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Consumer intelligence comes first. Walmart pioneer Sam Walton was adequately prepared to open his Bentonville, Arkansas dime store to offer customers low prices on daily needs and even niceties for children. Through his small scope in customer interactivity, he was able to affect an entire community – and do so one customer at a time. […]
There are five factors to consider before choosing marketing automation software. Those five factors are your marketing department’s capabilities, your marketing needs, your software requirements, transition time and budget. Your Marketing Department’s Capabilities This is by far one of the most important factors to consider in choosing marketing automation software. Before actually making a purchase, […]
A lead is any person, organization or company that could become interested in your products who has not yet made a commitment to buy. Regardless of where you get your leads (trade show, purchased leads, online lead generation, or referrals), you will need a systematic way to receive and evaluate your leads. Your methodology should […]
The social media craze among consumers has many B2B marketers thinking about their social media strategy. Often times, email marketing is compared to social media as part of the analysis. Should B2B marketers do one or the other? This raises the question of email marketing vs social media, which one is better and which one […]
What are the advantages of marketing automation software? In order for your sales to increase, your marketing and sales teams have to work together more efficiently. They also have to work efficiently on their respective teams. Quality information is needed for both teams to do this together and individually. Marketing automation software helps provide the […]