How to Grow your Small Business using Small Business Marketing Automation Tools from Lead Liaison

How to Grow your Small Business using Marketing Automation Tools from Lead LiaisonAre you looking for small business marketing automation tools? It goes without saying that growing a small business, where resources and time are limited for everyone involved, is a very difficult process. Lead Liaison’s suite of marketing automation tools can help you increase the reach of your marketing strategies and the effectiveness of your sales team. With the proper application of these strategies and the tools Lead Liaison can provide for your company, you’ll not only achieve higher sales but have prepared your business to expand to a larger, more efficient organization.

Engage your Leads with Marketing Automation

There are many different things to keep track of to ensure you engage the maximum number of leads your company can handle. One of the most important places to engage with potential customers is on social media outlets such as Facebook, LinkedIn or Twitter, but manually updating all these profiles can be overwhelming for a small marketing team. One of Lead Liaison’s small business marketing automation tools is social media automation. By investing time in scheduling your social media posts, you can be prepared to tweet or comment on any relevant events coming up for months ahead of time. Your team will be able to focus on the important things rather than live tweeting an industry event.

In addition, Lead Liaison’s small business marketing automation tools give you access to data that would be unavailable without our suite of tools. Information such as what companies are clicking on your website and whether or not they have followed a link in an email is all tracked and stored by lead liaison’s data tracking tools. This additional sales intelligence is included with small business marketing automation and  gives your sales people specific information about individual leads and the general behavior of your customer base in general.

Increase your Company’s Sales Potential

Data gathered by Lead Liaison’s data tracking software is not merely for strategizing your marketing approach, it is also delivered in usable, informative reports to your sales team.  This is very important for companies that have a small sales team. By tracking things like buy signals, your salespeople can focus their time contacting only the most qualified and likely to purchase leads.

What about the leads that aren’t ready to buy? Obviously you don’t want to forget about them, but often times small companies don’t have the resources to maintain contact with people who are not purchasing anything. That’s where Lead Liaison’s small business lead nurturing tools prove invaluable to a small sales team. Lead Liaison’s lead nurturing tools put colder leads in paths that will automatically keep in contact with a lead and continue to collect data about the lead’s behavior towards your website and communications. If the lead indicates a new found interest in your company or your product, someone on your sales team will be alerted and they can try to contact the lead and make the sale.

Lead Liaison has many other great small business marketing automation tools that will prove invaluable to a rapidly growing business. Visit our automated marketing resource blog to find more great strategies to build your business.

Marketing Automation for Small Businesses : Why Automate?

Marketing Automation for Small Businesses Marketing automation for small business is no joke – growth in the marketing automation industry is already up 50% per year based on 2012 and 2013 results, and some experts indicate that growth will increase another 10% by the end of 2014.

What does this mean for your small business? It means that marketing automation is clearly something business owners are finding effective – so if the price is right and a customized package can suit your individual needs, why not jump on board?  We’ve compiled a list of reasons why marketing automation for your small business is worth taking on. And here we go…

You’ll Save Money

For many companies, revenue seems to disappear at the speed of light. Small-business owners often don’t have enough time in their busy days to take a step back and look at how their current sales and marketing processes are benefiting their companies. The result is a messy lead flow, lost revenue and outdated systems governing the way your business operates.

The streamlined processes that good marketing automation puts in place for you can actually save you money and time. Your employees will have a better idea of how to sell, track and engage leads that are currently in your funnel, and you’ll have a better idea how these leads and automation steps are helping you meet your bottom line from month to month.

Marketing Automation: We Do it For You

The right marketing automation resource won’t just give you the tools you need and walk away. At Lead Liaison, we strive to create a process for our clients that truly works. Creating a process is all about putting tools in place that match the needs of each individual business, as well as providing training on those tools.

The right way to set up marketing for a small business is not just to put systems together and walk away, but to place the appropriate tools in a way that meet the company’s individual marketing needs. Only a qualified marketing automation specialist can help you understand what those needs are, and how to implement them in the best way for your business. The bottom line? With the right company, you don’t have to worry – the initial steps are done for you.

You’ll Save More than You Spend

When all this is done correctly, you’ll save more money than you spend. A streamlined sales funnel allows for better conversions – which allow for more income. Once this process is 100% refined, the service pays for itself. That break even point makes life easier for clients and their employees, and is the key reason why marketing automation services continue to grow year over year.

Let us assess your business and recommend a solution via a consult today!

Why You Should Use Small Business Email Tracking

Why You Should Use Small Business Email TrackingThere’s something about email tracking that eludes small businesses – and just knowing the metrics isn’t good enough. Small business owners can often lack a fundamental understanding of how email tracking and email marketing informs their other marketing efforts. Fortunately, marketing automation and other methods can help business owners use small business email tracking to their advantage.

Forms of Email Tracking

You may be using Mailchimp, iContact or Constant Contact to execute your email marketing efforts. Most of these ESPs (Email Service Providers) will give you some stats that are critical to establishing the success of your email marketing campaigns. You’ll want to pay attention to some of these stats to beef up your email tracking and marketing efforts.

Open rate is a metric that allows you to see what percentage of total emails sent are actually opened. These rates vary by industry, but an ideal open rate is something over 20%. If you find that your open rates are fairly low, a more engaging subject or ensuring that your list is double-opted in can help you.

This is where marketing automation can help as well. Knowing how leads get to your website, how they make it to your email list and their use rate when it comes to your marketing materials can give you an idea as to their conversion probability. When you’re not sure how leads got to you or how they use your site, you may not be able to develop an in-depth understanding of a metric like open rate. The more in-depth you can drill down into your data, the more you’ll be able to improve your metrics over time.

Click rate is another metric to look at. Your emails should have links back to your website in the form of more information or an offer. If you’re experiencing low clicks, you should reposition your links or change up your offers to see if you can get a different result. The right email tracking can take you a step further – if your emails aren’t going to an interested audience to begin with (and an opt in doesn’t always indicate the level of interest you need to eventually generate conversions), marketing automation tools can tell you that.

Email Tracking and Marketing Strategy

It’s important to know how users get to your list, what they do with your emails when they get them, and whether or not email is the most appropriate way to keep your users abreast of your offers. Traditional ESPs can only help you monitor your email performance within their own interfaces. If you’re looking for more fully functional email tracking, marketing automation tools could work well for your small business.

Take a look at how Lead Liaison’s sophistical email tracking and lead monitoring software can work for you!

Marketing Automation Makes Small Business Internet Marketing Easier

Marketing Automation Makes Small Business Internet Marketing EasierSmall business internet marketing is a full-time job in itself – and for many small business owners, its concepts and execution are unfamiliar territory. Fortunately, small businesses are able to access tools that will prove useful in self-managing their online marketing experiences. It’s simply no longer necessary to hire full-time or even part-time marketing employees. With marketing automation technologies, small business internet marketing can be a snap for business owners.

Owning the Learning Curve

Many small business owners are looking for the kinds of tools marketing automation has to offer, but end up balking at automated tools when it comes to the learning curve. Major businesses that offer marketing automation – Marketo, for example – are growing with a ferocity. More and more small business owners are considering automation tools for their internet marketing, but may feel inclined to turn their backs when they find out there are tools to learn.

Truthfully, small business internet marketing with automation tools is much easier than using multiple software and tools to keep track of small business internet marketing. At the end of the marketing auditing process, a small business owner may determine he or she needs services like Mailchimp, Google Analytics, Google Adwords and Crazy Egg heatmaps, only to discover these different services spit out metrics that are unmanageable in terms of quantity.

Small Business Internet Marketing and Lead Tracking

Additionally, these tools – even when used together – don’t tend to present a full marketing picture of offer tracking of specific leads. Only the right marketing automation tools can integrate a dashboard that reports on all areas of small business internet marketing. Marketing automation also gives small business owners the specific tools to see who’s visiting, what actions are being taken on the site and how deeply into their sales funnels the leads end up going.

Marketing automation and lead tracking is business intelligence data. Consumers tend to find that marketing automation tools have far less of a learning curve as compared to the various other internet metrics dashboards they end up using. For company owners who are seeking small business internet marketing tools,  the costs associated with marketing automation may end up being far less than hiring a full or part time marketing person or approaching the learning curve associated with multiple tracking channels.

Lead Liaison offers a suite of tools that can help business owners who need small business internet marketing understand their data. Best of all, top-of-the-industry support ensures the learning curve of marketing automation software is minimal. Give Lead Liaison a whirl today and start tracking your data all in one place!

Small Business Marketing Automation and Why You Should Get Involved

Small Business Marketing AutomationDoing small business marketing isn’t easy, and for businesses on a budget it might never seem like the right time to invest in marketing automation tools. The truth is, a user-friendly and fully managed automated marketing platform can make a huge difference in the way small businesses operate from top to bottom.

Small Business Marketing and Marketing Automation

There are so many reasons to integrate your marketing efforts. Many small business owners feel like this type of integration is mostly reserved for medium-sized to large businesses because they don’t truly understand the time management/time saving techniques that are a part of a good marketing automation dashboard.

Time management is absolutely critical for small businesses. Business owners who can’t spend a lot of money on resources may find that using their marketing automation dashboard in the right way will give them the same kind of insight a part-time marketing expert would. Marketing automation tools empower small businesses to use their marketing in the most effective way.

Direct management of leads, cost data across all marketing platforms, and key insight that can result in more accurate marketing plans are all small business marketing goals that can be realized with a good marketing automation dashboard. Rather than calling in a marketing expert to do the work and report, small business CEOs can send tasks to their sales teams and beef up marketing efforts based on the reporting data they’re seeing from marketing automation.

Cost Savings

Small business marketing requires an investment. The right marketing automation tools actually cut down on that investment for small business owners because they have all their data tools in one place. Marketing efforts and ROI data come seamlessly without the need to hire a specialist for analysis and reporting. Many marketing automation dashboards also include email marketing tools that may cost extra if you use a service outside the dashboard.

Getting the intelligence data that shows how potential customers are using your marketing materials can result in more sales over time. Marketing automation can change the way a business executes marketing efforts, resulting in more sales – particularly for business owners interested in small business marketing who don’t’ have an advertising background. With the right marketing automation tools, small business marketing can be a snap for cost and time-conscious CEOs.

Lead Liaison’s suite of marketing automation tools can help your business rise to new heights with your small business marketing. For more information, contact us today!

Why Marketing Automation for Small Business?

Why Marketing Automation for Small BusinessWhy choose marketing automation for small business? If you’re a micro-sized business (< $5M in revenue) or a small business (< $20M in revenue) then there’s less than one percent (1%) chance you’re using marketing automation technology to help grow your small business. Interestingly, when comparing penetration rates of marketing automation (reference our write-up on the “Marketing Automation Market”) for micro and small-sized businesses to penetration rates of mid-size and large businesses, micro and small-sized businesses have the lowest adoption rates. Adoption rates should be much higher than mid-size and large businesses.

Small businesses stand to gain a lot from marketing automation technology. Two fundamental needs are commonplace in almost every small business:

Two fundamental needs of a small business…
• Rapid growth
• Large presence

First, small businesses need to grow rapidly to satisfy investors. When there’s growth, especially fast growth, there’s interest from additional investors in injecting capital into your company’s business. In the venture capital (VC) world, entrepreneurs win when multiple VCs want to invest – VCs end up competing against each other, fighting for their (unfair) share of your business.

Second, small businesses need to appear large, as a formidable competitor in their space and as a viable company customers are willing to invest in. Very few potential buyers will find interest in a company that appears small and unstable with limited resources. Appearing larger improves the chances of your business “winning the deal”.

Fortunately, marketing automation help small businesses grow and appear larger. In particular, marketing automation technology introduces a great deal of personalized automation thereby reducing the need to have dedicated resources managing mundane, yet critical, tasks. Lead Liaison goes many steps ahead of traditional marketing automation packages with our revenue generation software that automates emails, lead qualification (lead scoring, buy signals, lead activity), lead distribution, lead nurturing, lead capture and more. Our software provides a cost-effective framework for small businesses to help structure their lead management process.

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