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It may not seem that complex to set up a solid lead nurturing program; however, it requires more than just planning email campaigns, importing contact lists, and sending prospects down automated marketing flows. There are so many important things to consider for your efforts to be effective and well received. Know your flow! Businesses need […]
Interested in knowing the real value in lead nurturing? Your business needs quality leads in order for it to generate revenue and stay competitive. There needs to be a constant flow of new potential customers in order to survive. By using modern marketing automation software, it will give you a greater advantage when it comes […]
Maximize Profits with Marketing Automation & Minimize Efforts Want to know how to minimize marketing efforts and maximize profits with marketing automation? Organizations can save up to one-fourth of their total sales and marketing costs by adopting marketing automation tools and strategy. Any business these days entails too many tasks and requires you to devote […]
Try targeting leads using marketing automation. Thanks to impressive advancements in modern technology anyone can now manage the targeting, timing, and content of their outbound marketing messages in direct response to prospect’s online behavior. Marketing automation is designed to first qualify each potential lead and then target the leads based on their established online history. […]
After your marketing efforts generate a lead, what happens to it? According to recent reports, most marketing leads are never pursued. In fact, it’s estimated that 80% of leads generated through marketing get lost, discarded or ignored. That’s a lot of lost revenue. The most effective way to prevent leads from evaporating is to use […]