People buy based on specific personal agendas and interests. In order to sell to such people, you need to know what their personal interests are, what drives them…. and ultimately speak to their personal needs. Kevin Allen, Founder of Planet Jockey, said he was “one of the best pitch guys in the industry” because he could “sense what was in the heart of my [his] buyer”, as discussed in this video. In Kevin’s book, The Hidden Agenda: A Proven Way to Win Business and Create a Following, he talks about understanding the buyer and their needs to create a connection that assures a mutual win. The good news is that your company can discover hidden agendas with marketing automation.
Lead Liaison’s Revenue Generation Software® provides you unique insight into your customer’s hidden agenda at every stage of the process. We help you to identify a prospect and their personal demonstrated interests in your product (even factors that they will not tell you about). For example, Lead Liaison gives our clients insights into which topics on your website or video that a prospect showed interest in. We tell you how deep their interest was (for example, how much of your video they watched), we will even let you know what time of day they tend to care about you the most!
Let’s take the concept of discovering hidden agendas with marketing automation a bit further. We then expand this search to a very granular personal level by spidering 110 social media sites to learn about that person’s interests and motivations. We identify keywords that are important to them, and give you access to their public social media profiles (linkedin, facebook, etc). Our platform is the technological arm of “The Hidden Agenda” concept.