Allen, TX (PRWEB) July 15, 2013 – Lead Liaison expands product development and is continuing its push to become the most innovative vendor in the marketing automation space by investing heavily in its cloud-based lead management platform. The company announced recently it had hired additional web programmers as a result of increased demand for product innovation.
Lead Liaison provides cloud-based Software-as-a-Service (SaaS) products for the SMB market. Its focus on product innovation has led the company to expand by more than 400% since September 2012. Its customers include mid-size firms in telecommunications, financial services, high tech, and B2B and B2C services among others.
“We see Lead Liaison as a significant player in the small to mid-size B2B market in the years to come because of our attention to developing an ultra-intuitive user experience and a focus on providing as much customization as possible,” said vice president of corporate communications Alex Brown on a recent conference call with potential investment partners.
The expansion follows a recent product release in which the company’s flagship product, the Lead Management Automation™ platform, was upgraded and a social posting function was bundled into its architecture.
Since launching in 2008, Lead Liaison has joined Eloqua, Marketo, Hubspot, ExactTarget, and other marketing automation vendors in seeing significant growth in the business-to-business services sector.
Lead Liaison is an application development company that designs, develops, and sells cloud-based marketing and sales automation software. The company markets to small and medium-sized businesses worldwide, and focuses on creating the broadest and most user-friendly revenue generation software platform. Applications cover all phases of lead management automation including sales prospecting, lead generation, and marketing automation functions that directly influence revenue generation. It’s innovative and robust lead management platform combines unparalleled sales prospecting, lead capture, real-time lead tracking, lead qualification, lead distribution, database segmentation, lead nurturing and ROI reporting. The Software as a Service (SaaS) model delivers an effective user experience and integrated cloud computing capabilities.
For More Information:
VP, Corporate Communications
888.895.3237 (888 89 LEADS)