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Making an informed decision regarding your marketing automation vendor can be the turning point of lead management and execution for your small business. Many marketing automation platforms offer a host of similar features that move towards a common goal: capturing leads and creatively persuading them in your direction. With so many cloud-based solutions available, selecting […]
Did you know you could track email from a 3rd party email service provider, or ESP, and get even more value out of your existing email system? Marketing automation from Lead Liaison will help you track email from MailChimp, Constant Contact, Vertical Response, iContact, ExactTarget, Emma and any other 3rd party email system you can imagine. We’re not […]
Don’t let another lead slip through the cracks because of poor lead distribution practices. Minimize human error through an automated distribution system while also implementing an analytical way to effectively distribute your hard-earned leads. There are several methods of lead distribution to choose from; it is critical that you have done due diligence in determining […]
Well, that’s a great question and we’ve got answers! It’s us, Lead Liaison. It’s been interesting to see Marketo evolve over the past few years. They started providing analytics on pay per click ads along with a few other basic marketing tools. They’ve grown to a public company with multiple products in their suite. They’re […]
Lead Liaison App Cloud Allen, TX (PRWEB) March 10, 2014 – Imagine a marketplace that contains a host of marketing automation modules and apps that could be used to customize your marketing automation software. Need video marketing? It’s there! Want to download Lead Liaison Streamer, a desktop app for real-time website visitor tracking? No problem! The new […]
Inbound Marketing – Half the Battle We’ve encountered a handful of companies over the past few months that have told us they need to make investments in SEO and “inbound marketing” before adopting our technology. When we hear that – we believe there’s a misunderstanding. We feel entitled to help companies understand how to do […]
Marketing Automation Excuse: We Need an SEO Strategy First The purpose of SEO is to generate quality leads from otherwise unidentified sources. A good SEO strategy is going to deliver X number of visitors to your website. You paid for 100% of those visitors, yet industry statistics show that on average, only 2% of those […]
Are you looking for alternatives to LeadLander®? We can help. LeadLander® has been an excellent choice for many businesses over the past few years; however, companies are usually left wanting more. Alternatives to LeadLander®, such as Lead Liaison, exist to deliver companies the solutions they need to start with visitor tracking and scale upward as […]
B2B buyers are the toughest consumers to secure, because their decisions are based on the needs of an entire business rather than one particular person. It is harder for marketers to accurately profile the lead and determine their specific stage in the buying process. Company purchases could require a series of tests, comparisons, and approvals […]
