QuestSoft Selects Lead Liaison as its Marketing Automation Vendor

Allen, TX (PRWEB) May 1, 2013 – Marketing automation innovator Lead Liaison is providing its robust Lead Management Automation™ software to another financial services company, this time to Laguna Hills, CA-based QuestSoft, a leading mortgage compliance software development company serving over 1,700 banks, credit unions, and mortgage companies.

QuestSoft develops software that integrates with Loan Origination System (LOS) platforms. The company was recently recognized as one of the top 50 service providers by Mortgage Technology magazine. QuestSoft products check adherence to over 12,000 pages of mortgage lending laws and regulations.

Some of the company’s success comes from a demand to deliver an exceptional customer experience. Management wanted the same attention provided to QuestSoft from a marketing automation vendor. Lead Liaison was chosen because of its attention to seemingly insignificant details and thorough customer service and technical support.

“Because we are so sensitive about providing great customer support, when we find a vendor that provides similar service, that is a perfect fit”

Several other factors led to the selection of Lead Liaison’s Lead Management Automation platform for QuestSoft’s marketing automation practices. Earlier platforms’ pricing models did not match the company’s usage. According to executives, continued use would have “cost us a small fortune.”

The platform interface is more user-friendly. Creating emails, managing lists, customizing fields, and analyzing results are all performed in a more efficient and effective manner at QuestSoft. The company had been using marketing automation for several years, implementing platforms by more recognized providers. Management saw an opportunity to cut costs yet boost sales productivity in comparison to the platform they were using at the time. “(Lead Liaison) has an attractive pricing model,” said Madsen.

Since integrating the Lead Management Automation platform into QuestSoft’s digital marketing practices, the company has seen several improvements. For example, over 60% of its inside sales staff has improved productivity through more targeted contacts and more timely connections.

“It took us about a day to realize we had a goldmine”

QuestSoft inside sales agents have improved their calls-to-appointment ratio 22% over the last quarter.

According to Madsen, it wasn’t simply a cost issue to migrate to the Lead Management Automation platform. “One of the things that impresses me about Lead Liaison can be summed up in one word: listen. Lead Liaison listens to their clients. Representatives say ‘tell me more’. I feel cared about.”

For more information about Lead Liaison’s marketing automation products or its support services contact Lead Liaison at 888 895 3237 or sales(at)leadliaison(dot)com.


Lead Liaison is an application development company that designs, develops, and sells cloud-based marketing and sales automation software. The company markets to small and medium-sized businesses worldwide, and focuses on creating the broadest and most user-friendly revenue generation software platform. Applications cover all phases of lead management automation including sales prospecting, lead generation, and marketing automation functions that directly influence revenue generation. It’s innovative and robust lead management platform combines unparalleled sales prospecting, lead capture, real-time lead tracking, lead qualification, lead distribution, database segmentation, lead nurturing and ROI reporting. The Software as a Service (SaaS) model delivers an effective user experience and integrated cloud computing capabilities.

Alex Brown
VP Corporate Communications
Phone: +1-888-895-3237