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There are five fundamental steps to building an effective and productive lead nurturing campaign. A solid lead nurturing program needs to consist of finding worthy leads by utilizing lead qualifying and scoring methods then segmenting leads based on their personal interests. It also involves developing a compelling content strategy, optimizing landing pages and tracking results. […]
Businesses that directly cater to other businesses often times lack precision in quantification, scoring and proactively nurturing leads. This lackluster approach, not purposely taken, could cost potential sales to fly away permanently, drastically diminishing your marketing ROI until another path must be devised to pick up the slack. Today we examine the eight metrics of […]
Lead nurturing is a strategy of maintaining contact. An effective campaign should build a relationship that turns marketing leads into qualified prospects. In order to change a lead to a prospect, it usually takes multiple communication channels used during different buying phases. There are several digital and customer-facing options that are effective in building relationships. […]
Top 5 socially driven sales prospecting sites. With social media interaction in full force, businesses are afforded the opportunity to harness leads targeted specifically to their needs. Properly prospecting to collect potential sales, however, takes more than sleight of hand and quick email responses: it requires understanding what the socialites actually ‘like’ while matching their […]
The methods that successful companies use to market their products are constantly changing. New technology, increased opportunities for exposure and the popularity of social media sites has forever altered traditional marketing. Here are five great modern tips to get the most out of your marketing. 1. Use free social media sites to increase your exposure There […]