Lead Liaison Adds Ability for Companies to Build Richer Prospect Profiles Across Offline and Online Marketing
Allen, TX (PRWEB) August 13, 2015 - Lead Liaison, the leading provider of sales and marketing automation software to the mid-market, has enhanced its website visitor tracking solution, ProspectVision™. The new offering leapfrogs competing products and continues to deliver the highest value-per-dollar in any visitor tracking solution available in the market.
Traditional website visitor tracking providers such as LeadLander, Lead Forensics, VisiStat, and VisitorTrack offer limited sales insight. Depending on the provider, you’ll get reports on page visits, static visitor activity, and company identification. Some providers even challenge privacy boundaries by sharing their customer’s tracking data with other companies using their solution – spoon feeding a company’s prospects and customers to their competitors. Legacy solutions typically lack necessary sales intelligence and scalability that small to mid-sized companies need to be successful. On the contrary, Lead Liaison builds richer prospect profiles by tracking more than just page views, identifies people, provides the largest database to IP mapping of over 4 billion routable IPs, and helps companies scale up to the most exciting thing in sales and marketing software since CRM, marketing automation.
Alan Page, VP of Customer Success, adds:
“When companies come to us saying they’re looking at spending $300, $400, $500 plus dollars a month on a visitor tracking solution, we sit down with them and have a serious talk. At the end of the conversation they understand how they could get boxed-in with another offering, while getting limited value out of it. When they get a sense for our value-per-dollar and understand the opportunity to be able to work with a single provider as they graduate to marketing automation, it’s a no brainer. In the past 30 days our business has exploded, growing our customer base by 38%, with just ProspectVision™ as the catalyst alone! Companies really understand it’s not just about tracking page views. It’s about building richer profiles by monitoring all different types of online behavior across offline and online marketing, such as engagement with marketing collateral, videos, emails, and more. When you combine ProspectVision™ with our website engagement solution, SiteEngage™, and our marketing automation platform, Lead Management Automation™ (LMA) we provide a powerful, exciting suite of solutions that offers companies freedom of choice and scale.”
About Lead Liaison
Lead Liaison is a cloud-based sales and marketing automation solution that helps businesses accelerate sales by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales support with solutions such as a hot-lead dashboard, Buy Signals and a live ticker alert of businesses on the customer’s website. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison is headquartered in Allen, Texas, near Dallas, and employs 22 people. For more information, visit http://www.leadliaison.com or call 1-800-89-LEADS (895-3237).