t have to be a publicly traded company to beat out the competition in the mar-tech industry. They marry quality products with incredible customer service, making it a hard company to ignore.

In data released this week, Lead Liaison announced an average growth year-over-year of 73.02% for the past four years. They’ve remained profitable while still maintaining significant growth and demand – doubling the size of their sales force in the last 2 months alone.

In 2017, they increased their customer base by 54%, adding clients in growing marketings such as high tech, education, and professional services. A significant focus has been on the nonprofit industry, with new clients ranging from small, educational nonprofits to the largest charity in the nation. They have also strengthened partnerships with large agencies in North America and EMEA. Due to such expansion, Lead Liaison also announced this week that they have opened an office in Europe.

This growth and expansion comes as a result of a few major software accomplishments in 2017. In December, they launched a sales enablement add-on to function alongside other core components. This functionality provides sales teams with the ability to automate many administrative tasks that are common in account based marketing and prospecting.

They have also gone to market with an event lead capture app, GoCapture!™. The app is designed to quickly collect leads onsite at marketing events such as trade shows. A few Lead Liaison clients have already used the app for recent events, such as the International Production & Processing Expo held in Atlanta, GA last month and Fruit Logistica held in Berlin, Germany this month.

Lead Liaison also launched a free CRM in May of 2017 which made a huge splash with companies looking to cut their outdated CRMs and opt for organizing everything “under one roof” with modern technology. Lead Liaison also announced several partnerships with companies like Microsoft Dynamics, training management company Administrate, and call intelligence experts, ResponseTap. With such rapid and robust development, there’s no doubt that Lead Liaison is poised to continue their momentum as an industry leading force in 2018.

About Lead Liaison
Lead Liaison provides cloud-based sales and marketing automation solutions that helps businesses accelerate revenue by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales providing sophisticated visitor tracking and additional website engagement tools to boost sales effectiveness. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison is headquartered in Allen, Texas, near Dallas. For more information, visit http://www.leadliaison.com or call 1-800-89-LEADS (895-3237).

Pay-Per-Click and Marketing Automation Event with Lead Liaison and Mad Fish Digital

Allen, TX – The numbers are in for the Pay-Per-Click + Marketing Automation webinar, hosted last week by Lead Liaison and Mad Fish Digital. Lead Liaison saw an increase in registration and attendance of more than 300 percent against prior events. This increase in interest is likely due to the quality of both hosts’ history of webinars, as well as the topic discussed.

Pay-per-click (PPC) advertising and its relationship with marketing automation are both topics that the majority of businesses are eager to learn more about. Oftentimes the two topics are thought of as separate solutions, but are more effective when used together. Hosts Ben Herman from Mad Fish Digital, and Chris Kipgen from Lead Liaison, unpacked the information in a way that was both insightful and actionable.

Seventy-three percent of the webinar attendees said that they currently use paid advertising for their marketing efforts, but only 22 percent of attendees were tracking those efforts using marketing automation. The presenters used this information to tailor the presentation to fit the needs of the audience. It was clear that most attendees needed to better understand the relationship between the two strategies, which is what the hosts focused on.

“I had a great time with Chris talking about digital paid advertising and marketing automation,” says Herman. “The audience had some great questions, and I was glad that we could shed some light on how Mad Fish Digital strategies and the Lead Liaison platform work hand in hand.”

Mad Fish Digital, a digital marketing agency based in Portland, OR, discussed how to harness paid search, and how to keep a handle on the levers a company can control as it relates to PPC. Herman explained the difference between micro and macro conversions, and how to organize the data “after the click.”

Lead Liaison, a sales and marketing solutions provider based in Dallas, TX, went even further to map out the relationship with PPC and their legion of sales and marketing solutions. Kipgen demonstrated how to nurture leads that are a result of an ad click, as well as how to calculate and track AdWords ROI and costs per Prospect.

“I was really pleased at the level of engagement during this webinar,” says Kipgen. “I could tell that our audience was very interested in what we were talking about, and I think that it really inspired folks to get out there and accomplish their sales and marketing goals.”

To view a recording of the webinar, visit this webpage. And, to make sure you don’t miss out on the next webinar register for updates here.

About Lead Liaison
Lead Liaison provides cloud-based sales and marketing automation solutions that helps businesses accelerate revenue by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales providing sophisticated visitor tracking and additional website engagement tools to boost sales effectiveness. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison is headquartered in Allen, Texas, near Dallas. For more information, visit http://www.leadliaison.com or call 1-800-89-LEADS (895-3237).

How to Use PPC and Marketing Automation Together, Webinar Hosted By Lead Liaison and Mad Fish Digital

Allen, TX – Google AdWords Premier Partner, Ben Herman, and marketing automation expert, Chris Kipgen, will team up to cover how using AdWords and marketing automation together can achieve more conversions at the same or lower cost per acquisition. The webinar will be held on Wednesday, January 24th at 1pm Eastern. Attendees can register for the event here.

Mad Fish Digital’s Ben Herman has a rich history of using and helping customers implement pay-per-click (PPC) campaigns, with a concentration on Google search. He is the President and Co-Founder of Mad Fish Digital, a digital marketing agency based in Portland, OR. Lead Liaison’s Chris Kipgen is an industry expert, who is responsible for providing in-depth training and support for clients using the company’s sales and marketing automation solutions.

“At Mad Fish Digital, our mission is to provide marketers innovative solutions to the digital puzzle. I’m excited to be a part of this webinar because connecting Lead Liaison with paid search advertising platforms does just that. By combining the power of paid advertising with the marketing automation of Lead Liaison, marketers have an opportunity to optimize for the entire customer journey and smoothly facilitate leads through the entire marketing funnel.”

During this webinar, participants will hear how different industries use PPC campaigns, learn best practices and common pitfalls, and learn how to manage PPC campaigns in a marketing automation platform, such as Lead Liaison. Attendees will also learn tips and tricks on how to organize and educate hot leads throughout the entire buyer’s journey. Finally, attendees will gain actionable ideas to help implement these practices within their own organizations.

“AdWords is a great tool to get people to your content,” says Lead Liaison’s Chris Kipgen. “We come in at that point and help our clients identify, qualify, and nurture those Prospects. We can even show you which ads have generated the most revenue and the cost per qualified Prospect. If you want to get value out of your paid ads, Lead Liaison is the way to go.”

To register for this educational webinar, visit this webpage.

About Lead Liaison
Lead Liaison provides cloud-based sales and marketing automation solutions that helps businesses accelerate revenue by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales providing sophisticated visitor tracking and additional website engagement tools to boost sales effectiveness. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison is headquartered in Allen, Texas, near Dallas. For more information, visit http://www.leadliaison.com or call 1-800-89-LEADS (895-3237).

Tech Partnership: Lead Liaison and ResponseTap Integration Connects Call Intelligence with Marketing Automation

Allen, TX – Sales and marketing solutions provider, Lead Liaison, and call tracking intelligence experts, ResponseTap, today announce a partnership and integration that combines call tracking, visitor tracking, and marketing automation into one solution.

ResponseTap is a global organization with offices in the the US and UK. They most recently opened their New York office. The company has transformed the way marketers and call centers manage selling via the phone.

Lead Liaison offered the perfect solution. The company’s website visitor tracking solution, ProspectVision™, tracks website activity. Their marketing automation solution, Lead Management Automation (LMA)™, provides a legion of automated marketing solutions. And their sales enablement capabilities allow sales teams to be more efficient and accelerate sales. All of these solutions work together to seamlessly link sales and marketing activities into one platform.

“Our central focus has been on online activity, such as website activity and marketing emails, and offline activity, such as handwritten letters or promotional mailers,” says Christopher Kipgen, Technical Communications Manager at Lead Liaison. “The missing link was call tracking, and we’re very excited to now track that activity in Prospect Profiles, too. Adding call tracking insight provides a more comprehensive view of a Prospect for sales and marketing users”

The integration also allows mutual customers to:

  • Track which Prospects have made phone calls.
  • Segment prospects and trigger automations based on the phone call
  • Turn an unknown visitor into a Prospect during a live call.
  • View a Prospects web journey during a live call.

“We only partner with the best,” says Nick Ashmore, VP of Marketing. “We’ve chosen to link with Lead Liaison over other marketing automation platforms. That says a lot about how happy we are with their solutions.” For many businesses, the inbound phone call is an integral part of a customer’s buying journey. Through this integration, the call outcome, duration, and frequency can be tracked and a score can be applied to those actions. Additionally, other automations can be triggered based on those actions, further integrating phone calls with campaigns.

“With both ResponseTap and Lead Liaison being highly flexible platforms, this new integration allows our customers and theirs to leverage the both systems easily,” says Paul Bibby, ResponseTap’s UK Systems Consultant.

ResponseTap began as a client of Lead Liaison, using their dynamic website content builder to communicate with website visitors based on their phone numbers. They were impressed with the level of tracking and automation that Lead Liaison provided, and saw an opportunity to make an even more powerful solution.

“Integrations are at the heart of our story,” Ashmore explains. “We’re linking the best automation provider with the best call tracking provider. We are two must-have pieces of mar-tech. This was vital for both businesses.”

About Lead Liaison
Lead Liaison provides cloud-based sales and marketing automation solutions that helps businesses accelerate revenue by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales providing sophisticated visitor tracking and additional website engagement tools to boost sales effectiveness. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison is headquartered in Allen, Texas, near Dallas. For more information, visit http://www.leadliaison.com or call 1-800-89-LEADS (895-3237).

Nonprofits Need Marketing Automation – Lead Liaison Knows Why

Allen, TX – Marketing automation provider, Lead Liaison, announced this week that they have added another valuable collection of content to their library of resources. This collection is specific to nonprofit organizations, and has been dubbed their “Nonprofit Kit.”

Nonprofits have meaningful stories to tell, but often times lack the manpower and budget to make the desired impact. Attracting donors and increasing donations positively influences the communities around them. It’s becoming evermore important to track marketing efforts, communicate more efficiently, and increase brand awareness. This is why Lead Liaison took it upon themselves to create a “kit” that is tailored specifically to nonprofits.

The nonprofit kit includes a to-do checklist used for implementing a marketing automation strategy, specific to nonprofits. It contains case studies and testimonials that give color and context to the strategies that Lead Liaison recommends. The kit even includes a presentation that can be passed along to decision-makers, designed to help user-level employees demonstrate the benefits of implementing marketing automation to their supervisors.

Lead Liaison’s Nonprofit Kit encourages nonprofits to trigger personalized communication post-donation, and to build a communication plan to nurture potential online donors, current givers, or people who have given in the past. The kit covers the range of functionality that Lead Liaison offers, utilizing omni-channel marketing which fuels fundraising.

Capabilities like Lead Liaison’s website personalization solution, called SiteEngage™, allows nonprofits to connect with their customer or donor, identify what they are looking for, and provide content that better meets their needs and expectations. Lead Liaison also collects and manages donor information that might be otherwise overlooked or tossed aside. According to Neon CRM, 57% of nonprofits say they aren’t getting the most out of their donor data when it comes to crafting fundraising strategies. Lead Liaison also provides a CRM, OneFocus™, to aid nonprofit organizations with donor tracking as they progress through the giving stages and beyond.

Lead Liaison also assists with fundraising events. Fundraising events are an important part of nonprofit strategies. Lead Liaison can manage any event – from invitation and reminders to follow-up. Their mobile information capture app, GoCapture!™, allows nonprofits to collect donor information on site. Once that information is collected through the app, it is transferred to Lead Liaison’s database, providing an end-to-end event management experience.

Many nonprofits have taken advantage of this kit, and the sales and marketing solution-provider is confident that it will continue to contribute greatly to the rise in giving over the last few years.

About Lead Liaison
Lead Liaison provides cloud-based sales and marketing automation solutions that helps businesses accelerate revenue by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales providing sophisticated visitor tracking and additional website engagement tools to boost sales effectiveness. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison is headquartered in Allen, Texas, near Dallas. For more information, visit http://www.leadliaison.com or call 1-800-89-LEADS (895-3237).

Automated Patient Health Surveillance Provider Snap40 Selects Lead Liaison to Power Their Marketing Automation

Allen, TX – Lead Liaison, a provider in cloud-based sales and marketing solutions, announced this week that UK-based health surveillance provider snap40 selected Lead Liaison’s platform to power their marketing automation.

Snap40 is headquartered in Scotland with offices expanding into the United States. They are ambitious about building a global company, meeting the needs of patients around the world.

Snap40 received funding and a great deal of support from The Small Business Research Initiative (SBRI) over the last year, allowing them to expand their staff locally and internationally. This expansion resulted in an even greater need to streamline and organize their marketing and sales efforts. They needed a solution to help them in several key areas. They wanted more support for their prospecting process and their outreach to new accounts. They also wanted to increase engagement, capture interest, and nurture prospects based on those interests.

Snap40 found their solution in Lead Liaison. They were drawn to the marketing automation platform because of Lead Liaison’s reputation for supporting their clients. “It’s been super impressive,” says CEO and Co-Founder of snap40, Christopher McCann. “There has not been a time when we needed something and [their team] hasn’t delivered.” McCann made a concerted effort to point out that the Lead Liaison onboarding team even reached out to him when they saw improvements that could be made to their process.

It’s not just the support that attracted snap40 to Lead Liaison. They were also impressed by the level of innovation that Lead Liaison offers. “If we have a feature request, with other companies, it’s politely received. In our case with Lead Liaison, these requests are coming to fruition,” says McCann.

Snap40 just completed their onboarding with Lead Liaison. Unlike similar solutions, Lead Liaison offers an in-depth, hands on approach to onboarding. Their team aligns from the very beginning to ensure that their clients start off on the right foot. Each client is assigned a Team Lead, who serves as the client’s advocate during the lifetime of their relationship with Lead Liaison. In addition to the Team Lead, Lead Liaison provides a Solutions Specialist to help train each client during the onboarding period. These offerings are part of Lead Liaison’s Quickstart onboarding package. After the onboarding period, which usually lasts three months, Lead Liaison’s world renowned Support is available 24/7.

The health surveillance provider is a huge advocate of one of Lead Liaison’s most unique capabilities: handwritten letters. Snap40 implemented the use of handwritten letters immediately. “People don’t expect it,” says McCann. “We are communicating with a conservative market. [Handwritten letters] are not often used, so it really catches their attention. That’s all we really wanted. We wanted to raise the level of awareness for our company. This is a very physical way of interacting with a prospect – giving them something they can hold in their hand.”

“We wouldn’t have been able to do this if it wasn’t so easy,” McCann explains. “We have limited resources and don’t have the time to write it ourselves.” Snap40 recently had a prospect reach out to them because they received a handwritten letter – something many companies only dream of happening. In the last three months alone, they’ve sent nearly 1,000  handwritten letters. Lead Liaison has saved the company enormous amounts of time, and increased the level of high-touch communication with their prospects. McCann goes on, “We also wanted to send a flyer along with the letter. Lead Liaison added the capability to add a flyer. The fact that our prospect can hold something physical in their hand creates more awareness.” Fliers are being distributed along with the handwritten letter, with different versions for the US and UK. Snap40 has plans for several hundred more letters as they continue to capitalize on the opportunity to be unique in their market.

About Lead Liaison
Lead Liaison provides cloud-based sales and marketing automation solutions that helps businesses accelerate revenue by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales providing sophisticated visitor tracking and additional website engagement tools to boost sales effectiveness. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison is headquartered in Allen, Texas, near Dallas. For more information, visit http://www.leadliaison.com or call 1-800-89-LEADS (895-3237).