Subscribe
Sign up to receive exclusive access to expert tips & tricks, insightful content, and other valuable resources – right to your email!
Sign up to receive exclusive access to expert tips & tricks, insightful content, and other valuable resources – right to your email!
In today’s uncertain economy, every company has to recognize and actively pursue every possible lead that crosses their path. Every prospect that comes in contact with a company has the potential to be converted into a sale. The problem is many companies miss the connection or they don’t realize that the lead is part of […]
A lead has marginal value until it can be successfully converted into a sale. Businesses spend a considerable amount of time and money securing quality leads and cannot afford ineffective nurturing. Use some of these guidelines to convert leads using smart lead nurturing. If the information that is sent out is not relevant and informative […]
Looking for some good B2B lead distribution methods? Businesses aggressively seeking methodologies for effective lead distribution to their sales forces sometimes face invariable roadblocks which prevent those leads from finding their proper home. Although techniques commonly used by marketing teams work only part of the time when marketing to consumers, business leads are highly touted […]
One in every five B2B organizations use a marketing automation platform (MAP), and the present trend indicates that it will grow to 40% by 2016, according to B2B research and advisory agency SiriusDecisions. Organizations are increasingly integrating marketing automation with their CRM databases and Partner Relationship Management (PRM) strategy to facilitate efficient lead nurturing and […]
Sales lead scoring is an essential part of a lead management system. Leads enter your pipeline at different stages of the buying cycle, so it’s important to calculate how ready each marketing lead is for engagement by your sales team. In order to set up a lead scoring system, input should be gathered from your […]