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Lauren Carlson of Software Advice recently published an article entitled New Skills Needed to Address Marketing Gap. Lauren, and others, made some interesting statements and we thought we’d share them with our readers. The statements describe necessary skills to address the marketing gap and underscore the growing importance of marketing’s role as the B2B buying […]
Lead nurturing is an excellent tool for new prospects; especially those who aren’t quite ready to buy yet. Lead nurturing helps sales people build relationships with prospects while ensuring prospects keep the vendors solutions top-of-mind. All of this is great for prospects; but, what about the benefits to existing customers? Businesses rarely think of lead […]
A recent study by Marketing Sherpa showed a breakdown of B2B marketing budgets in 2011. Frankly, I’m shocked to see how businesses are allocating their marketing dollars. I propose B2B marketing companies re-prioritize their budgets by re-allocating dollars from one marketing investment to another to produce a higher ROI and generate more revenue. Specifically, marketing […]
There’s a big marketing automation mistake. The marketing automation industry is growing fast. At least $200M was spent acquiring marketing automation software over the past year. That’s a staggering figure considering the “marketing automation mistake”. If some very fundamental misnomers were avoided in the infancy stages then the market would not just grow, but grow rapidly. […]
If you’re thinking marketing automation is only for big businesses, think again. Marketing automation for small companies is available now. Historically, micro, small and medium sized businesses (typically <= $5M in sales) couldn’t afford marketing automation systems. It used to be a requirement to spend six figures on a professional program. With the introduction of […]