Leading Marketing Automation Provider Launches Support for Marketing Events

Lead Liaison introduces flexible, modular architecture to support online and offline marketing events such as Citrix’ GoToWebinar.

Allen, TX (PRWEB) August 27, 2014

Lead Liaison, the leading marketing automation provider for small and mid-sized businesses announced new enhancements in their software platform for Events. Lead Liaison Events help companies efficiently manage online and offline marketing events and build automated, repeatable workflows around them. The first Event Partner integrated into Lead Liaison is Citrix’s GoToWebinar. GoToWebinar integration is delivered through Lead Liaison’s App Cloud, a marketplace for marketing automation applications.

Lead Liaison’s GoToWebinar integration allows customers to fully automate and repurpose events using our Event Connector. Customers manage their webinar by creating a Lead Liaison Event and adding all Prospects in the event into a Lead Liaison Campaign. Registration information is captured from a Lead Liaison landing page hosting a form, a standalone form, or pulled in directly from GoToWebinar. As event members change status from register, attend, don’t show, etc. their status is updated and captured in Lead Liaison.

Businesses can automate the entire process, from invite to registration confirmation, to short-term follow up and long-tail communication using Lead Liaison Workflows. Businesses no longer have to manually send out webinar invitations, reminders and follow ups all while trying to time their communication around the event. With Lead Liaison’s GoToWebinar integration businesses pre-configure all aspects of event communication and launch the Workflow ahead of time, removing stress around the event. The process is automated from end-to-end.

Additionally, instead of incorporating email-only invitations and follow up, businesses can now include multi-channel communication (postcards, gifts, print material, etc.) and use a members status to pull reports or slice and dice their database to retarget prospects and customers.

For more information see the Lead Liaison Events page.

About Lead Liaison:

Lead Liaison provides cloud-based marketing and sales automation solutions that help businesses worldwide attract, convert, and close leads. The company markets to small to mid-sized businesses and focuses on providing a user-friendly and innovative Revenue Generation Software® platform. Their software delivers powerful solutions that accelerate sales, improve efficiency and build stronger relationships with prospects, customers and partners through the use of automated processes.

Press inquiries:

Amber Turrill
VP, Corporate Communications
888.895.3237 (888 89 LEADS)