Allen, TX – Lead Liaison and Administrate teamed up this week to conduct a live webinar covering challenges that training and development companies face when managing their marketing and sales efforts. “How Training Companies Can Scale Marketing” focused on the many ways marketing automation complements and supports training efforts.
The webinar had a fantastic turnout. Companies across the globe dialed in to listen to hosts Ryan Schefke, Customer Success Manager at Lead Liaison, and Troy Michels, Chief Product Officer at Administrate, discuss their joint solutions.
What’s specifically unique about this webinar is that Administrate is a Lead Liaison customer as well as a partner. “We use our own tools in addition to Lead Liaison for our sales process, so we know how this works first hand,” says Troy Michels at Administrate.
The event focused on how training and development companies can scale marketing, pass qualified leads to sales, and how to progress those leads through the sales funnel to revenue. It comes on the heels of a recent integration announced earlier in the year. Businesses can now combine the power of both solutions to strengthen relationships, provide sales insight, scale operations, and manage training sales funnels.
The event also revealed some interesting statistics about training companies. Less than half of attendees (42%) reported experience with marketing automation, and 46% of attendees were not able to say with confidence that their leads were being nurtured. Sixty-three percent of attendees said they could not confidently predict revenue for the next month. The webinar addressed how Lead Liaison’s marketing automation solution, paired with Administrate’s training management system, could automate nurturing and help predict revenue.
A recording of the webinar can be found here. To learn more about Administrate and Lead Liaison’s partnership, visit this webpage. Lead Liaison and Administrate used GoToWebinar as their webinar hosting platform, however they managed the entire invitation, reminder, and follow-up process inside of Lead Liaison’s marketing automation platform. More information on how to run a webinar can be found here.
Administrate is one of Scotland’s fastest growing startups and serves hundreds of customers, thousands of users, and millions of students across six continents. In January 2016, Administrate was selected as one of the UK’s most promising startups for Tech City UK’s Upscaleaccelerator program. In 2017 the company was selected as one of the “Top 20 Training Delivery Companies” in the world by TrainingIndustry.com. Headquartered in Edinburgh, Scotland, the firm also has a USA office in Bozeman, Montana, and Middle East presence in Beirut, Lebanon. The company employs more than 60 people globally.
About Lead Liaison
Lead Liaison provides cloud-based sales and marketing automation solutions that helps businesses accelerate revenue by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales providing sophisticated visitor tracking and additional website engagement tools to boost sales effectiveness. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison is headquartered in Allen, Texas, near Dallas. For more information, visit http://www.leadliaison.com or call 1-800-89-LEADS (895-3237).