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Under an added amendment to the EU privacy directive, organizations conducting online marketing campaigns in the member states must receive explicit permission, or opt-in consent, to track individuals’ actions online. The EU cookie directive law requires website visitors are informed if cookies are being used, the purpose they are being used for and the information […]
The cost of marketing automation is about as difficult to figure out as marketing automation itself. Everyone and their mother claims they provide marketing automation. But, do they really offer it? And what is marketing automation anyways? I’m sure these are all the questions you’re asking. For now, let’s focus on the complex cost of […]
If you’re a sales person then you’re likely one of the highest paid people in your company – no shame to that. However, if you’re in management then you know sales people are one of the highest costs in your company. Unfortunately, high costs are magnified especially when sales doesn’t produce results. One way to […]
Searching for the best marketing automation product? If you’re on a budget, looking to accelerate revenue and improve your sales and marketing efficiency then you’ve landed in the right corner of the web. Differentiating one marketing automation product from another is a difficult task – which is most likely why you’re here, you’ve been researching […]
It’s almost always the case that sales could use more help from marketing to qualify leads. Marketing is glad to help; however, they’re up to their eye balls in work. Cranking out new content, preparing for the next big trade show, managing the company’s CRM, fine tuning the website and answering to other members of […]