All marketers know about email marketing, direct mail, etc. But, what about video marketing for converting more visitors? Doesn’t that just play videos and push information, one-way, to visitors or can it be interactive? It can be interactive, and there are ways you can use video marketing to to begin converting more visitors.
Adding video to your website is an effective way to convert more visitors into customers. Among the most frequent reasons people do not add video to their website is that producing a video can be expensive. With that said, video production does not have to blow your entire marketing budget. In fact, you might be surprised to discover that you get a quality video produced for far less than you might expect. Ask us too! We’ve done video marketing on a budget. We’ve had multiple video explainers created for less than $1,000 USD each. That’s quite a bargain. But buyer beware. Videos can cost upwards of $15,000 to $20,000 if you need a voice over, storyboard, script, and more.
Types of Videos to Produce that Convert Visitors
Another common question among business owners that consider adding video to their website is what type of video should I use to start converting more visitors. Numerous options are available, including testimonials, solution instructions, marketing, and more. The addition of videos can help to increase both conversions and sales by discussing how a product works, the benefits of using a product, and even how a product can resolve certain issues. Along with explaining how to use a product, you could also use videos to answer frequently asked questions. With the addition of a video, you can transform your site into a sales rep for your business that offers help to the leads as they browse your website. Rather than just seeing a product on your website, customers can learn about your products by watching a video.
What Video Hosting Providers Convert More Visitors?
You will also need to have a place to host your videos. Your choice of hosting service should not be taken lightly. YouTube might be the first place to come to mind for hosting your videos. For businesses, Wistia is often a better choice. With Wistia as the hosting service, you can benefit from lead conversion tools and analytics—tools that are not available with Vimeo or YouTube. You can also exercise complete control over both your video and viewers. For instance, you can protect your viewers from advertisements, commercials, and even potentially dangerous redirects that might ultimately send your leads to your competitors.
The addition of video to your website can make it more powerful and effective, giving your leads the information they need to make a more informed decision.